“The Conversation” Blog

05 Aug Eloqua Office Hours: Webinar #2

Posted at 03:24h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command....

28 Jul 3 Ways to Make Your Data-Driven Marketing Strategy Deliver

Posted at 20:40h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

22 Jul Eloqua Office Hours: Webinar #1

Posted at 01:12h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

21 Jul How (and Why) to Nail the Market Segmentation Process

Posted at 18:50h in Customer Engagement, The Conversation by David York

The market segmentation process is a critical component of an effective marketing campaign, but are you doing it right? Learn what matters....

14 Jul 4 Steps to Becoming an Elite Data-Driven Marketer

Posted at 03:29h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Marketing blogs often draw a line between elite marketers – those who produce campaigns that get results – and Average Joe marketers, the unfortunate majority who are struggling to put...

09 Jul The Value of a Data-driven Marketing Strategy

Posted at 13:02h in Data Management, The Conversation by David York

Implementing a data-driven marketing strategy may seem daunting, but with the right tools to integrate your martech stack and operationalize the data, your data becomes power....

01 Jul 3 Steps to Well-Segmented, Data-Driven B2B Campaigns

Posted at 06:02h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Creating data-driven campaigns that generate sales and incite customer loyalty is the mandate of every B2B marketer. One of the variables that has a major impact on how well your...

23 Jun Enhance Your Eloqua Experience: Watch a Virtual Eloqua User Group Meeting

Posted at 03:47h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

17 Jun How to Optimize Your B2B Martech Stack: 4 Indicators Your Stack Needs Help

Posted at 17:20h in Martech, The Conversation by David York

With the influx of cloud systems, martech stacks are exploding. But that doesn’t mean your B2B martech stack is optimized. Learn how to tell....

16 Jun 4 Steps to Empowering Your Team to Make Data-Driven Decisions

Posted at 05:09h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

To help you prep for the next business disruption, we’ve gathered four steps you can take now to empower everyone on your team to make data-driven decisions....

11 Jun 4 Ways to Connect With B2B Customers Using Data-Driven Personalized Marketing

Posted at 02:24h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Having high quality data is essential to the success of your marketing campaigns, sales and revenue. While every wise marketer knows this, many put off dealing with the progressive disease...

09 Jun 6 Metrics for Measuring Data Quality

Posted at 17:41h in Data Management, The Conversation by David York

Data quality is a good indicator of how successful a marketing campaign will be. Learn the 6 key metrics for measuring data quality and how to make the process much...

09 Jun Sureshot for Sports Marketing

Posted at 16:15h in Martech, The Conversation by David York

Featured as the Marketing Technology topic in the Marketing Automation for Sports Marketers (MASM) Virtual User Group, David York presents: Sureshot for Sports Marketing....

08 Jun 5 Reasons Why You Need to Score Your Data Quality Now

Posted at 22:49h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Having high quality data is essential to the success of your marketing campaigns, sales and revenue. While every wise marketer knows this, many put off dealing with the progressive disease...

30 May Improve the Personalization of Your Marketing Campaigns – A Webinar Synopsis

Posted at 18:49h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation, Webinars by Sara Moseley

Personalization is effective in producing results in marketing. Research has shown that personalization: Reduces acquisition costs by as much as 50 percent Increases market spend efficiency by 10 to 30 percent Increases sales...

28 May Marketing Data Quality Video Series

Posted at 11:23h in ABM, Assessments, Calculators, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Ebooks, Event Marketing, Insights, Marketing Automation, Marketing Operations, Martech, Resources, Social Media, The Conversation, Videos by David York

Episode 1: Marketability Episode 1: Marketability There are six primary metrics for measuring data quality and you can check out all six now when you watch our webinar, Marketing Data Answers On...

“The Conversation” Blog

05 Aug Eloqua Office Hours: Webinar #2

28 Jul 3 Ways to Make Your Data-Driven Marketing Strategy Deliver

22 Jul Eloqua Office Hours: Webinar #1

21 Jul How (and Why) to Nail the Market Segmentation Process

14 Jul 4 Steps to Becoming an Elite Data-Driven Marketer

09 Jul The Value of a Data-driven Marketing Strategy

01 Jul 3 Steps to Well-Segmented, Data-Driven B2B Campaigns

23 Jun Enhance Your Eloqua Experience: Watch a Virtual Eloqua User Group Meeting

17 Jun How to Optimize Your B2B Martech Stack: 4 Indicators Your Stack Needs Help

16 Jun 4 Steps to Empowering Your Team to Make Data-Driven Decisions

11 Jun 4 Ways to Connect With B2B Customers Using Data-Driven Personalized Marketing

09 Jun 6 Metrics for Measuring Data Quality

09 Jun Sureshot for Sports Marketing

08 Jun 5 Reasons Why You Need to Score Your Data Quality Now

30 May Improve the Personalization of Your Marketing Campaigns – A Webinar Synopsis

07 May 5 Data-Driven Marketing Stats That Impact Your Business

30 Apr Channeling Success With SMS: A Webinar Synopsis

22 Apr How to Leverage Account Based Marketing in a Crisis

17 Apr 8 Data-Driven Obstacles B2B’s Should Sidestep — Part One

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