Resources

Modern Marketing Resources

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...

If you've ever heard the term "journey mapping" and wondered what in the world that means and why everyone is talking about it, you've come to the right place. Customer journey mapping is a hot topic in the business marketing world right now, and for good reason. When it comes to your customer having a positive experience with your brand or product, it can make or break your success....

Higher performing marketing teams are 35 times more likely to use cross-channel marketing. The learning curve is steep. Their poorer performing competitors are still struggling to work out how to do it. How can you communicate with your target consumer across many touchpoints? Why do you need to? Read on to learn the answer to these questions and more in this insight into cross channel marketing....

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...

Solid digital marketing skills properly aligned with a brand awareness strategy can make your brand’s marketing efforts shine. Conversely,  failing to do so can kill them. For this reason, effective marketing skills and data analysis is the major challenge that most brands face....

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...

You want to take your marketing to the next level and you know that omni channel marketing is where it's at. You just might not understand exactly what omni channel marketing is or how to use it in your business. Failing to put together a proper omni channel strategy will mean missing out on sales opportunities and increased conversions....

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...

With your customer's glued to their smartphones just waiting for their next text message, you can see the value of SMS marketing services. The ability to reach high volumes of people almost instantly is very attractive but you have to make sure you're using smart strategies to contact people on your list. Failing to use proper strategies for this method of communication will result in lost marketing dollars....

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...

Integration is a theme that not only marks the need for tech tools to work together, but also for previously siloed departments to join forces. In a data-driven world, where customer experience (CX) determines whether a business wins or loses, organizations can’t afford for marketing, sales, operations, and customer care, etc. to go about business as usual. ...

In Part Two, we conclude our series, 7 Steps to Leveraging Data to Measure Success, with the final four steps you can take to ensure your data and methodologies are delivering the information and insights you need in order to better understand and share the measurable results your marketing efforts are producing....

One of the most critical elements of cultivating a marketing operations department that is strategically aligned for success is an ongoing commitment to track the performance of campaigns, people, processes and technology. Those companies that consistently outperform their competitors are the ones who set goals, monitor performance, measure success and course-correct according to what their data reveals....

Modern brands communicate with customers on a regular basis.Lively interaction takes place across numerous channels and platforms at all times. The goal is to gain the attention of a wide audience and steer its behavior....