“The Conversation” Blog

10 Feb Sureshot’s Customer Data Platform Primer

Posted at 06:50h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

A CDP is a type of software that equips you with a clean and connected customer database — enterprise-wide. It accomplishes this by integrating seamlessly with all tools, apps and...

28 Jan A Guide to Calculating Your Total Addressable Market

Posted at 18:41h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

A recent Barron’s article declared the acronym TAM, which stands for Total Addressable Market, the new buzzword of the business realm. Editor, Jack Hough said, “Over the past decade, the...

21 Nov Let’s Talk Turkey: 7 Savory Data Stats to Chew On

Posted at 21:32h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Ah, the holidays, a time to gather with the ones we love and have deep conversations about the things that really matter. Naturally, we’re referring to all the end of...

11 Nov 5 Steps to Overcoming Data Complexity Issues

Posted at 21:40h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

A recent study found that one third of marketers cite data complexity as the biggest challenge they face – bigger than creating an engaging customer journey or demonstrating the ROI...

24 Oct Leveraging Martech to Increase Marketing’s Impact – An Abridged Ebook

Posted at 18:37h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Martech has come a long way in the last eight years. When author and martech expert, Scott Brinker first began chronicling its growth in 2011, there were 150 marketing technology...

17 Sep Sureshot’s Top 8 Quotes & Key Takeaways from B2BSMX

Posted at 05:05h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Sureshot attended the first annual B2B Sales and Marketing Exchange (B2BSMX) in Boston this past August, along with over a thousand other B2B marketing professionals from all over the nation....

03 Sep Top 10 Reasons Data Blindness Is Marketing’s Worst Malady

Posted at 14:54h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

Data blindness is not an effective marketing strategy. Yet, most marketers have little to no ability to know whether or not the information in their database is high-quality or highly...

13 Aug 6 Steps to a Stellar B2B Segmentation Strategy: Part Two

Posted at 17:21h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick...

13 Aug 6 Steps to a Stellar B2B Segmentation Strategy: Part One

Posted at 17:08h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them...