Resources

Modern Marketing Resources

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...

No other single variable has more impact on the success of all decisions and marketing campaigns than the quality of your data. After all, you can’t deliver the right message to the right person at the right time if you have the wrong information....

Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect of the data is off, so are your measurements, projections and business decisions....

According to Gallup research, engaged customers increase your profitability, revenue and growth by 23 percent. More than simply satisfied, these customers feel an emotional connection to your brand, are exceedingly loyal, and are quick to recommend your business to others....

The good news is getting your data ready to rock is a simple and painless process. Below, we’ve outlined six steps you can take now to ensure your data ditches its dirty reputation and delivers the kind of quality that smells like sweet success....

SMS messages are one of the most efficient and cost-effective tools available to B2B marketers today. However, current research shows that less than half (48 percent) of all businesses have incorporated SMS into their marketing strategy. If you’ve been thinking about getting SMS for Eloqua or SMS for Marketo, now is the time. Below, we’ve gathered six reasons why this underutilized tool is your best bet for slaying this year’s marketing and sales goals. ...