Episode 1: Marketability Episode 1: Marketability There are six primary metrics for measuring data quality and you can check out all six now when you watch our webinar, Marketing Data Answers On Demand. In today’s marketing minute, we are covering your reach or marketability  In short, your marketability is measured by whether or not you…

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Data blindness is not an effective marketing strategy. Yet, most marketers have little to no ability to know whether or not the information in their database is high-quality or highly ineffective. When you have poor data visibility, bad things can happen without your knowledge or ability to respond.

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There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick and simple to do. However, others, such as customer needs and customer behaviors, require more time and effort, but their ability to produce meaningful results makes them worthwhile endeavors.

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Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them on a remarkably personal level.

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You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.

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You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.

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You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.

Read it

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.

Read it

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.

Read it