“The Conversation” Blog

24 Oct

Posted at 18:37h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

Martech has come a long way in the last eight years. When author and martech expert, Scott Brinker first began chronicling its growth in 2011, there were 150 marketing technology...

17 Sep

Posted at 05:05h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

Sureshot attended the first annual B2B Sales and Marketing Exchange (B2BSMX) in Boston this past August, along with over a thousand other B2B marketing professionals from all over the nation....

03 Sep

Posted at 14:54h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by

Data blindness is not an effective marketing strategy. Yet, most marketers have little to no ability to know whether or not the information in their database is high-quality or highly...

13 Aug

Posted at 17:21h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by

There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick...

13 Aug

Posted at 17:08h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by

Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them...

03 Jun

Posted at 10:10h in ABM, Assessments, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by

Integration is a theme that not only marks the need for tech tools to work together, but also for previously siloed departments to join forces. In a data-driven world, where...

13 May

Posted at 10:00h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

At last official count, Scott Brinker, CEO of ChiefMartec.com shared that there were over 7,040 types of martech on the market, and the average enterprise uses over 1,000 cloud services...

07 May

Posted at 10:00h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

Consistently producing high-quality content marketing requires access to actionable data. After all, when you are armed with insights you are better positioned to provide customers and prospects with content pieces...

29 Apr

Posted at 10:00h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

Implementing a data-driven marketing strategy is a pursuit with endless benefits. Most marketers who are harnessing the power of their data have connected all of the data sources across their...

22 Apr

Posted at 10:00h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

Account Based Marketing (ABM) is arguably the most-hyped marketing strategy, but it’s not without reason. Advances in martech have made sending hyper-personalized marketing pieces to a curated collection of ideal...