“The Conversation” Blog

How to Build a Better Martech Stack

Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.

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4 Steps to a Personalized and Data-Driven B2B Customer Experience

Using data to turn browsers into buyers through more personalized experiences is at the top of every marketer’s to-do list. It’s also at the top of your customers’ subconscious like-it list. We’ve all seen the statistic that 80 percent of customers are more likely to make a purchase when brands offer personalized experiences. The reason…

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