Resources
Marketing Data Quality Video Series
Episode 1: Marketability Episode 1: Marketability There are six primary metrics for measuring data quality and you can check out all six now when you watch our webinar, Marketing Data Answers On Demand. In today’s marketing minute, we are covering your reach or marketability In short, your marketability is measured by whether or not you…
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Top 10 Reasons Data Blindness Is Marketing’s Worst Malady
Data blindness is not an effective marketing strategy. Yet, most marketers have little to no ability to know whether or not the information in their database is high-quality or highly ineffective. When you have poor data visibility, bad things can happen without your knowledge or ability to respond.
Read it 6 Steps to a Stellar B2B Segmentation Strategy: Part Two
There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick and simple to do. However, others, such as customer needs and customer behaviors, require more time and effort, but their ability to produce meaningful results makes them worthwhile endeavors.
Read it 6 Steps to a Stellar B2B Segmentation Strategy: Part One
Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them on a remarkably personal level.
Read it 3 Steps to Becoming an ABM Rock Star – Part Two
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.
Read it 3 Steps to Becoming an ABM Rock Star
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.
Read it Engaging the Modern B2B Customer – Part Two
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.
Read it 6 Customer Experience KPIs Smart Marketers Monitor
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.
Read it 7 Steps to a Better Customer Experience
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.
Read it 7 Steps to Becoming a Data-Driven Marketer
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.
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