11 Mar 5 Issues Threatening Your ABM Success — Part Two
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...
“The Conversation” Blog
05 Mar 5 Issues Threatening Your ABM Success — Part One
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...
19 Feb 5 Ways to Amp Your Data-Driven Marketing Campaigns
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...
12 Feb 6 Steps to Add Account Based Marketing to Your 2019 Marketing Strategy
Posted at 10:30h
in CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...
05 Feb 4 Ways to Own Competitors in the CX Games: Part Two
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...
31 Jan 4 Ways to Own Competitors in the CX Games: Part One
While it may not be an official athletic event, in the world of B2B, CX is fast-becoming the ultimate game-changer for those companies committed to staying competitive....
07 Jan 7 Steps to Gleaning More Actionable Insights From Your Data
Posted at 19:13h
in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech
According to research, nearly half of all marketing leaders maintain that data analytics is one of the top three capabilities essential to the success of their organization....
03 Jan 4 Data Management Mistakes to Avoid in 2019
Posted at 21:18h
in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech
No other single variable has more impact on the success of all decisions and marketing campaigns than the quality of your data. After all, you can’t deliver the right message...
04 Dec 3 Reasons Better Quality Data Should Be on Your Holiday Wish List
Posted at 18:28h
in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech
Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...
26 Nov 4 Ways to Determine Whether Your Data Quality Measures Up
Posted at 15:57h
in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech
Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...
14 Nov 3 Things All Engagement-Driving Marketers Have In Common
According to Gallup research, engaged customers increase your profitability, revenue and growth by 23 percent. More than simply satisfied, these customers feel an emotional connection to your brand, are exceedingly...
23 Oct The Five C’s of a Great 2019 Marketing and Sales Strategy
It’s that time of year again, and no, we’re not talking about the return of pumpkin spice everything, but the ideal time to plan your 2019 marketing and sales strategy....
15 Oct 5 Steps to Motivating Your Marketing Team to Take Data-Driven Actions
A study conducted by MIT found that companies that take actions based on data increase their profits by six percent and have productivity levels that are four percent higher than...
04 Oct Sureshot’s Three-Step Guide for More Efficient Marketing Operations
Market technology research firm, IDC recently revealed that the average business loses 20 to 30 percent in revenue every year because of marketing process inefficiencies....
17 Sep 4 Ways to Prevent Turnover in Marketing Operations
Because marketing ops team members are masters of marketing and technology strategies, they are in high demand. Finding one of these hybrid employees is equivalent to striking gold during a...
05 Sep How Much Do You Know About Your Marketing Data?
Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable....
04 Sep 6 Steps to Avoiding Couples Therapy for Marketing and IT Departments
If you want to unite your marketing and IT departments and make magic happen, you’ll need to find some common ground. We’ve provided 6 steps you can take today to...
27 Aug 4 Ways Connected Marketing Tech Enhances Your Customer’s Experience
Posted at 10:22h
in Content Automation, Cross Channel Marketing, Data Management, Marketing Automation, Martech
We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech....
20 Aug 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part Two
In Part One of this story, we were just getting rolling on the bullying exploits of bad data. To find out four more ways bad data is sucker-punching your marketing results,...
07 Aug 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part One
The statistics concerning marketing data quality are alarming. The Harvard Business Review maintains that the annual cost of bad data in the U.S. ALONE is more than $3.1 trillion. It’s...