“The Conversation” Blog

Developing a Winning Marketing Analytics Strategy — Part One

A good marketing analytics strategy is essential to your marketing department’s ability to make a measurable contribution to the overall performance and growth of your company. Of course, the key word in the previous sentence is “measurable.” The primary purpose of analytics is to measure, monitor and make decisions based on what your data is…

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5 Steps to a Rock-Solid Sales Enablement Strategy

Equipping sales people with the right data, content, channels and communications so that they can usher prospects down the pipeline and close more deals is the goal of every sales enablement strategy. When sales enablement is done right, great things happen, like sales goals being achieved, companies generating revenue, customers feeling satisfied, and marketing earning…

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Using Personalized Content Marketing To Compete and Win

Today’s CMOs spend over 25 percent of their budget on content marketing. However, despite the fact that marketing leaders are heavily invested in delivering content designed to establish them as thought leaders and wise guides in the eyes of their prospects and customers—not all are getting the same results. According to Erika Varagouli, the Global…

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3 Ways to Drive Patient Engagement Using Marketing Technology

Modern healthcare providers live in a vastly different world than their predecessors. According to Jeff Lagasse, the Associate Editor of Healthcare Finance, “The healthcare industry of old is evaporating, making way for a marketplace that looks more like retail. That represents a challenge, but also an opportunity, because providers who concoct an appropriate strategy are…

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Growth Leader, Chris Petko, Brings All-In Attitude to New Role at Sureshot

Despite the pandemic’s attempt to put the kibosh on business expansion plans, Sureshot continues to experience 250 percent year-over-year (YOY) growth. Included in the company’s latest growth spurt is the addition of Chris Petko as the new Vice President of Revenue, and he has big plans to continue the speed of Sureshot’s upward trajectory.  Sureshot…

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3 Steps to a Data-Driven Marketing Strategy That Drives Results

Although 76 percent of marketers maintain they make decisions based on data, 54 percent from the same research confessed that they find maintaining data quality a challenge. Based on these findings, only 22 percent of marketers are making decisions based on data they know is high-quality. That’s not good. In fact, to base decisions off of data…

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5 Best Practices of B2B Omni-Channel Marketing Masters

According to the B2B data experts at ZoomInfo, only 30 percent of marketers are highly confident in their ability to deliver an omni-channel marketing strategy. What’s more, only 14 percent of organizations say they are currently running coordinated marketing campaigns across all channels. Whether you label your approach to marketing across a variety of channels as cross-,…

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3 Steps to High-Performance Omni-Channel Campaigns

Whether you are engaged in cross-channel, multi-channel or omni-channel marketing, there are a myriad of reasons to enhance your customer’s experience across all of the channels you use to reach them. Using a variety of channels enables you to accomplish five bottom-line-boosting goals: Revive dormant accounts Reach new audiences Improve customer retention Boost profits Increase…

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4 Tips for Building a Better Drip Campaign

Automated and near effortless, a drip or lead-nurturing campaign is your secret weapon for ushering prospects through the sales funnel and re-engaging current customers. To understand the nature and purpose of a drip campaign think of your products or services as fulfilling a hunger in your customers to achieve or do something. Now, imagine your…

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Creating a Synchronized CX Using Content Automation

A Sureshot and Inverta Series Part Four: How to Synchronize Campaigns Using Content Automation Did you know that 78 percent of customers believe that organizations that provide custom content are interested in building relationships with them? More importantly, 61 percent of the average customers’ buying decisions are influenced by custom content. It’s no wonder then…

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