Marketing Operations
4 Links Between High-Quality Data and a Great Customer Experience
In today’s blog, we’ll cover four ways your data is having a daily—and often dramatic—impact on your customer experience, and by default, your bottom line, goal achievement, reputation, growth, future sales, etc.
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Avoid ABM Blind Spots: Use Quality Data to See Marketing Results — Part 2
Discover the role that high-quality data plays in sending the right message to the right people, as well as how to use data to foster sales enablement.
Read it Avoid ABM Blind Spots: Use Quality Data to See Marketing Results — Part 1
When you understand who your best customers are, you can use those data insights to target similar people, create campaigns that inspire action, and enjoy all the success ABM promises.
Read it Bring on the Bots: Unleashing the Power of AI to Enhance Your Marketing Data Quality
Let’s talk about all the mind-numbing tasks you can fob off to AI-empowered technologies dominating the data quality improvement domain.
Read it 4 Strategies and Tools for Enhancing the Quality of Your Data
The success or failure of your marketing endeavors hinges on just one variable, the quality—or lack thereof—of your data.
Read it Sureshot’s 6-Step Guide to Performing a Marketing Data Quality Audit
The benefits of conducting a marketing data quality audit are manifold, from optimizing your marketing strategies and identifying gaps in your data processes (tools, integrations, shareability, etc.), to ensuring the accuracy and reliability of your data, which has a high impact on campaign performance, sales won, etc.
Read it A Comprehensive Guide to Measuring Your Marketing Data Quality
Superior data quality is the secret weapon of every marketing program that ever boasted an enviable performance record of slaying competitors.
Read it The 6 Hidden Costs of Poor Data Quality Plaguing B2B Businesses
Despite the “instant gratification” that technology has trained us to expect in all aspects of our work lives, being competitive requires thought, strategy, creativity and a rather sizable and significant investment of time, energy and budget. In fact, Insider Intelligence predicted that U.S. B2B ad spend would reach $35 billion in 2023.
Read it 4 Ways High-Quality B2B Data Empowers You to Ace Marketing Goals
According to Dun & Bradstreet, 57 percent of businesses have experienced the negative consequences of inaccurate or incomplete data—also known as poor data quality.
Read it How to Unlock the Full Potential of Your Martech Investments
To counter martech overspending and inefficiencies, it’s essential to take a strategic approach to your martech investments.
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