Our Company

Sureshot’s cloud-based customer engagement solutions solve marketing operations challenges that impact data management, campaign execution, and the customer lifecycle. Designed to integrate seamlessly with the key platforms of your martech stack, Sureshot empowers modern marketers to validate and enrich data, automate and extend cross-channel campaigns, and deliver higher-quality interactions with customers and prospects.

The Sureshot Story

In 2015, Sureshot Labs was formed by an elite team of marketing commandos, who had deep experience developing apps and plug-n-play solutions for marketing, sales and CRM platforms. United by a relentless desire to solve martech’s most annoying problems, the visionaries at Sureshot soon created a pioneering platform for integrations that goes beyond data transfer and empowers tech to talk, interact, and use data in smarter, more intuitive ways.

Unable to rest while there are martech problems to be solved, Sureshot continues to develop remarkably useful solutions that answer the call for more engaging and productive cross-channel, mobile and automated marketing efforts. Passionately committed to the genius of simplicity, Sureshot’s team goes to great lengths to ensure everything the company develops enhances user experiences, builds rewarding relationships, and results in enduring brand loyalty.

But enough about us.

Tell us about you, and the martech issues keeping you awake. We’ll make it our mission to put them all to rest.

Meet the Team

David York profile

David York

Founder & CEO

David York

Founder & CEO

For more than 15 years, David has been trusted by technology and business leaders alike, for his unique ability to bridge the two disciplines and empower teams in both camps to work well together. An early adopter of marketing automation, David previously worked as a Senior Marketing Solutions Consultant for Eloqua, a role that gave him a front-row seat to the evolution and exponential growth of the martech industry. Gifted in resolving complex technical issues, and developing apps that allow novices to use tech like a pro, David served as a highly sought after consultant for several years before forming Sure Shot Media in 2010, a martech consulting company. David joined forces with fellow martech experts, Connexio Labs in 2015 to form Sureshot Labs. To date, the company has already made waves in the martech sphere by developing a connector framework that restores simplicity and efficiency to integrations.

Chris Williams profile

Chris Williams

COO

Chris Williams

COO

Chris has more than 20 years of experience shaping strategic initiatives and building highly scalable technology platforms in both global corporations and start-up companies. He has served on the board of several software companies, and is regarded for his ability to commercialize product concepts and launch business ventures. As the President and COO of Sureshot, Chris’ background in business operations and deep martech knowledge, enable him to shape the vision of the company, ensuring its continued growth. Committed to giving back to the community, Chris serves on the board of All-In to Fight Cancer, a local non-profit, and is an active angel investor, who helps a diverse portfolio of companies maximize their value and potential.

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Chris Petko

VP of Revenue

Chris Petko

VP of Revenue

As VP of Revenue, Chris is responsible for leading all of Sureshot’s Sales, Revenue Operations, and Customer Experience teams. Chris is born and raised in Toronto and has been in the MarTech industry since 2004 - but adopted technology well before. He has played an integral part in several hyper-growth unicorns like Eloqua and Vena Solutions and has become very skilled at influencing the whole customer experience, the effective scale-up of fast-growing businesses, as well as identifying and hiring top talent. Prior to Eloqua, Chris spent 10 years in the financial industry where he effectively leveraged technology to drive efficiencies and transform customer experiences at enterprises such as Fidelity and Franklin Templeton Investments.

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Lori Martella

VP of Product & Development

Lori Martella

VP of Product and Development

Lori has been building and delivering software for over 20 years. She has led various development efforts from product inception through successful launch. Lori has worked at both small start-ups as well as Fortune 10 companies, leading teams that were responsible for processing large volumes of critical data and servicing vital system operations. Lori's passion for delivering quality software and ensuring continuous improvement are reflected in her work.

Ready to learn more?

Contact us to learn how you can empower marketing operations with Sureshot.