“The Conversation” Blog

4 Steps to a Personalized and Data-Driven B2B Customer Experience

Using data to turn browsers into buyers through more personalized experiences is at the top of every marketer’s to-do list. It’s also at the top of your customers’ subconscious like-it list. We’ve all seen the statistic that 80 percent of customers are more likely to make a purchase when brands offer personalized experiences. The reason…

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Eloqua Office Hours #3

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

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Eloqua Office Hours: Webinar #2

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

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Eloqua Office Hours: Webinar #1

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

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4 Steps to Becoming an Elite Data-Driven Marketer

Marketing blogs often draw a line between elite marketers – those who produce campaigns that get results – and Average Joe marketers, the unfortunate majority who are struggling to put their data to work. If you’ve been disappointed with the results of your campaigns, you’re not alone. According to Hubspot, “Less than 25% of marketers are able to report how their campaigns impact revenue!” Luckily, joining the league of elite marketers is not as exhausting or sweat-inducing as becoming an elite runner. In fact, you can become an elite marketer in just a few steps. On your mark; get set; let’s go!

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