Insights

There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick...

Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them...

Higher performing marketing teams are 35 times more likely to use cross-channel marketing. The learning curve is steep. Their poorer performing competitors are still struggling to work out how to do it. How...