Marketing Operations
How to Unlock the Full Potential of Your Martech Investments
To counter martech overspending and inefficiencies, it’s essential to take a strategic approach to your martech investments.
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10 Best Martech Tools for Growth in 2023
From greater engagement rates and higher quality data, to more leads generated, increased campaign performance, and more, here are our recommendations for the best martech tools for growth in 2023.
Read it Applying Insights From an Example of Personalization at Scale
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it Sureshot’s 4-Step Guide to Cross Platform Journey Mapping
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it 7 Super Steps for Building a Better Channel Activation Plan
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it 4 Steps to a Personalized and Data-Driven B2B Customer Experience
Using data to turn browsers into buyers through more personalized experiences is at the top of every marketer’s to-do list. It’s also at the top of your customers’ subconscious like-it list. We’ve all seen the statistic that 80 percent of customers are more likely to make a purchase when brands offer personalized experiences. The reason…
Read it How to Create Coordinated Campaigns With Marketing Synchrony: Part Two
A Sureshot and Inverta Webinar Conversation What Is Marketing Synchrony? Marketing Synchrony is built around the idea that marketing is more impactful when it is coordinated to achieve a shared outcome. However, many marketing departments have trouble pursuing marketing synchrony. A few reasons for this include engaging in activities that are not connected to the…
Read it How to Create Coordinated Campaigns With Marketing Synchrony: Part One
A Sureshot and Inverta Webinar Conversation Meet Your Marketing Synchrony Panel David York – Founder and CEO of Sureshot, a technology company that relies on software integrations and services to achieve marketing synchrony and run coordinated, cross-channel, data-driven campaigns using the tools in their martech stack. Kathy Macchi – Vice President of Consulting at Inverta,…
Read it Creating a Synchronized CX Using Technology
A Sureshot and Inverta Series Part Two: Synchronized Marketing Technology In Part One of Creating a Synchronized Customer Experience (CX), we covered the first step in building a better CX: implementing synchrony into your project planning and management process. More importantly, we equipped you with actionable steps for adding synchrony to all five stages of…
Read it Creating a Synchronized Customer Experience
A Sureshot and Inverta Series Part One: Synchronized Project Management Best-selling author and marketing guru, Roy Hollister Williams, once famously quipped, “The first step in exceeding your customer’s expectations is to know those expectations.” What do B2B customers expect these days? According to AdWeek’s Digital Customer expert, Abe Awasthi, “Business customers are heavily influenced by…
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