SMS messages are one of the most efficient and cost-effective tools available to B2B marketers today. However, current research shows that less than half (48 percent) of all businesses have...
On-demand Webinar: SMS for Eloqua - Connecting with customers just got easier! In this webinar, you’ll learn how Eloqua users at companies like 3M, Vistage and Grab are doubling customer...
Your customers expect to connect with your business through their favorite channels, from email, social media, text messages (SMS/MMS) and push (RSS), to voicemail, direct mail and live calls. Cross-channel...
The beginning of a year is the perfect time to take a good look at what's working, what's not, and resolve to make improvements. Fortunately, fine-tuning the key components of...
In 2003, I sat in an office with a salesperson from Eloqua. The pitch was simple and powerful: take multiple disparate systems and combine them into one fluid system. Marketing...
The 2017 MarTech Boston conference provided great insights into the present state of martech, as well as its ever-evolving future....
As a marketer, one of your primary goals is to “enable” your sales team to close more deals by providing them with the support they need; from results-driven campaigns fueled...
4 Ways RSS Feeds Can Increase the Mileage of Your Content Using Real Simple Syndication (RSS) to repackage and recycle content is a great way to increase your audience reach...
Using SMS to increase the ROI of your marketing efforts is always a good idea, especially when current data shows that: -43% of customers are more likely to complete a...
Just when you thought your days of playing “Think Fast!” were over, mobile marketing throws more opportunities your way than you have time to think about. So how do you...
You want to host a killer event…and not the kind where guests are dying to leave, but the kind where people walk away feeling inspired, talking about your event, and...
SMS is a great way to send short, direct and timely messages to customers. But before you fire-off a fast one to the list of contacts in your marketing automation...
Imagine you are on a gameshow. You are one question away from the million-dollar prize, when the host asks you, “Of the three channels of marketing: Multi, Cross and Omni,...
In our technology empowered world, it’s important to understand the differences between various types of software to ensure you are not only using them correctly, but getting the most from...
The Role of Cross-Channel Marketing - Today’s B2B customers are tech-savvy, phone-dependent and mobile. They have high expectations that include your business connecting with them via the channels of their...
According to Harvard, only 12 percent of companies are doing social media right, which means the other 88 percent are taking up wall space in Siberia at the social media...
The Role of Cross-Channel Marketing - Today’s B2B customers are tech-savvy, phone-dependent and mobile. They have high expectations that include your business connecting with them via the channels of their...