“The Conversation” Blog

Automated and near effortless, a drip or lead-nurturing campaign is your secret weapon for ushering prospects through the sales funnel and re-engaging current customers. To understand the nature and purpose of a drip campaign think of your products or services as fulfilling a hunger in your customers to achieve or do something. Now, imagine your…

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A Sureshot and Inverta Series Part Four: How to Synchronize Campaigns Using Content Automation Did you know that 78 percent of customers believe that organizations that provide custom content are interested in building relationships with them? More importantly, 61 percent of the average customers’ buying decisions are influenced by custom content. It’s no wonder then…

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A Sureshot and Inverta Series Part Three: How to Synchronize Data Across Your Enterprise In Part One of Creating a Synchronized Customer Experience (CX), we covered the first step in building a better CX: implementing synchrony into your project planning and management process. In Part Two, we addressed the role that your marketing technology integrations play in…

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What Is Customer Journey Mapping? The customer journey mapping process can be challenging, but when done correctly, it becomes an excellent tool for marketing personalization. What is this map? A Harvard Business Review article defines it as, “A diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be…

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The Difference Between Customization and Personalization in Digital Marketing Customization and personalization in digital marketing may sound synonymous, but they each have separate objectives. Think of customization as led by the user. A company offers the user the opportunity to set up their preferences to customize their experience – what they want to see and…

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A Sureshot and Inverta Webinar Conversation What Is Marketing Synchrony? Marketing Synchrony is built around the idea that marketing is more impactful when it is coordinated to achieve a shared outcome. However, many marketing departments have trouble pursuing marketing synchrony. A few reasons for this include engaging in activities that are not connected to the…

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A Sureshot and Inverta Webinar Conversation Meet Your Marketing Synchrony Panel David York – Founder and CEO of Sureshot, a technology company that relies on software integrations and services to achieve marketing synchrony and run coordinated, cross-channel, data-driven campaigns using the tools in their martech stack. Kathy Macchi – Vice President of Consulting at Inverta,…

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In Part One of Creating a Synchronized Customer Experience (CX), we covered the first step in building a better CX: implementing synchrony into your project planning and management process. More importantly, we equipped you with actionable steps for adding synchrony to all five stages of project management, including: development, planning, launch, performance and review. In…

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Best-selling author and marketing guru, Roy Hollister Williams, once famously quipped, “The first step in exceeding your customer’s expectations is to know those expectations.” What do B2B customers expect these days? According to AdWeek’s Digital Customer expert, Abe Awasthi, “Business customers are heavily influenced by their experiences as consumers. B2C has led the way with…

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Customer response management (CRM) platforms are beneficial for businesses, and for many reasons. For example, CRMs can increase business revenue by 41% per salesperson. But CRMs offer more benefits than just increasing revenue and expediting the sales process. CRM marketing campaigns can result in better initiatives to attract customers. CRMs can gather essential information from…

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