“The Conversation” Blog
Personalization is effective in producing results in marketing. Research has shown that personalization:
Reduces acquisition costs by as much as 50 percent
Increases market spend efficiency by 10 to 30 percent
Increases sales by an average of 56 percent
SMS is a truly effective means of communication and a proven channel for delivering marketing results. Moreover, it continues to grow each year as a preferred method of communication in the B2B world. Current research reveals that: 97% of American business people are within three feet of their mobile phones at all times and 80% of people use SMS for business purposes.Read it
Want to watch our latest webinar? Click Marketing Data Answers on Demand to watch now, or read our brief recap below.Read it
Sureshot software works with a variety of MAPs (Eloqua, Marketo, etc.) and CRMs (Salesforce, HubSpot, etc.) to help marketers automate data-driven campaigns across their stack. Sureshot’s solutions help you do this by:
Preparing your data – Because everything in marketing is data driven, you need to make sure that your data is clean and prepared for campaign action.
Activating your content – It’s not enough to collect data; you must be able to use it to your advantage. Dynamic personalization automates the process of pulling and sending custom content that speaks to your customer’s interests. It’s what makes super-personalized campaigns not only possible, but scalable.
On-demand Webinar: SMS for Eloqua – Connecting with customers just got easier! In this webinar, you’ll learn how Eloqua users at companies like 3M, Vistage and Grab are doubling customer engagement rates simply by adding Sureshot’s SMS app to their marketing strategy.Read it