17 Sep 4 Ways to Prevent Turnover in Marketing Operations
If you want to unite your marketing and IT departments and make magic happen, you’ll need to find some common ground. We’ve provided 6 steps you can take today to...
“The Conversation” Blog
05 Sep How Much Do You Know About Your Marketing Data?
Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable....
04 Sep 6 Steps to Avoiding Couples Therapy for Marketing and IT Departments
If you want to unite your marketing and IT departments and make magic happen, you’ll need to find some common ground. We’ve provided 6 steps you can take today to...
27 Aug 4 Ways Connected Marketing Tech Enhances Your Customer’s Experience
Posted at 10:22h
in Content Automation, Cross Channel Marketing, Data Management, Marketing Automation, Martech
We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech....
20 Aug 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part Two
In Part One of this story, we were just getting rolling on the bullying exploits of bad data. To find out four more ways bad data is sucker-punching your marketing results,...
07 Aug 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part One
The statistics concerning marketing data quality are alarming. The Harvard Business Review maintains that the annual cost of bad data in the U.S. ALONE is more than $3.1 trillion. It’s...
25 Jul Six Steps to Taking Care of Your Dirty Data Issues
The good news is getting your data ready to rock is a simple and painless process. Below, we’ve outlined six steps you can take now to ensure your data ditches...
28 Mar 6 Reasons Why Every B2B Marketer Should Be Using SMS Today
Posted at 13:27h
in Cross Channel Marketing
SMS messages are one of the most efficient and cost-effective tools available to B2B marketers today. However, current research shows that less than half (48 percent) of all businesses have...
15 Mar Using SMS in Eloqua to Boost Engagement by 2X
Posted at 15:03h
in Webinars
On-demand Webinar: SMS for Eloqua - Connecting with customers just got easier! In this webinar, you’ll learn how Eloqua users at companies like 3M, Vistage and Grab are doubling customer...
20 Feb 5 Steps to Increasing Engagement With Cross-Channel Marketing
Posted at 22:19h
in Cross Channel Marketing
Your customers expect to connect with your business through their favorite channels, from email, social media, text messages (SMS/MMS) and push (RSS), to voicemail, direct mail and live calls. Cross-channel...
25 Jan 5 Steps to Building a Better Martech Stack
The beginning of a year is the perfect time to take a good look at what's working, what's not, and resolve to make improvements. Fortunately, fine-tuning the key components of...
15 Dec The Rise of Decentralized Martech and the Cosmic Shift of Marketing Automation
In 2003, I sat in an office with a salesperson from Eloqua. The pitch was simple and powerful: take multiple disparate systems and combine them into one fluid system. Marketing...
18 Oct 4 Takeaways from MarTech Boston (in 4 minutes)
The 2017 MarTech Boston conference provided great insights into the present state of martech, as well as its ever-evolving future....
10 Oct 5 Steps to Creating Seamless Sales Enablement for Marketers
Posted at 18:49h
in Marketing Automation
As a marketer, one of your primary goals is to “enable” your sales team to close more deals by providing them with the support they need; from results-driven campaigns fueled...
22 Aug 4 Ways RSS Feeds Can Increase the Mileage of Your Content
4 Ways RSS Feeds Can Increase the Mileage of Your Content Using Real Simple Syndication (RSS) to repackage and recycle content is a great way to increase your audience reach...
20 Jul 4 Tips for Building a Better B2B SMS Campaign
Using SMS to increase the ROI of your marketing efforts is always a good idea, especially when current data shows that: -43% of customers are more likely to complete a...
13 Nov Is Your Mobile Marketing a Hit or a Miss?
Just when you thought your days of playing “Think Fast!” were over, mobile marketing throws more opportunities your way than you have time to think about. So how do you...
12 Sep Hosting a Great Event Isn’t Rocket Science…Or Is It?
You want to host a killer event…and not the kind where guests are dying to leave, but the kind where people walk away feeling inspired, talking about your event, and...
16 Jul 3 SMS Tips for Marketing Automation
SMS is a great way to send short, direct and timely messages to customers. But before you fire-off a fast one to the list of contacts in your marketing automation...
23 May The Ultimate Match: Multi-Channel vs. Cross-Channel vs. Omni-Channel
Posted at 15:14h
in Marketing Automation
Imagine you are on a gameshow. You are one question away from the million-dollar prize, when the host asks you, “Of the three channels of marketing: Multi, Cross and Omni,...