Gain a complete and unbiased view of all the contacts and companies residing in your marketing database. Know the source of all information and identify overlaps.
Analyze your ability to market to contacts across a variety of channels. Use your marketability score to measure reach, meet goals, and make projections.
Rank the quality of your database across multiple marketability metrics, including email, address, phone, etc. Integrate data tools to validate and append missing data.
Convert database information into compelling graphs and insights that reveal your company’s marketability, data quality, ideal customers, and more.
Condense key metrics into visually engaging graphs and charts you can share with stakeholders and decision-makers.
Identify trends and measure database improvements and growth. Establish baselines and benchmarks for critical measurements and track progress over time.
A centralized view of data enables marketers to make significant improvements to their data quality and experience greater campaign success.