“The Conversation” Blog

Although 76 percent of marketers maintain they make decisions based on data, 54 percent from the same research confessed that they find maintaining data quality a challenge. Based on these findings, only 22 percent of marketers are making decisions based on data they know is high-quality. That’s not good. In fact, to base decisions off of data…

Read it

According to the B2B data experts at ZoomInfo, only 30 percent of marketers are highly confident in their ability to deliver an omni-channel marketing strategy. What’s more, only 14 percent of organizations say they are currently running coordinated marketing campaigns across all channels. Whether you label your approach to marketing across a variety of channels as cross-,…

Read it

Whether you are engaged in cross-channel, multi-channel or omni-channel marketing, there are a myriad of reasons to enhance your customer’s experience across all of the channels you use to reach them. Using a variety of channels enables you to accomplish five bottom-line-boosting goals: Revive dormant accounts Reach new audiences Improve customer retention Boost profits Increase…

Read it

Automated and near effortless, a drip or lead-nurturing campaign is your secret weapon for ushering prospects through the sales funnel and re-engaging current customers. To understand the nature and purpose of a drip campaign think of your products or services as fulfilling a hunger in your customers to achieve or do something. Now, imagine your…

Read it

A Sureshot and Inverta Series Part Four: How to Synchronize Campaigns Using Content Automation Did you know that 78 percent of customers believe that organizations that provide custom content are interested in building relationships with them? More importantly, 61 percent of the average customers’ buying decisions are influenced by custom content. It’s no wonder then…

Read it

A Sureshot and Inverta Series Part Three: How to Synchronize Data Across Your Enterprise In Part One of Creating a Synchronized Customer Experience (CX), we covered the first step in building a better CX: implementing synchrony into your project planning and management process. In Part Two, we addressed the role that your marketing technology integrations play in…

Read it

What Is Customer Journey Mapping? The customer journey mapping process can be challenging, but when done correctly, it becomes an excellent tool for marketing personalization. What is this map? A Harvard Business Review article defines it as, “A diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be…

Read it

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

Read it