“The Conversation” Blog

5 Reasons Why You Need to Score Your Data Quality Now

Having high quality data is essential to the success of your marketing campaigns, sales and revenue. While every wise marketer knows this, many put off dealing with the progressive disease known as “data decay” until it has done real damage.

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Marketing Data Quality Video Series

Episode 1: Marketability Episode 1: Marketability There are six primary metrics for measuring data quality and you can check out all six now when you watch our webinar, Marketing Data Answers On Demand. In today’s marketing minute, we are covering your reach or marketability  In short, your marketability is measured by whether or not you…

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5 Data-Driven Marketing Stats That Impact Your Business

Thanks to global marketing research think-tanks like Forrester, Econsultancy and others, there are some astounding findings on the power of data-driven marketing. These studies have been conducted at great length and cost in order to provide a clearer picture of the global future of marketing. However, there are underlying findings in these statistics that impact your business on a more direct and local level. Today, we’ll analyze what their findings reveal and how you can apply it to your marketing strategies.

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Channeling Success With SMS: A Webinar Synopsis

SMS is a truly effective means of communication and a proven channel for delivering marketing results. Moreover, it continues to grow each year as a preferred method of communication in the B2B world. Current research reveals that: 97% of American business people are within three feet of their mobile phones at all times and 80% of people use SMS for business purposes.

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8 Data-Driven Obstacles B2B’s Should Sidestep — Part One

Dun & Bradstreet recently published an array of insightful statistics from their annual Data-Driven Marketing & Advertising study. Included in their comprehensive report is a list of the eight biggest obstacles B2B marketers are facing in 2020 as they attempt to execute their data-driven marketing strategies. In this blog, we’ll share our thoughts on each obstacle, as well as some best practices you can implement now in order to make sure nothing stands in the way of your data-driven marketing efforts.

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8 Data-Driven Obstacles B2Bs Should Sidestep – Part Two

In Part One of our blog: 8 Data-Driven Obstacles B2B’s Should Sidestep, we took an in-depth look at
three obstacles that data-driven marketers need to avoid in 2020. More importantly, we shared four easy to implement ways to overcome these obstacles. In Part Two, we continue our journey with the final five obstacles you should sidestep on the road to bigger and better data-driven strategies and marketing campaign successes.

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