In the Halloween horror movie franchise, part of what amps the fear factor is that no matter how fast everyone else is running, Michael Myers (the villain) is always slowly and steadily walking down his victims. B2B marketing can feel like Halloween sometimes in that while you’re running full-stop to create cross-channel success, there is…

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What’s Behind Data-Driven Marketing Trends? According to the Digital Marketing Institute, “The mass adoption of the internet into everyday life is the single biggest event that has affected marketing over the past three decades.” With 28 percent of American adults reporting they go online “almost constantly” and another 45 percent saying they go online several…

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In Part One of 5 B2B Customer Trends to Plan for In 2021, we covered the rising demand for a better customer experience (CX) across all digital channels. While some of digital’s growing importance came about as a result of Covid 19 quarantining, much can also be attributed to the organic growth of mobile device…

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Making predictions after a year like 2020 may seem mildly crazy, but here at Sureshot we’re big believers in data’s ability to help us make better decisions – even in the midst of utter chaos. With that being said, we’ve taken a look at some of the latest stats released from the 2020 CMO Survey,…

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According to the B2B data experts at ZoomInfo, only 30 percent of marketers are highly confident in their ability to deliver an omni-channel marketing strategy. What’s more, only 14 percent of organizations say they are currently running coordinated marketing campaigns across all channels. Whether you label your approach to marketing across a variety of channels…

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What Exactly Is TAM SAM SOM in Marketing? Marketers understand that before they can launch any campaign, they have to know who their audience is, the demand for their product or service, and their opportunity to meet that demand. In essence, that is TAM SAM SOM. But let’s break that down a bit. TAM  TAM…

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How Data Science Has Changed Marketing  As soon as consumers began engaging with digital media, marketing tactics and strategies changed. Or was it the other way around? What we do know for certain is that consumers are highly complex, generate a ton of valuable data, and want more personalized content. It is up to marketers…

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This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

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