Insights

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] A well-planned brand awareness campaign can do two things that every business needs to survive. It can build customer loyalty and attract quality employee...

Data blindness is not an effective marketing strategy. Yet, most marketers have little to no ability to know whether or not the information in their database is high-quality or highly...

There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick...

Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them...