“The Conversation” Blog

Webinar Recap: Integration and the Future of Marketing Automation

David: In 2003, before I launched Sureshot, I was a marketing automation customer and very early adopter of marketing technology. I witnessed the explosive growth of marketing automation and the widespread adoption of martech [marketing technology] from its inception. Back then, integration became an element that really piqued my interest. Around 2006, I began working…

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Webinar Recap: Data and the Future of Marketing Automation

David: Our guest today is Dan Vawter from Sojourn Solutions. Sureshot has worked closely with Sojourn Solutions, and many of their customers, over the years and we love their approach and all the smart things they are doing. Dan is a genuine data savant, and I am excited he’s going to be sharing his insights…

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Webinar Recap: Maximizing the Value of Sales Enablement Technology in Marketing

Sales enablement is an area that has grown in popularity in the last few years, sparking a lot of interest in sales enablement technology solutions, like Salesloft and Outreach, and others. Although, sales enablement tech is great, it is not without challenges. Additionally, because the technology is relatively new—as in it didn’t exist in its…

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