CMOs

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command....

Personalization is effective in producing results in marketing. Research has shown that personalization: Reduces acquisition costs by as much as 50 percent Increases market spend efficiency by 10 to 30 percent Increases sales...

Episode 1: Marketability Episode 1: Marketability There are six primary metrics for measuring data quality and you can check out all six now when you watch our webinar, Marketing Data Answers On...

Dun & Bradstreet recently published an array of insightful statistics from their annual Data-Driven Marketing & Advertising study. Included in their comprehensive report is a list of the eight biggest...

In Part One of our blog: 8 Data-Driven Obstacles B2B’s Should Sidestep, we took an in-depth look at three obstacles that data-driven marketers need to avoid in 2020. More importantly,...