The Conversation
9 Steps to Closing the Gaps in Your Data Strategy and Optimizing Customer Journeys
Leveraging the data that is captured and shared across your many platforms and systems requires a full-blown data strategy that is as smooth and bump-free as the airbrushed after pictures in an acne commercial.
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How to Unlock the Full Potential of Your Martech Investments
To counter martech overspending and inefficiencies, it’s essential to take a strategic approach to your martech investments.
Read it 7 Key Components of High-Quality Data
The quality of your data impacts absolutely everything—from the effectiveness of the decisions your leadership team makes and the performance of your marketing campaigns, to the experience your customers have and the number of qualified leads generated, to the size and speed of deals closed, and profits won or lost.
Read it 5 Big Benefits of Evaluating Your Marketing Technology (Martech)
It’s good to evaluate your martech on a regular basis, or at least annually, and do some serious spring cleaning. In the event you need some motivation to get honest with your team and department about what’s working and what’s not, we’ve outlined five benefits of giving your stack the once-over!
Read it 10 Best Martech Tools for Growth in 2023
From greater engagement rates and higher quality data, to more leads generated, increased campaign performance, and more, here are our recommendations for the best martech tools for growth in 2023.
Read it How to Build a Better Martech Stack
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it Applying Insights From an Example of Personalization at Scale
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it The Customer Journey Explained: From Content to Customer Journey Mapping
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it 5 Key Advantages of Data Enrichment You Need Now
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it Sureshot’s 4-Step Guide to Cross Platform Journey Mapping
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
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