Resources

Modern Marketing Resources

A recent study found that one third of marketers cite data complexity as the biggest challenge they face – bigger than creating an engaging customer journey or demonstrating the ROI of marketing’s efforts. Data and its rabbit-like ability to multiply has become the elephant inside a room that’s walls are closing in. The good news is you can stop the walls from closing in — even as your data continues to replicate. Below, we’ve created a proven path for eliminating problems produced by data complexity....

Martech has come a long way in the last eight years. When author and martech expert, Scott Brinker first began chronicling its growth in 2011, there were 150 marketing technology options available. Today, there are over 7,040 martech tools for marketers to choose from that span six categories, including: advertising & promotion; content & experience; social & relationships; commerce & sales; data; and management....

When it comes to B2B marketing, content will always be king.  That's for two reasons. First, it is essential to turn your brand into a useful resource for your audience, especially prospects. Next, high-quality content is the cornerstone of search engine optimization....

Marketing automation makes everyday tasks more efficient. Rather than sending manual emails, automate them with these tips for email workflow automation....

Sureshot attended the first annual B2B Sales and Marketing Exchange (B2BSMX) in Boston this past August, along with over a thousand other B2B marketing professionals from all over the nation. Featuring six keynote speakers and more than 50 breakout sessions, we hit the ground running ready to glean the latest insights on account based marketing (ABM), demand generation and sales enablement. Now that we’ve done the legwork, you can sit back, relax and read our favorite quotes and key takeaways....

Data blindness is not an effective marketing strategy. Yet, most marketers have little to no ability to know whether or not the information in their database is high-quality or highly ineffective. When you have poor data visibility, bad things can happen without your knowledge or ability to respond....

There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick and simple to do. However, others, such as customer needs and customer behaviors, require more time and effort, but their ability to produce meaningful results makes them worthwhile endeavors....

Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them on a remarkably personal level. ...

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...