Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...
Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...
According to Gallup research, engaged customers increase your profitability, revenue and growth by 23 percent. More than simply satisfied, these customers feel an emotional connection to your brand, are exceedingly...
It’s that time of year again, and no, we’re not talking about the return of pumpkin spice everything, but the ideal time to plan your 2019 marketing and sales strategy....
A study conducted by MIT found that companies that take actions based on data increase their profits by six percent and have productivity levels that are four percent higher than...
Market technology research firm, IDC recently revealed that the average business loses 20 to 30 percent in revenue every year because of marketing process inefficiencies....
Because marketing ops team members are masters of marketing and technology strategies, they are in high demand. Finding one of these hybrid employees is equivalent to striking gold during a...
Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable....
If you want to unite your marketing and IT departments and make magic happen, you’ll need to find some common ground. We’ve provided 6 steps you can take today to...
We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech....
In Part One of this story, we were just getting rolling on the bullying exploits of bad data. To find out four more ways bad data is sucker-punching your marketing results,...
The statistics concerning marketing data quality are alarming. The Harvard Business Review maintains that the annual cost of bad data in the U.S. ALONE is more than $3.1 trillion. It’s...
The good news is getting your data ready to rock is a simple and painless process. Below, we’ve outlined six steps you can take now to ensure your data ditches...
SMS messages are one of the most efficient and cost-effective tools available to B2B marketers today. However, current research shows that less than half (48 percent) of all businesses have...
On-demand Webinar: SMS for Eloqua - Connecting with customers just got easier! In this webinar, you’ll learn how Eloqua users at companies like 3M, Vistage and Grab are doubling customer...
Your customers expect to connect with your business through their favorite channels, from email, social media, text messages (SMS/MMS) and push (RSS), to voicemail, direct mail and live calls. Cross-channel...
The beginning of a year is the perfect time to take a good look at what's working, what's not, and resolve to make improvements. Fortunately, fine-tuning the key components of...
In 2003, I sat in an office with a salesperson from Eloqua. The pitch was simple and powerful: take multiple disparate systems and combine them into one fluid system. Marketing...
The 2017 MarTech Boston conference provided great insights into the present state of martech, as well as its ever-evolving future....
As a marketer, one of your primary goals is to “enable” your sales team to close more deals by providing them with the support they need; from results-driven campaigns fueled...