Data-Driven Marketing
9 Steps to Closing the Gaps in Your Data Strategy and Optimizing Customer Journeys
Leveraging the data that is captured and shared across your many platforms and systems requires a full-blown data strategy that is as smooth and bump-free as the airbrushed after pictures in an acne commercial.
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How to Unlock the Full Potential of Your Martech Investments
To counter martech overspending and inefficiencies, it’s essential to take a strategic approach to your martech investments.
Read it 7 Key Components of High-Quality Data
The quality of your data impacts absolutely everything—from the effectiveness of the decisions your leadership team makes and the performance of your marketing campaigns, to the experience your customers have and the number of qualified leads generated, to the size and speed of deals closed, and profits won or lost.
Read it Sureshot’s 4-Step Guide to Cross Platform Journey Mapping
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it 7 Super Steps for Building a Better Channel Activation Plan
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it Marketer’s Guide to 7 Best Practices for Enhanced Data Cleansing
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it 5 Steps to Mastering the Art of Customer Journey Mapping
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it Top 5 Data Do’s for a Happier Holiday Season
The holiday season is fast approaching, which means marketers at companies of all shapes and sizes are in the throes of planning an array of events and promotions designed to ensure 2022 sales goals are met or, fingers crossed, exceeded. To ensure your marketing data strategy brings you all the revenue your heart longs to…
Read it An Introduction to Database Marketing Strategies
What if there was a highly effective marketing technique that your business was ignoring? The right database marketing strategies can help your business grow at an astounding rate. Unfortunately, many businesses don’t know what these strategies are all about, much less how to make the most of them. Interested in learning more about what these…
Read it Top 10 Digital Marketing To-Do’s for 2021 — Part Two
In Part One of Top 10 Digital Marketing To-Do’s for 2021, we covered the importance of planning your digital marketing strategy, enhancing your customer experience (CX), increasing campaign personalization, and investing in quality content that can be repurposed across a variety of mediums. In today’s blog, we’ll help you put the finishing touches on your…
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