21 Nov Let’s Talk Turkey: 7 Savory Data Stats to Chew On
Ah, the holidays, a time to gather with the ones we love and have deep conversations about the things that really matter. Naturally, we’re referring to all the end of...
Ah, the holidays, a time to gather with the ones we love and have deep conversations about the things that really matter. Naturally, we’re referring to all the end of...
A recent study found that one third of marketers cite data complexity as the biggest challenge they face – bigger than creating an engaging customer journey or demonstrating the ROI...
Martech has come a long way in the last eight years. When author and martech expert, Scott Brinker first began chronicling its growth in 2011, there were 150 marketing technology...
Sureshot attended the first annual B2B Sales and Marketing Exchange (B2BSMX) in Boston this past August, along with over a thousand other B2B marketing professionals from all over the nation....
Data blindness is not an effective marketing strategy. Yet, most marketers have little to no ability to know whether or not the information in their database is high-quality or highly...
There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick...
Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them...
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...
Integration is a theme that not only marks the need for tech tools to work together, but also for previously siloed departments to join forces. In a data-driven world, where...
In Part Two, we conclude our series, 7 Steps to Leveraging Data to Measure Success, with the final four steps you can take to ensure your data and methodologies are...
One of the most critical elements of cultivating a marketing operations department that is strategically aligned for success is an ongoing commitment to track the performance of campaigns, people, processes...
At last official count, Scott Brinker, CEO of ChiefMartec.com shared that there were over 7,040 types of martech on the market, and the average enterprise uses over 1,000 cloud services...
Consistently producing high-quality content marketing requires access to actionable data. After all, when you are armed with insights you are better positioned to provide customers and prospects with content pieces...
Implementing a data-driven marketing strategy is a pursuit with endless benefits. Most marketers who are harnessing the power of their data have connected all of the data sources across their...