Marketing Automation
4 Steps to a Personalized and Data-Driven B2B Customer Experience
Using data to turn browsers into buyers through more personalized experiences is at the top of every marketer’s to-do list. It’s also at the top of your customers’ subconscious like-it list. We’ve all seen the statistic that 80 percent of customers are more likely to make a purchase when brands offer personalized experiences. The reason…
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Marketing Automation Tools Are Great, but What Are You Still Missing?
More Marketing Automation Tools Isn’t Always The Answer If yours is like a lot of companies, it probably has a few marketing automation tools in its martech stack. It’s easy to pile them on with other programs, hoping that if you have enough tools that do certain things, you’ll cover all of your bases. Unfortunately,…
Read it 3 Tips for Building Better Omni-Channel Marketing Campaigns
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it Eloqua Office Hours #3
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it 3 Ways to Improve the Performance of Data-Driven Campaigns
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it Eloqua Office Hours: Webinar #2
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it 3 Ways to Make Your Data-Driven Marketing Strategy Deliver
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it Eloqua Office Hours: Webinar #1
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it 4 Steps to Becoming an Elite Data-Driven Marketer
Marketing blogs often draw a line between elite marketers – those who produce campaigns that get results – and Average Joe marketers, the unfortunate majority who are struggling to put their data to work. If you’ve been disappointed with the results of your campaigns, you’re not alone. According to Hubspot, “Less than 25% of marketers are able to report how their campaigns impact revenue!” Luckily, joining the league of elite marketers is not as exhausting or sweat-inducing as becoming an elite runner. In fact, you can become an elite marketer in just a few steps. On your mark; get set; let’s go!
Read it 3 Steps to Well-Segmented, Data-Driven B2B Campaigns
Creating data-driven campaigns that generate sales and incite customer loyalty is the mandate of every B2B marketer. One of the variables that has a major impact on how well your campaigns perform is how well you have segmented your market.
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