Content Automation Use Case: Adobe Experience Manager

Sureshot for Adobe Experience Manager (AEM)

Whether you use a marketing automation platform or a content marketing system, you can now use AEM content to populate personalized campaigns. Sureshot integrates seamlessly with AEM, searches it for relevant content, and then dynamically pulls the content your customers want and shares it with the tools you choose in your marketing technology stack.

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Adobe Experience content

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Get More From Your Content Investment

Pull content from AEM and use it for campaigns across a variety of channels. In addition to saving money on content development and extending the lifecycle of your content, a cross-channel content strategy ensures audiences get the content they are looking for, in all the places they search.

  • Almost 60% of marketers reuse content 2–5 times
  • Content marketing generates 3 times as many leads as traditional marketing
JLL

Drive Engagement by Automating ABM Campaigns on a Global Scale

JLL uses Sureshot to combine AEM content with deep customer preference data and deliver engagement-driving, one-to-one personalized campaigns on a global scale.  

JLL

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Populate Marketing Campaigns With Relevant AEM Content

Give customers the content they want when they want it. Sureshot takes content from AEM that matches customers’ interests and places it in the right campaign in real-time. Personalized content helps increase conversions and improves lead nurturing by demonstrating to prospects and customers that you are listening to what they want and are committed to providing it.

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  • 82% of customers claim branded content helps them form a more favorable opinion of a company
  • 80% of customers are more likely to make a purchase when business personalize their experience
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Benefits of AEM with Sureshot

Increase Productivity

Maximize Content Value

Extend content lifecycles and reach a broader audience by repurposing content across channels.

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Enable Sales

Save time and money by equipping sales with easy access to pre-approved AEM content.

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Connect Quickly

Use pre-built integrations to connect AEM quickly to your marketing automation platform or content marketing system.

Increase Savings

Boost Campaign Performance

Re-use content proven to drive results in a variety of campaigns.

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Enhance CX

Conquer the complexities of a unified customer experience with centralized integrations.

Ready to learn more?

Let’s discuss how using AEM content to populate personalized campaigns can save time, energy and your marketing budget.