Customer Engagement
Deploy Super-Personalized B2B Campaigns, Effortlessly
Personalization has evolved from a nice-to-have to a marketing necessity. Today’s B2B customers expect content that speaks directly to their needs, interests, and timing. But for many marketing leaders, personalizing campaigns across diverse segments still feels like an uphill battle—time-consuming, expensive, and resource-heavy. That’s where Sureshot steps in. With Sureshot, you can automate the creation…
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RCS Business Messaging: What We’re Building for Eloqua
We’ve been deep in the weeds with RCS (rich communication services) for business lately, and we wanted to share what we’re working on. RCS business messaging is still pretty new territory, especially for companies using enterprise marketing automation platforms like Eloqua. Most RCS business messaging solutions are built for massive enterprise teams with long implementation…
Read it Improve the Personalization of Your Marketing Campaigns – A Webinar Synopsis
Personalization is effective in producing results in marketing. Research has shown that personalization:
Reduces acquisition costs by as much as 50 percent
Increases market spend efficiency by 10 to 30 percent
Increases sales by an average of 56 percent
How (and Why) to Nail the Market Segmentation Process
The market segmentation process is a critical component of an effective marketing campaign, but are you doing it right? Learn what matters.
Read it A Guide to Calculating Your Total Addressable Market
A recent Barron’s article declared the acronym TAM, which stands for Total Addressable Market, the new buzzword of the business realm. Editor, Jack Hough said, “Over the past decade, the compound annual growth rate of earnings calls with one or more mentions of TAM is 17%. That compares with a 14% annual return for the S&P 1500 over the same period. That’s right: TAM is beating the market.”
Read it 6 Steps to a Stellar B2B Segmentation Strategy: Part Two
There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick and simple to do. However, others, such as customer needs and customer behaviors, require more time and effort, but their ability to produce meaningful results makes them worthwhile endeavors.
Read it 6 Steps to a Stellar B2B Segmentation Strategy: Part One
Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them on a remarkably personal level.
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