Resources

Blogs

Whether you are engaged in cross-channel, multi-channel or omni-channel marketing, there are a myriad of reasons to enhance your customer’s experience across all of the channels you use to reach them. Not only does using a variety of channels enable you to revive dormant accounts and reach new audiences, it also has a major impact on customer retention, profits and Customer Lifetime Values (CLVs). Companies with strong omni-channel customer experiences consistently produce these measurable benefits:...

In Sureshot’s third Eloqua Office Hours, viewers were invited to ask our CEO, David York absolutely anything about Eloqua. In this open Q&A webinar, David answered audience questions and equipped viewers with insights on how to improve data standardization processes, find mystery contact sources, and incorporate Eloqua best practices that produce big results. To get the 411 from this information-packed webinar, scan our notes below....

Peruse any article on Google about marketers who are making the most of their data and the mainstream “laggards,” who serve as a stark contrast and cautionary tale, and you’ll soon see why it pays to pursue better data-driven campaign performance. %...

In Sureshot’s second Eloqua Office Hours, viewers were invited to ask our CEO, David York absolutely anything about Eloqua. In this open Q&A webinar, David answered four audience questions and equipped viewers with insights on how to improve personalization and martech integrations. To get the 411 from this information-packed webinar, scan our notes below....

Ebooks

Episode 1: Marketability Episode 1: Marketability There are six primary metrics for measuring data quality and you can check out all six now when you watch our webinar, Marketing Data......

You want to host a killer event…and not the kind where guests are dying to leave, but the kind where people walk away feeling inspired, talking about your event, and dare I say it — looking forward to the next time you host one. You can host an amazing online or in-person event that people are clamoring to get to....

According to Harvard, only 12 percent of companies are doing social media right, which means the other 88 percent are taking up wall space in Siberia at the social media dance. So how do you take your social media strategy from wallflower to most popular? You take steps, six to be exact....

Inside this ebook, you’ll discover the five mobile practices you can adopt now to make an impact on your target market — and your bottom line. Filled with step-by-step instructions, facts and insider knowledge, this eBook will prepare you to pummel the competition and take control of your mobile marketing world....

Webinars

SMS is a truly effective means of communication and a proven channel for delivering marketing results. Moreover, it continues to grow each year as a preferred method of communication in the B2B world. Current research reveals that: 97% of American business people are within three feet of their mobile phones at all times and 80% of people use SMS for business purposes....

Sureshot software works with a variety of MAPs (Eloqua, Marketo, etc.) and CRMs (Salesforce, HubSpot, etc.) to help marketers automate data-driven campaigns across their stack. Sureshot’s solutions help you do this by: Preparing your data – Because everything in marketing is data driven, you need to make sure that your data is clean and prepared for campaign action. Activating your content – It’s not enough to collect data; you must be able to use it to your advantage. Dynamic personalization automates the process of pulling and sending custom content that speaks to your customer’s interests. It’s what makes super-personalized campaigns not only possible, but scalable....

On-demand Webinar: SMS for Eloqua - Connecting with customers just got easier! In this webinar, you’ll learn how Eloqua users at companies like 3M, Vistage and Grab are doubling customer engagement rates simply by adding Sureshot’s SMS app to their marketing strategy....