Our Company

Sureshot’s cloud-based customer engagement solutions solve marketing operations challenges that impact data management, campaign execution, and the customer lifecycle. Designed to integrate seamlessly with the key platforms of your martech stack, Sureshot empowers modern marketers to validate and enrich data, automate and extend cross-channel campaigns, and deliver higher-quality interactions with customers and prospects.

The Sureshot Story

In 2015, Sureshot Labs was formed by an elite team of marketing commandos, who had deep experience developing apps and plug-n-play solutions for marketing, sales and CRM platforms. United by a relentless desire to solve martech’s most annoying problems, the visionaries at Sureshot soon created a pioneering platform for integrations that goes beyond data transfer and empowers tech to talk, interact, and use data in smarter, more intuitive ways.


Unable to rest while there are martech problems to be solved, Sureshot continues to develop remarkably useful solutions that answer the call for more engaging and productive cross-channel, mobile and automated marketing efforts. Passionately committed to the genius of simplicity, Sureshot’s team goes to great lengths to ensure everything the company develops enhances user experiences, builds rewarding relationships, and results in enduring brand loyalty.


But enough about us.


Tell us about you, and the martech issues keeping you awake. We’ll make it our mission to put them all to rest.

Meet the Team

David York

Founder & CEO


For more than 15 years, David has been trusted by technology and business leaders alike, for his unique ability to bridge the two disciplines and empower teams in both camps to work well together. An early adopter of marketing automation, David previously worked as a Senior Marketing Solutions Consultant for Eloqua, a role that gave him a front-row seat to the evolution and exponential growth of the martech industry. Gifted in resolving complex technical issues, and developing apps that allow novices to use tech like a pro, David served as a highly sought after consultant for several years before forming Sure Shot Media in 2010, a martech consulting company. David joined forces with fellow martech experts, Connexio Labs in 2015 to form Sureshot Labs. To date, the company has already made waves in the martech sphere by developing a connector framework that restores simplicity and efficiency to integrations.

Chris Williams

President & COO


Chris has more than 20 years of experience shaping strategic initiatives and building highly scalable technology platforms in both global corporations and start-up companies. He has served on the board of several software companies, and is regarded for his ability to commercialize product concepts and launch business ventures. As the President and COO of Sureshot, Chris’ background in business operations and deep martech knowledge, enable him to shape the vision of the company, ensuring its continued growth. Committed to giving back to the community, Chris serves on the board of All-In to Fight Cancer, a local non-profit, and is an active angel investor, who helps a diverse portfolio of companies maximize their value and potential.

Mannie Frances

Senior Director of Sales


Mannie brings a wealth of software, sales, and marketing experience to the Sureshot team. In addition to being a certified project manager, product owner, and b-to-b marketer, he is a pioneering problem solver with an entrepreneurial mindset. Mannie has a proven history of delivering success in software development, systems integrations, marketing operations and digital and direct marketing programs. Mannie enjoys helping to solve client’s martech challenges by leveraging rich integrations to create innovative workflows that deliver exceptional results.

David Dindak

CTO / Director of Software Development


David is a strategic thinker with a talent for resolving business issues with software solutions that are proven in their ability to deliver results. His hands-on approach to leading teams and deep experience with a variety of automation systems makes him an invaluable asset to Sureshot. A versatile software engineer, David brings great insight and knowledge to his role as Director of Software Development. In addition to development, he offers expertise in cloud computing, network security, product management, process improvement and quality assurance.

Ben Collins

Director of Client Services


Ben is great at discerning client needs and collaborating with project management teams to meet or exceed goals. Analytical and insightful, he is able to identify, develop and implement processes that continuously increase efficiencies and improve quality. A good listener, Ben regularly translates customer conversations into product and service improvements that improve functionality and user experience. His designation as a PMI Certified Associate Project Manager (CAPM) and background in financial services, enable him to direct others in managing multiple projects.

Ready to Learn More?

Contact us to learn how you can empower marketing operations with Sureshot.