Marketing Automation

12 Feb 6 Steps to Add Account Based Marketing to Your 2019 Marketing Strategy

Posted at 10:30h in CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

05 Feb 4 Ways to Own Competitors in the CX Games: Part Two

Posted at 10:33h in Customer Experience, Marketing Automation, Marketing Operations, Martech by David York

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

31 Jan 4 Ways to Own Competitors in the CX Games: Part One

Posted at 10:18h in Customer Experience, Marketing Automation, Marketing Operations, Martech by David York

While it may not be an official athletic event, in the world of B2B, CX is fast-becoming the ultimate game-changer for those companies committed to staying competitive....

07 Jan 7 Steps to Gleaning More Actionable Insights From Your Data

Posted at 19:13h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech by David York

According to research, nearly half of all marketing leaders maintain that data analytics is one of the top three capabilities essential to the success of their organization....

03 Jan 4 Data Management Mistakes to Avoid in 2019

Posted at 21:18h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech by David York

No other single variable has more impact on the success of all decisions and marketing campaigns than the quality of your data. After all, you can’t deliver the right message...

04 Dec 3 Reasons Better Quality Data Should Be on Your Holiday Wish List

Posted at 18:28h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech by David York

Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...

26 Nov 4 Ways to Determine Whether Your Data Quality Measures Up

Posted at 15:57h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech by David York

Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...

04 Oct Sureshot’s Three-Step Guide for More Efficient Marketing Operations

Posted at 13:56h in CMOs, Marketing Automation, Marketing Operations, Martech by David York

Market technology research firm, IDC recently revealed that the average business loses 20 to 30 percent in revenue every year because of marketing process inefficiencies....

17 Sep 4 Ways to Prevent Turnover in Marketing Operations

Posted at 17:51h in CMOs, Marketing Automation, Marketing Operations, Martech by David York

Because marketing ops team members are masters of marketing and technology strategies, they are in high demand. Finding one of these hybrid employees is equivalent to striking gold during a...

05 Sep How Much Do You Know About Your Marketing Data?

Posted at 18:29h in Assessments, Data Enrichment, Data Management, Marketing Automation, Martech by David York

Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable....

04 Sep 6 Steps to Avoiding Couples Therapy for Marketing and IT Departments

Posted at 17:39h in Marketing Automation, Martech by David York

If you want to unite your marketing and IT departments and make magic happen, you’ll need to find some common ground. We’ve provided 6 steps you can take today to...

27 Aug 4 Ways Connected Marketing Tech Enhances Your Customer’s Experience

Posted at 10:22h in Content Automation, Cross Channel Marketing, Data Management, Marketing Automation, Martech by David York

We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech....

20 Aug 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part Two

Posted at 14:40h in Data Enrichment, Data Management, Marketing Automation by David York

In Part One of this story, we were just getting rolling on the bullying exploits of bad data. To find out four more ways bad data is sucker-punching your marketing results,...

07 Aug 8 Ways Data Quality Is Sabotaging Your Company’s Marketing Success – Part One

Posted at 12:22h in Data Enrichment, Data Management, Marketing Automation by David York

The statistics concerning marketing data quality are alarming. The Harvard Business Review maintains that the annual cost of bad data in the U.S. ALONE is more than $3.1 trillion. It’s...

25 Jul Six Steps to Taking Care of Your Dirty Data Issues

Posted at 20:22h in Data Enrichment, Data Management, Marketing Automation by David York

The good news is getting your data ready to rock is a simple and painless process. Below, we’ve outlined six steps you can take now to ensure your data ditches...

25 Jan 5 Steps to Building a Better Martech Stack

Posted at 15:29h in Marketing Automation, Martech by David York

The beginning of a year is the perfect time to take a good look at what's working, what's not, and resolve to make improvements. Fortunately, fine-tuning the key components of...

15 Dec The Rise of Decentralized Martech and the Cosmic Shift of Marketing Automation

Posted at 15:47h in Marketing Automation, Martech by David York

In 2003, I sat in an office with a salesperson from Eloqua. The pitch was simple and powerful: take multiple disparate systems and combine them into one fluid system. Marketing...

18 Oct 4 Takeaways from MarTech Boston (in 4 minutes)

Posted at 18:01h in Cross Channel Marketing, Marketing Automation by David York

The 2017 MarTech Boston conference provided great insights into the present state of martech, as well as its ever-evolving future....

10 Oct 5 Steps to Creating Seamless Sales Enablement for Marketers

Posted at 18:49h in Marketing Automation by David York

As a marketer, one of your primary goals is to “enable” your sales team to close more deals by providing them with the support they need; from results-driven campaigns fueled...

27 Sep Ebook: Planning a Sell-Out – 5 Ways to Make Your Event a Winner

Posted at 17:37h in Cross Channel Marketing, Ebooks, Event Marketing, Marketing Automation by David York

You want to host a killer event…and not the kind where guests are dying to leave, but the kind where people walk away feeling inspired, talking about your event, and...