“The Conversation” Blog

20 May 5 Reasons Why You Need to Score Your Data Quality Now

Posted at 03:29h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation, Webinars by Sara Moseley

Thanks to global marketing research think-tanks like Forrester, Econsultancy and others, there are some astounding findings on the power of data-driven marketing. These studies have been conducted at great length...

07 May 5 Data-Driven Marketing Stats That Impact Your Business

Posted at 21:07h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation, Webinars by Sara Moseley

30 Apr Channeling Success With SMS: A Webinar Synopsis

Posted at 02:54h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation, Webinars by Sara Moseley

SMS is a truly effective means of communication and a proven channel for delivering marketing results. Moreover, it continues to grow each year as a preferred method of communication in...

22 Apr How to Leverage Account Based Marketing in a Crisis

Posted at 22:28h in Insights, The Conversation by David York

Never before has a personal touch mattered more. With the vast majority of people under strict stay-at-home policies, highly personalized messaging is more well-received than mass marketing techniques that aren’t...

17 Apr 8 Data-Driven Obstacles B2B’s Should Sidestep — Part One

Posted at 17:12h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Dun & Bradstreet recently published an array of insightful statistics from their annual Data-Driven Marketing & Advertising study. Included in their comprehensive report is a list of the eight biggest...

16 Apr The Future of Marketing Is Here: Automating Data-Driven Campaigns

Posted at 17:15h in ABM, CMOs, Data Management, Insights, The Conversation by David York

As a marketer, your life revolves around data, yet a common challenge for marketers is visibility into the many corporate databases that hold prized data just waiting to be used....

31 Mar Marketing Data Answers on Demand: A Webinar Synopsis

Posted at 18:53h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation, Webinars by Sara Moseley

Want to watch our latest webinar? Click Marketing Data Answers on Demand to watch now, or read our brief recap below....

24 Mar 8 Data-Driven Obstacles B2Bs Should Sidestep – Part Two

Posted at 03:39h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

In Part One of our blog: 8 Data-Driven Obstacles B2B’s Should Sidestep, we took an in-depth look at three obstacles that data-driven marketers need to avoid in 2020. More importantly,...

17 Mar 3 Step Data-Prep for Marketing Campaign Success

Posted at 01:54h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Creating marketing campaigns that not only target the right customers and prospects, but generate an increasing number of sales requires marketing data that is thoroughly prepped and ready to roll...

15 Mar Tegrita Talks to Sureshot About Sports Marketing Apps That Increase Engagement: A Webinar Synopsis

Posted at 03:38h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation, Webinars by Sara Moseley

Sureshot software works with a variety of MAPs (Eloqua, Marketo, etc.) and CRMs (Salesforce, HubSpot, etc.) to help marketers automate data-driven campaigns across their stack. Sureshot’s solutions help you do...

10 Mar 9 Big Benefits You Should Be Reaping From Your Marketing Segments — Part Two

Posted at 12:56h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

In Part One of our blog: 9 Big Benefits You Should Be Reaping From Your Marketing Segments, we covered five major competitive advantages that your marketing segments can provide for...

03 Mar 9 Big Benefits You Should Be Reaping From Your Marketing Segments — Part One

Posted at 03:59h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Sit through any ABM presentation and eventually you’ll be told about the critical role your marketing segments play in a successful ABM program. Make no mistake, it is essential that...

10 Feb Sureshot’s Customer Data Platform Primer

Posted at 06:50h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

A CDP is a type of software that equips you with a clean and connected customer database — enterprise-wide. It accomplishes this by integrating seamlessly with all tools, apps and...

28 Jan A Guide to Calculating Your Total Addressable Market

Posted at 18:41h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

A recent Barron’s article declared the acronym TAM, which stands for Total Addressable Market, the new buzzword of the business realm. Editor, Jack Hough said, “Over the past decade, the...

21 Nov Let’s Talk Turkey: 7 Savory Data Stats to Chew On

Posted at 21:32h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Ah, the holidays, a time to gather with the ones we love and have deep conversations about the things that really matter. Naturally, we’re referring to all the end of...

11 Nov 5 Steps to Overcoming Data Complexity Issues

Posted at 21:40h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

A recent study found that one third of marketers cite data complexity as the biggest challenge they face – bigger than creating an engaging customer journey or demonstrating the ROI...

24 Oct Leveraging Martech to Increase Marketing’s Impact – An Abridged Ebook

Posted at 18:37h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Martech has come a long way in the last eight years. When author and martech expert, Scott Brinker first began chronicling its growth in 2011, there were 150 marketing technology...

17 Sep Sureshot’s Top 8 Quotes & Key Takeaways from B2BSMX

Posted at 05:05h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Sureshot attended the first annual B2B Sales and Marketing Exchange (B2BSMX) in Boston this past August, along with over a thousand other B2B marketing professionals from all over the nation....

03 Sep Top 10 Reasons Data Blindness Is Marketing’s Worst Malady

Posted at 14:54h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

Data blindness is not an effective marketing strategy. Yet, most marketers have little to no ability to know whether or not the information in their database is high-quality or highly...

13 Aug 6 Steps to a Stellar B2B Segmentation Strategy: Part Two

Posted at 17:21h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick...