Resources

Modern Marketing Resources

When it comes to B2B marketing, content will always be king.  That's for two reasons. First, it is essential to turn your brand into a useful resource for your audience, especially prospects. Next, high-quality content is the cornerstone of search engine optimization....

Marketing automation makes everyday tasks more efficient. Rather than sending manual emails, automate them with these tips for email workflow automation....

Sureshot attended the first annual B2B Sales and Marketing Exchange (B2BSMX) in Boston this past August, along with over a thousand other B2B marketing professionals from all over the nation. Featuring six keynote speakers and more than 50 breakout sessions, we hit the ground running ready to glean the latest insights on account based marketing (ABM), demand generation and sales enablement. Now that we’ve done the legwork, you can sit back, relax and read our favorite quotes and key takeaways....

Data blindness is not an effective marketing strategy. Yet, most marketers have little to no ability to know whether or not the information in their database is high-quality or highly ineffective. When you have poor data visibility, bad things can happen without your knowledge or ability to respond....

There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick and simple to do. However, others, such as customer needs and customer behaviors, require more time and effort, but their ability to produce meaningful results makes them worthwhile endeavors....

Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them on a remarkably personal level. ...

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...

If you've ever heard the term "journey mapping" and wondered what in the world that means and why everyone is talking about it, you've come to the right place. Customer journey mapping is a hot topic in the business marketing world right now, and for good reason. When it comes to your customer having a positive experience with your brand or product, it can make or break your success....

Higher performing marketing teams are 35 times more likely to use cross-channel marketing. The learning curve is steep. Their poorer performing competitors are still struggling to work out how to do it. How can you communicate with your target consumer across many touchpoints? Why do you need to? Read on to learn the answer to these questions and more in this insight into cross channel marketing....

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience. ...

Solid digital marketing skills properly aligned with a brand awareness strategy can make your brand’s marketing efforts shine. Conversely,  failing to do so can kill them. For this reason, effective marketing skills and data analysis is the major challenge that most brands face....