“The Conversation” Blog

Marketing Automation Tools Are Great, but What Are You Still Missing?

More Marketing Automation Tools Isn’t Always The Answer If yours is like a lot of companies, it probably has a few marketing automation tools in its martech stack. It’s easy to pile them on with other programs, hoping that if you have enough tools that do certain things, you’ll cover all of your bases. Unfortunately,…

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Eloqua Office Hours #3

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

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Eloqua Office Hours: Webinar #2

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

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Eloqua Office Hours: Webinar #1

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

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4 Steps to Becoming an Elite Data-Driven Marketer

Marketing blogs often draw a line between elite marketers – those who produce campaigns that get results – and Average Joe marketers, the unfortunate majority who are struggling to put their data to work. If you’ve been disappointed with the results of your campaigns, you’re not alone. According to Hubspot, “Less than 25% of marketers are able to report how their campaigns impact revenue!” Luckily, joining the league of elite marketers is not as exhausting or sweat-inducing as becoming an elite runner. In fact, you can become an elite marketer in just a few steps. On your mark; get set; let’s go!

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3 Steps to Well-Segmented, Data-Driven B2B Campaigns

Creating data-driven campaigns that generate sales and incite customer loyalty is the mandate of every B2B marketer. One of the variables that has a major impact on how well your campaigns perform is how well you have segmented your market.

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