“The Conversation” Blog

19 Feb 6 Steps to Prepare Your Data Dashboard for Ultimate Insight Generation

Posted at 05:59h in CMOs, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

12 Feb 6 Steps to Add Account Based Marketing to Your 2019 Marketing Strategy

Posted at 10:30h in CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

05 Feb 4 Ways to Own Competitors in the CX Games: Part Two

Posted at 10:33h in Customer Experience, Marketing Automation, Marketing Operations, Martech by David York

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

31 Jan 4 Ways to Own Competitors in the CX Games: Part One

Posted at 10:18h in Customer Experience, Marketing Automation, Marketing Operations, Martech by David York

While it may not be an official athletic event, in the world of B2B, CX is fast-becoming the ultimate game-changer for those companies committed to staying competitive....

07 Jan 7 Steps to Gleaning More Actionable Insights From Your Data

Posted at 19:13h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech by David York

According to research, nearly half of all marketing leaders maintain that data analytics is one of the top three capabilities essential to the success of their organization....

03 Jan 4 Data Management Mistakes to Avoid in 2019

Posted at 21:18h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech by David York

No other single variable has more impact on the success of all decisions and marketing campaigns than the quality of your data. After all, you can’t deliver the right message...

04 Dec 3 Reasons Better Quality Data Should Be on Your Holiday Wish List

Posted at 18:28h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech by David York

Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...

26 Nov 4 Ways to Determine Whether Your Data Quality Measures Up

Posted at 15:57h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech by David York

Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...

14 Nov 3 Things All Engagement-Driving Marketers Have In Common

Posted at 14:35h in CMOs, Customer Engagement, Marketing Operations, Martech by David York

According to Gallup research, engaged customers increase your profitability, revenue and growth by 23 percent. More than simply satisfied, these customers feel an emotional connection to your brand, are exceedingly...

23 Oct The Five C’s of a Great 2019 Marketing and Sales Strategy

Posted at 19:33h in CMOs, Marketing Operations, Martech by David York

It’s that time of year again, and no, we’re not talking about the return of pumpkin spice everything, but the ideal time to plan your 2019 marketing and sales strategy....

15 Oct 5 Steps to Motivating Your Marketing Team to Take Data-Driven Actions

Posted at 16:23h in CMOs, Data Management, Marketing Operations, Martech by David York

A study conducted by MIT found that companies that take actions based on data increase their profits by six percent and have productivity levels that are four percent higher than...

04 Oct Sureshot’s Three-Step Guide for More Efficient Marketing Operations

Posted at 13:56h in CMOs, Marketing Automation, Marketing Operations, Martech by David York

Market technology research firm, IDC recently revealed that the average business loses 20 to 30 percent in revenue every year because of marketing process inefficiencies....

17 Sep 4 Ways to Prevent Turnover in Marketing Operations

Posted at 17:51h in CMOs, Marketing Automation, Marketing Operations, Martech by David York

Because marketing ops team members are masters of marketing and technology strategies, they are in high demand. Finding one of these hybrid employees is equivalent to striking gold during a...

05 Sep How Much Do You Know About Your Marketing Data?

Posted at 18:29h in Assessments, Data Enrichment, Data Management, Marketing Automation, Martech by David York

Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable....

04 Sep 6 Steps to Avoiding Couples Therapy for Marketing and IT Departments

Posted at 17:39h in Marketing Automation, Martech by David York

If you want to unite your marketing and IT departments and make magic happen, you’ll need to find some common ground. We’ve provided 6 steps you can take today to...

27 Aug 4 Ways Connected Marketing Tech Enhances Your Customer’s Experience

Posted at 10:22h in Content Automation, Cross Channel Marketing, Data Management, Marketing Automation, Martech by David York

We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech....

20 Aug 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part Two

Posted at 14:40h in Data Enrichment, Data Management, Marketing Automation by David York

In Part One of this story, we were just getting rolling on the bullying exploits of bad data. To find out four more ways bad data is sucker-punching your marketing results,...

07 Aug 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part One

Posted at 12:22h in Data Enrichment, Data Management, Marketing Automation by David York

The statistics concerning marketing data quality are alarming. The Harvard Business Review maintains that the annual cost of bad data in the U.S. ALONE is more than $3.1 trillion. It’s...

25 Jul Six Steps to Taking Care of Your Dirty Data Issues

Posted at 20:22h in Data Enrichment, Data Management, Marketing Automation by David York

The good news is getting your data ready to rock is a simple and painless process. Below, we’ve outlined six steps you can take now to ensure your data ditches...

28 Mar 6 Reasons Why Every B2B Marketer Should Be Using SMS Today

Posted at 13:27h in Cross Channel Marketing by David York

SMS messages are one of the most efficient and cost-effective tools available to B2B marketers today. However, current research shows that less than half (48 percent) of all businesses have...

“The Conversation” Blog

19 Feb 6 Steps to Prepare Your Data Dashboard for Ultimate Insight Generation

12 Feb 6 Steps to Add Account Based Marketing to Your 2019 Marketing Strategy

05 Feb 4 Ways to Own Competitors in the CX Games: Part Two

31 Jan 4 Ways to Own Competitors in the CX Games: Part One

07 Jan 7 Steps to Gleaning More Actionable Insights From Your Data

03 Jan 4 Data Management Mistakes to Avoid in 2019

04 Dec 3 Reasons Better Quality Data Should Be on Your Holiday Wish List

26 Nov 4 Ways to Determine Whether Your Data Quality Measures Up

14 Nov 3 Things All Engagement-Driving Marketers Have In Common

23 Oct The Five C’s of a Great 2019 Marketing and Sales Strategy

15 Oct 5 Steps to Motivating Your Marketing Team to Take Data-Driven Actions

04 Oct Sureshot’s Three-Step Guide for More Efficient Marketing Operations

17 Sep 4 Ways to Prevent Turnover in Marketing Operations

05 Sep How Much Do You Know About Your Marketing Data?

04 Sep 6 Steps to Avoiding Couples Therapy for Marketing and IT Departments

27 Aug 4 Ways Connected Marketing Tech Enhances Your Customer’s Experience

20 Aug 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part Two

07 Aug 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part One

25 Jul Six Steps to Taking Care of Your Dirty Data Issues

28 Mar 6 Reasons Why Every B2B Marketer Should Be Using SMS Today

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