Keeping ahead of your competition and remaining relevant in today’s ever-fluctuating digital marketing landscape requires a surprisingly methodical, albeit somewhat flexible approach. For those of you who thrill at the idea of checking off items on a to-do list, today is your day and this is your blog. Below, we’ve rounded up our top 10…

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According to Marketo, 96 percent of prospects who come to your site are not ready to buy. This is why it’s so important that you nurture your leads like the precious growing relationships they are. Of course, nurturing leads is a smart practice with proven results: Companies with lead nurturing programs generate 50% more sales-ready…

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You may have heard of the “ideal customer profile,” or ICP, but do you know what it can do for not only marketing but sales and product development as well? In fact, it gets the whole company on the same page as to who exactly your company should target. What Is The Ideal Customer Profile?…

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The pandemic forced many marketers to dive deep into digital marketing. As a result, the learning curve for most felt more like a stomach-dropping roller-coaster ride full of unexpected twists and turns. Now that there is a glimmer of hope on the horizon that the New Year will return to all of us a sense…

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After a hard year like 2020, the advent of a new year and new marketing budget can be a delightful diversion. However, before you prepare to spend money in an ever-promising post-pandemic era, let’s begin by saving a little. Assuming you have already made some significant investments in martech over the past few years, it’s…

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Here at Sureshot, we’re looking forward to a far happier new year than the last one and we hope you are, too. Sometimes when you’ve been pummeled by a year that’s been as brutal as 2020, the best thing to do is learn from the chaos. That way, the next time things go sideways in…

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The Value of a Customer Data Platform Your business runs on data. For marketers, data is king, even a differentiator, which is why a customer data platform is proving to be so valuable. The more you know about your customers, the better and more consistently you can target them with relevant products, services and messaging. …

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Data Science in Digital Marketing At a staggering 2.5 quintillion bytes of generated data each day and growing, the amount of data available to be analyzed is abundant, accessible, and valuable. Data science in digital marketing helps make sense of all those bytes by identifying, collecting,  segmenting, interpreting and analyzing a seemingly chaotic cluster of…

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What Is Segmentation Marketing? Because consumers are so different across demographics, geographies, behaviors and psychographics, it is impossible to capture everyone’s interest with a narrow marketing strategy, such as account-based marketing. Segmentation marketing is a tactic that helps marketers discover their target audiences so they can customize their marketing strategies to specific consumers that share…

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In the Halloween horror movie franchise, part of what amps the fear factor is that no matter how fast everyone else is running, Michael Myers (the villain) is always slowly and steadily walking down his victims. B2B marketing can feel like Halloween sometimes in that while you’re running full-stop to create cross-channel success, there is…

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