Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...
Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...
Market technology research firm, IDC recently revealed that the average business loses 20 to 30 percent in revenue every year because of marketing process inefficiencies....
Because marketing ops team members are masters of marketing and technology strategies, they are in high demand. Finding one of these hybrid employees is equivalent to striking gold during a...
Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable....
If you want to unite your marketing and IT departments and make magic happen, you’ll need to find some common ground. We’ve provided 6 steps you can take today to...
We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech....
In Part One of this story, we were just getting rolling on the bullying exploits of bad data. To find out four more ways bad data is sucker-punching your marketing results,...
The statistics concerning marketing data quality are alarming. The Harvard Business Review maintains that the annual cost of bad data in the U.S. ALONE is more than $3.1 trillion. It’s...
The good news is getting your data ready to rock is a simple and painless process. Below, we’ve outlined six steps you can take now to ensure your data ditches...
The beginning of a year is the perfect time to take a good look at what's working, what's not, and resolve to make improvements. Fortunately, fine-tuning the key components of...
In 2003, I sat in an office with a salesperson from Eloqua. The pitch was simple and powerful: take multiple disparate systems and combine them into one fluid system. Marketing...
The 2017 MarTech Boston conference provided great insights into the present state of martech, as well as its ever-evolving future....
As a marketer, one of your primary goals is to “enable” your sales team to close more deals by providing them with the support they need; from results-driven campaigns fueled...
You want to host a killer event…and not the kind where guests are dying to leave, but the kind where people walk away feeling inspired, talking about your event, and...
According to Harvard, only 12 percent of companies are doing social media right, which means the other 88 percent are taking up wall space in Siberia at the social media...
Inside this ebook, you’ll discover the five mobile practices you can adopt now to make an impact on your target market — and your bottom line. Filled with step-by-step instructions,...
A quick and enlightening read, you’ll be inspired to create targeted, cross-channel campaigns that use these channels in new ways, and empower you to make friendly contact with your audience....
4 Ways RSS Feeds Can Increase the Mileage of Your Content Using Real Simple Syndication (RSS) to repackage and recycle content is a great way to increase your audience reach...
Using SMS to increase the ROI of your marketing efforts is always a good idea, especially when current data shows that: -43% of customers are more likely to complete a...