Use Case: Data Quality Use Case: Data Quality

Improve Data Quality Enterprise-Wide

Your data is your company's most valuable resource. That's why it's critical to have a strategy in place for its management. Companies that reap the rewards of high quality data integrate their data sources, and use data dashboards to monitor data quality and ensure their campaigns are powered by data that is clean, complete, standardized and enriched.

data_management_hero_art
solutions-connect-databases

Integrate

Connect Your Databases and Create a Seamless Customer Experience

Eliminate data silos, gain a more complete picture of customers, and enhance their experience by using an integration tool to connect and share data in more advantageous ways throughout your organization.

  • 39% the number of companies that know where all of their data is stored
  • 25 the average number of sources housing customer data in a typical business

real-time-icon manage

Get Your Data Organized and Ready for Action

Manage data across multiple sources from a central location, and keep track of how it is collected, organized, shared and used between the tools in your martech stack.

solutions-chart-70%

  • 87% of marketers maintain that data is an under-utilized asset at their company

  • 70% of a leader's time interacting with data is spent finding it
solutions-optimized-data

enrich

Maximize Campaign Performance With Optimized Data

Ensure the data you use to personalize campaigns is kept perpetually clean, complete, standardized and enriched with the datasets you need to drive measurable results.

  • 54% of business leaders cite data quality and completeness as their biggest marketing challenge
  • 47% of new data collected by companies has one or more critical errors

Benefits of Data Management and Enrichment

Boost Engagement

Increase Sales

Hone in on your target, reduce bounce-backs, increase response rates, and boost sales with data that is clean, current and complete.

solutions-icon_decisions

Enhance Decisions

Centralize access to your data and ensure everyone in your organization is on the same page and able to make more informed decisions.

Increase Savings

Gain Insights

Identify trends and track data performance over time and gain a better understanding of your customers, marketing strategies and campaign efforts.

solutions-icon_integrate

Integrate Data

Boost business intelligence by connecting data sources across your organization and gaining a 360-degree view of customer accounts and other essential information.

solutions-icon_improve-data

Improve Data

Eliminate duplicate and bad data enterprise-wide, establish data standards, and ensure all records are current, complete and ready for use in real-time.

Increase Productivity

Increase Productivity

Manage data with security and speed by setting access and sharing permissions, and implementing best practices for how data is used.

Ready to learn more?

Let's discuss how you can produce personalized, high-performance content automatically.

1 Comment

  1. […] their interests and family status are just the tip of the iceberg. Marketers who have the systems in place to access, cleanse, analyze and prioritize data to automate personalization are leading this trend […]