Resources

Modern Marketing Resources

With your customer's glued to their smartphones just waiting for their next text message, you can see the value of SMS marketing services. The ability to reach high volumes of people almost instantly is very attractive but you have to make sure you're using smart strategies to contact people on your list. Failing to use proper strategies for this method of communication will result in lost marketing dollars....

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...

Integration is a theme that not only marks the need for tech tools to work together, but also for previously siloed departments to join forces. In a data-driven world, where customer experience (CX) determines whether a business wins or loses, organizations can’t afford for marketing, sales, operations, and customer care, etc. to go about business as usual. ...

In Part Two, we conclude our series, 7 Steps to Leveraging Data to Measure Success, with the final four steps you can take to ensure your data and methodologies are delivering the information and insights you need in order to better understand and share the measurable results your marketing efforts are producing....

One of the most critical elements of cultivating a marketing operations department that is strategically aligned for success is an ongoing commitment to track the performance of campaigns, people, processes and technology. Those companies that consistently outperform their competitors are the ones who set goals, monitor performance, measure success and course-correct according to what their data reveals....

Modern brands communicate with customers on a regular basis.Lively interaction takes place across numerous channels and platforms at all times. The goal is to gain the attention of a wide audience and steer its behavior....

Implementing a data-driven marketing strategy is a pursuit with endless benefits. Most marketers who are harnessing the power of their data have connected all of the data sources across their organization such as platforms, systems and software, in an effort to pool their inside information and put it to better use. ...

Account Based Marketing (ABM) is arguably the most-hyped marketing strategy, but it’s not without reason. Advances in martech have made sending hyper-personalized marketing pieces to a curated collection of ideal customers a scalable endeavor....

Creating a highly organized and efficient workflow for everyone in your department is an ongoing endeavor, but one with a myriad of benefits. From promoting employee morale and increasing productivity, to preserving your budget and preventing costly blunders, optimized workflows are essential to your ability to fulfill business objectives on-schedule. ...

Choosing the right martech for your team out of 7,040+ options is only part of the battle in your quest for optimized marketing operations. In order to realize all of the amazing benefits your new tool(s) offer, you will need team buy-in. Otherwise, your investment will be lost and so will the goals you so desperately wanted your tech to help you fulfill. ...

Marketing operations have become increasingly complex. Not only are there thousands of martech tools to choose from, but the expectations placed on modern marketing executives by their peers in the C-suite require the skill and mastery of an accomplished circus performer, and we’re talking Cirque Du Soliel, not Ringling Brothers....

Successful ABM requires marketers to manage a variety of variables with the speed, flexibility and precision coordination of an Olympic gymnast. In addition to accurately leveraging high-quality data in order to identify and target ideal customers, ABM requires marketers to create a well-coordinated series of personalized campaigns across multiple channels. ...

Every B2B marketer knows account-based marketing (ABM) is a smart strategy for acquiring and keeping customers. By identifying and focusing efforts on the most qualified prospects, both marketing and sales save time and money in their efforts. Moreover, the results of those efforts are often richly rewarded....

Most marketing goals are tied to a company’s overall business objectives and include annual expectations such as increase sales, expand to new markets, and reduce churn. All of these goals are easy to measure, but that doesn’t mean they are easy to achieve. ...