“The Conversation” Blog

A Sureshot and Inverta Webinar Conversation What Is Marketing Synchrony? Marketing Synchrony is built around the idea that marketing is more impactful when it is coordinated to achieve a shared outcome. However, many marketing departments have trouble pursuing marketing synchrony. A few reasons for this include engaging in activities that are not connected to the…

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A Sureshot and Inverta Webinar Conversation Meet Your Marketing Synchrony Panel David York – Founder and CEO of Sureshot, a technology company that relies on software integrations and services to achieve marketing synchrony and run coordinated, cross-channel, data-driven campaigns using the tools in their martech stack. Kathy Macchi – Vice President of Consulting at Inverta,…

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In Part One of Creating a Synchronized Customer Experience (CX), we covered the first step in building a better CX: implementing synchrony into your project planning and management process. More importantly, we equipped you with actionable steps for adding synchrony to all five stages of project management, including: development, planning, launch, performance and review. In…

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Best-selling author and marketing guru, Roy Hollister Williams, once famously quipped, “The first step in exceeding your customer’s expectations is to know those expectations.” What do B2B customers expect these days? According to AdWeek’s Digital Customer expert, Abe Awasthi, “Business customers are heavily influenced by their experiences as consumers. B2C has led the way with…

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Customer response management (CRM) platforms are beneficial for businesses, and for many reasons. For example, CRMs can increase business revenue by 41% per salesperson. But CRMs offer more benefits than just increasing revenue and expediting the sales process. CRM marketing campaigns can result in better initiatives to attract customers. CRMs can gather essential information from…

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The great Zig Ziglar once said, “Gratitude is the healthiest of all human emotions. The more you express gratitude for what you have, the more likely you will have even more to express gratitude for.” Apparently science backs his perspective because a recent survey found that 49 percent of customers cited their reason for taking…

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According to Forbes, companies that provide a “superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience.” Now, who doesn’t want to bring in five times the revenue they did last year? Oh yeah, laggards. Thank heavens you’re not one of those slovenly ne’er-do-wells. You’re so committed to upgrading…

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Did you know that only 7 percent of marketers think their content is exceptional?! This means that if you asked 100 marketers what they think about their content only seven people would tell you that their content is worth looking at. Now that’s crazy, especially in a field where just about everyone has some form…

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DALLAS, TX, October 26, 2020 — Sureshot, a B2B marketing technology company, released a new version of its marketing insights dashboard, Command, that allows marketers to see and track their Total Addressable Market (TAM). In addition to measuring market potential and penetration, Command boosts campaign results by pinpointing and resolving data gaps. The latest iteration…

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Multi-Segment Marketing Defined Before we get to multi-segment marketing, let’s first define market segmentation. The Street says, “Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior and various characteristics.” Harvard Business Review says it this way: “Segmenting, at its most basic, is the separation of a…

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