Cross Channel Marketing
3 Steps to Well-Segmented, Data-Driven B2B Campaigns
Creating data-driven campaigns that generate sales and incite customer loyalty is the mandate of every B2B marketer. One of the variables that has a major impact on how well your campaigns perform is how well you have segmented your market.
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Enhance Your Eloqua Experience: Watch a Virtual Eloqua User Group Meeting
This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.
Read it 4 Steps to Empowering Your Team to Make Data-Driven Decisions
To help you prep for the next business disruption, we’ve gathered four steps you can take now to empower everyone on your team to make data-driven decisions.
Read it 4 Ways to Connect With B2B Customers Using Data-Driven Personalized Marketing
Having high quality data is essential to the success of your marketing campaigns, sales and revenue. While every wise marketer knows this, many put off dealing with the progressive disease known as “data decay” until it has done real damage.
Read it 5 Reasons Why You Need to Score Your Data Quality Now
Having high quality data is essential to the success of your marketing campaigns, sales and revenue. While every wise marketer knows this, many put off dealing with the progressive disease known as “data decay” until it has done real damage.
Read it Improve the Personalization of Your Marketing Campaigns – A Webinar Synopsis
Personalization is effective in producing results in marketing. Research has shown that personalization:
Reduces acquisition costs by as much as 50 percent
Increases market spend efficiency by 10 to 30 percent
Increases sales by an average of 56 percent
Marketing Data Quality Video Series
Episode 1: Marketability Episode 1: Marketability There are six primary metrics for measuring data quality and you can check out all six now when you watch our webinar, Marketing Data Answers On Demand. In today’s marketing minute, we are covering your reach or marketability In short, your marketability is measured by whether or not you…
Read it 5 Data-Driven Marketing Stats That Impact Your Business
Thanks to global marketing research think-tanks like Forrester, Econsultancy and others, there are some astounding findings on the power of data-driven marketing. These studies have been conducted at great length and cost in order to provide a clearer picture of the global future of marketing. However, there are underlying findings in these statistics that impact your business on a more direct and local level. Today, we’ll analyze what their findings reveal and how you can apply it to your marketing strategies.
Read it Channeling Success With SMS: A Webinar Synopsis
SMS is a truly effective means of communication and a proven channel for delivering marketing results. Moreover, it continues to grow each year as a preferred method of communication in the B2B world. Current research reveals that: 97% of American business people are within three feet of their mobile phones at all times and 80% of people use SMS for business purposes.
Read it 8 Data-Driven Obstacles B2B’s Should Sidestep — Part One
Dun & Bradstreet recently published an array of insightful statistics from their annual Data-Driven Marketing & Advertising study. Included in their comprehensive report is a list of the eight biggest obstacles B2B marketers are facing in 2020 as they attempt to execute their data-driven marketing strategies. In this blog, we’ll share our thoughts on each obstacle, as well as some best practices you can implement now in order to make sure nothing stands in the way of your data-driven marketing efforts.
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