Content Automation Use Case: Outreach and SalesLoft

Orchestrate Sales Enablement Technology with Ease

Sureshot’s intelligent integrations empower you to orchestrate the tools in your stack and customize individual sales enablement workflows, like data validation, standardization, throttling processes, and more. With Sureshot, you can seamlessly share data between tools, scale personalized cold campaigns, automate workflows, increase response times, and enhance your sales enablement strategy.

automate outbound data

equal-icon AUTOMATE

Scale Personalized Outbound Campaigns

Build brand awareness while striking an emotional chord with potential prospects through targeted outbound campaigns that feature personalized content. Sureshot’s intelligent integrations enable your pipeline to maintain a steady supply of leads by automating the process of sending personalized outbound campaigns.

  • Personalization doubles the response rate for cold campaigns
  • 65% of email marketers say dynamic content is their most effective personalization tactic

marketing_ops_icon ROUTE

Increase Response Times and Close Deals Faster

Ensure prospects and customers have a positive experience with your brand by responding to them in a timely manner. Sureshot boosts your speed to lead response rates by automating initial contact, placing leads in the right campaign sequence, and ensuring they are matched to the right rep.

  • 50% of sales reps feel they don’t have enough information before making a call
  • Timing your emails right increases conversions by 53%


Use Dynamic Content to Scale Personalized Campaigns

Foster a mutually rewarding relationship between sales and marketing by empowering sales to personalize and send marketing-approved campaigns. Sureshot integrates content sources, centralizes their access, and dynamically pulls the right data for campaign templates, so sales can send high-performance personalized campaigns.

  • Enterprises lose over $2.3 million annually in missed opportunities because of underused or unused marketing content
  • Sales reps spend an average of 440 hours each year trying to find the right content to share with their prospects and customers

Benefits of Sureshot for Outreach and Salesloft


Enable Sales

Equip sales with easy access to a library of pre-approved content and templates.


Customize Workflows

Create customized workflows for individual tools that do exactly what you want.


Plan Ahead

Send personalized campaigns automatically, or according to your own schedule.


Eliminate Manual Processes

Reduce manual tasks by connecting everything in your stack and automating more processes.

Increase Savings

Boost Campaign Performance

Re-use content proven to drive results in a variety of campaigns.


Connect Quickly

Use pre-built integrations to connect Outreach and SalesLoft to tools in your marketing technology stack.

Ready to learn more?

Let’s talk about how Sureshot can help you get more value from your investment in Outreach or Salesloft.