Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect of the data is off, so are your measurements, projections and business decisions....
Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect of the data is off, so are your measurements, projections and business decisions....
According to Gallup research, engaged customers increase your profitability, revenue and growth by 23 percent. More than simply satisfied, these customers feel an emotional connection to your brand, are exceedingly loyal, and are quick to recommend your business to others....
It’s that time of year again, and no, we’re not talking about the return of pumpkin spice everything, but the ideal time to plan your 2019 marketing and sales strategy....
A study conducted by MIT found that companies that take actions based on data increase their profits by six percent and have productivity levels that are four percent higher than companies that base their actions on past experiences or gut feelings. ...
Market technology research firm, IDC recently revealed that the average business loses 20 to 30 percent in revenue every year because of marketing process inefficiencies....
Because marketing ops team members are masters of marketing and technology strategies, they are in high demand. Finding one of these hybrid employees is equivalent to striking gold during a rush....
Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable....
If you want to unite your marketing and IT departments and make magic happen, you’ll need to find some common ground. We’ve provided 6 steps you can take today to help these two departments join forces....
We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech....
In Part One of this story, we were just getting rolling on the bullying exploits of bad data. To find out four more ways bad data is sucker-punching your marketing results, read on....
The statistics concerning marketing data quality are alarming. The Harvard Business Review maintains that the annual cost of bad data in the U.S. ALONE is more than $3.1 trillion. It’s a lot of money....
The good news is getting your data ready to rock is a simple and painless process. Below, we’ve outlined six steps you can take now to ensure your data ditches its dirty reputation and delivers the kind of quality that smells like sweet success....
SMS messages are one of the most efficient and cost-effective tools available to B2B marketers today. However, current research shows that less than half (48 percent) of all businesses have incorporated SMS into their marketing strategy. If you’ve been thinking about getting SMS for Eloqua or SMS for Marketo, now is the time. Below, we’ve gathered six reasons why this underutilized tool is your best bet for slaying this year’s marketing and sales goals. ...
On-demand Webinar: SMS for Eloqua - Connecting with customers just got easier! In this webinar, you’ll learn how Eloqua users at companies like 3M, Vistage and Grab are doubling customer engagement rates simply by adding Sureshot’s SMS app to their marketing strategy....
Your customers expect to connect with your business through their favorite channels, from email, social media, text messages (SMS/MMS) and push (RSS), to voicemail, direct mail and live calls. Cross-channel marketing helps you create a seamless customer experience by integrating your campaigns across all channels. This gives customers the freedom to switch between channels, and yet experience your brand as a whole....
The beginning of a year is the perfect time to take a good look at what's working, what's not, and resolve to make improvements. Fortunately, fine-tuning the key components of your martech stack is a much easier and attainable goal, than say losing 20 pounds....
In 2003, I sat in an office with a salesperson from Eloqua. The pitch was simple and powerful: take multiple disparate systems and combine them into one fluid system. Marketing Automation (MA) would unite web analytics, email marketing and landing pages under one roof, opening the door to a wealth of previously unknown customer insights, saving time, and in my case, a whole lot of money. It was a no-brainer, and I signed up immediately....
The 2017 MarTech Boston conference provided great insights into the present state of martech, as well as its ever-evolving future....
As a marketer, one of your primary goals is to “enable” your sales team to close more deals by providing them with the support they need; from results-driven campaigns fueled by data, to customer insights gleaned from market research....