Resources

Modern Marketing Resources

Ah, the holidays, a time to gather with the ones we love and have deep conversations about the things that really matter. Naturally, we’re referring to all the end of the year meetings with your team to discuss data-driven marketing results. In the spirit of Thanksgiving, we’ve gathered together a few of the latest stats on data that you can use as conversation-starters once everyone is seated at the table....

A recent study found that one third of marketers cite data complexity as the biggest challenge they face – bigger than creating an engaging customer journey or demonstrating the ROI of marketing’s efforts. Data and its rabbit-like ability to multiply has become the elephant inside a room that’s walls are closing in. The good news is you can stop the walls from closing in — even as your data continues to replicate. Below, we’ve created a proven path for eliminating problems produced by data complexity....

Martech has come a long way in the last eight years. When author and martech expert, Scott Brinker first began chronicling its growth in 2011, there were 150 marketing technology options available. Today, there are over 7,040 martech tools for marketers to choose from that span six categories, including: advertising & promotion; content & experience; social & relationships; commerce & sales; data; and management....

When it comes to B2B marketing, content will always be king.  That's for two reasons. First, it is essential to turn your brand into a useful resource for your audience, especially prospects. Next, high-quality content is the cornerstone of search engine optimization....

Marketing automation makes everyday tasks more efficient. Rather than sending manual emails, automate them with these tips for email workflow automation....

Sureshot attended the first annual B2B Sales and Marketing Exchange (B2BSMX) in Boston this past August, along with over a thousand other B2B marketing professionals from all over the nation. Featuring six keynote speakers and more than 50 breakout sessions, we hit the ground running ready to glean the latest insights on account based marketing (ABM), demand generation and sales enablement. Now that we’ve done the legwork, you can sit back, relax and read our favorite quotes and key takeaways....

Data blindness is not an effective marketing strategy. Yet, most marketers have little to no ability to know whether or not the information in their database is high-quality or highly ineffective. When you have poor data visibility, bad things can happen without your knowledge or ability to respond....