Marketing Automation

10 Jun 7 Steps to Becoming a Data-Driven Marketer

Posted at 10:10h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

03 Jun The Pivotal Role of Integration in Digital Transformation

Posted at 10:10h in ABM, Assessments, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

Integration is a theme that not only marks the need for tech tools to work together, but also for previously siloed departments to join forces. In a data-driven world, where...

13 May The Ultimate Martech Checklist for Optimizing Your Marketing Technology Stack

Posted at 10:00h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

At last official count, Scott Brinker, CEO of ChiefMartec.com shared that there were over 7,040 types of martech on the market, and the average enterprise uses over 1,000 cloud services...

07 May 3 Marketing Strategies That Deliver – Part Three – Content Marketing

Consistently producing high-quality content marketing requires access to actionable data. After all, when you are armed with insights you are better positioned to provide customers and prospects with content pieces...

29 Apr 3 Marketing Strategies That Deliver – Part Two – Data-Driven Marketing

Implementing a data-driven marketing strategy is a pursuit with endless benefits. Most marketers who are harnessing the power of their data have connected all of the data sources across their...

22 Apr 3 Marketing Strategies That Deliver – Part One – ABM

Account Based Marketing (ABM) is arguably the most-hyped marketing strategy, but it’s not without reason. Advances in martech have made sending hyper-personalized marketing pieces to a curated collection of ideal...

12 Feb 6 Steps to Add Account Based Marketing to Your 2019 Marketing Strategy

Posted at 10:30h in CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Researchers maintain the reason ABM is critical to everyone’s plan of attack is because it delivers big on three critical marketing KPIs: reputation, relationships and revenue. Obviously, ABM is a...

05 Feb 4 Ways to Own Competitors in the CX Games: Part Two

Posted at 10:33h in Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

31 Jan 4 Ways to Own Competitors in the CX Games: Part One

Posted at 10:18h in Customer Experience, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

While it may not be an official athletic event, in the world of B2B, CX is fast-becoming the ultimate game-changer for those companies committed to staying competitive....

07 Jan 7 Steps to Gleaning More Actionable Insights From Your Data

Posted at 19:13h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

According to research, nearly half of all marketing leaders maintain that data analytics is one of the top three capabilities essential to the success of their organization....

03 Jan 4 Data Management Mistakes to Avoid in 2019

Posted at 21:18h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

No other single variable has more impact on the success of all decisions and marketing campaigns than the quality of your data. After all, you can’t deliver the right message...

04 Dec 3 Reasons Better Quality Data Should Be on Your Holiday Wish List

Posted at 18:28h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

Leveraging good data isn’t just about keeping clean and up-to-date customer and prospect lists. Don’t get us wrong, clean data is incredibly important to your company’s ability to reach the...

26 Nov 4 Ways to Determine Whether Your Data Quality Measures Up

Posted at 15:57h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...

04 Oct Sureshot’s Three-Step Guide for More Efficient Marketing Operations

Posted at 13:56h in CMOs, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

Market technology research firm, IDC recently revealed that the average business loses 20 to 30 percent in revenue every year because of marketing process inefficiencies....

17 Sep 4 Ways to Prevent Turnover in Marketing Operations

Posted at 17:51h in CMOs, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

Because marketing ops team members are masters of marketing and technology strategies, they are in high demand. Finding one of these hybrid employees is equivalent to striking gold during a...

05 Sep How Much Do You Know About Your Marketing Data?

Posted at 18:29h in Assessments, Data Enrichment, Data Management, Marketing Automation, Martech, The Conversation by David York

Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable....

04 Sep 6 Steps to Avoiding Couples Therapy for Marketing and IT Departments

Posted at 17:39h in Marketing Automation, Martech, The Conversation by David York

If you want to unite your marketing and IT departments and make magic happen, you’ll need to find some common ground. We’ve provided 6 steps you can take today to...

27 Aug 4 Ways Connected Marketing Tech Enhances Your Customer’s Experience

Posted at 10:22h in Content Automation, Cross Channel Marketing, Data Management, Marketing Automation, Martech, The Conversation by David York

We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech....

20 Aug 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part Two

Posted at 14:40h in Data Enrichment, Data Management, Marketing Automation, The Conversation by David York

In Part One of this story, we were just getting rolling on the bullying exploits of bad data. To find out four more ways bad data is sucker-punching your marketing results,...

07 Aug 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part One

Posted at 12:22h in Data Enrichment, Data Management, Marketing Automation, The Conversation by David York

The statistics concerning marketing data quality are alarming. The Harvard Business Review maintains that the annual cost of bad data in the U.S. ALONE is more than $3.1 trillion. It’s...