“The Conversation” Blog

Episode 1: Marketability Episode 1: Marketability There are six primary metrics for measuring data quality and you can check out all six now when you watch our webinar, Marketing Data Answers On Demand. In today’s marketing minute, we are covering your reach or marketability  In short, your marketability is measured by whether or not you…

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You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.

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Integration is a theme that not only marks the need for tech tools to work together, but also for previously siloed departments to join forces. In a data-driven world, where customer experience (CX) determines whether a business wins or loses, organizations can’t afford for marketing, sales, operations, and customer care, etc. to go about business as usual.

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In Part Two, we conclude our series, 7 Steps to Leveraging Data to Measure Success, with the final four steps you can take to ensure your data and methodologies are delivering the information and insights you need in order to better understand and share the measurable results your marketing efforts are producing.

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One of the most critical elements of cultivating a marketing operations department that is strategically aligned for success is an ongoing commitment to track the performance of campaigns, people, processes and technology. Those companies that consistently outperform their competitors are the ones who set goals, monitor performance, measure success and course-correct according to what their data reveals.

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Creating a highly organized and efficient workflow for everyone in your department is an ongoing endeavor, but one with a myriad of benefits. From promoting employee morale and increasing productivity, to preserving your budget and preventing costly blunders, optimized workflows are essential to your ability to fulfill business objectives on-schedule.

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