Marketing Operations
RCS Compliance: What Marketers Need to Know About Rules, Consent, and Delivery
For the B2B marketer, understanding these rules is the only way to protect sender reputation and ensure high delivery rates.
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Why Is My Twilio Bill So High? (The Hidden Cost of a Single Character)
However, modern marketers love emojis, fancy formatting, and special symbols. The moment you introduce a character that isn’t in that 1980s alphabet—like a bullet point (•), a curled “smart quote” (”), or a taco emoji (🌮)—the entire message system changes gears.
Read it How 10DLC, US A2P Rules, and The Campaign Registry Shape B2B Communications
If you send B2B texts in the US and you haven’t updated your strategy, you’re already behind.
Read it The RCS Business Messaging Solution We’re Building for Eloqua
Rich Communication Services (RCS) has quickly become one of the most exciting developments in business messaging, especially for enterprise teams looking to modernize customer engagement. As we’ve been building our own RCS business messaging solution for Eloqua users, we wanted to share what we’ve learned, and why this channel is becoming so important for B2B…
Read it Sureshot at Oracle AI World: Key Takeaways and Opportunities for the Future
empower marketing operations through smarter data, seamless integrations, and advanced automation.
Read it Improve the Personalization of Your Marketing Campaigns – A Webinar Synopsis
Personalization is effective in producing results in marketing. Research has shown that personalization:
Reduces acquisition costs by as much as 50 percent
Increases market spend efficiency by 10 to 30 percent
Increases sales by an average of 56 percent
7 Super Steps for Building a Better Channel Activation Plan
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it A Guide to CRM Marketing Campaigns
Customer response management (CRM) platforms are beneficial for businesses, and for many reasons. For example, CRMs can increase business revenue by 41% per salesperson. But CRMs offer more benefits than just increasing revenue and expediting the sales process. CRM marketing campaigns can result in better initiatives to attract customers. CRMs can gather essential information from…
Read it What Is Multi-Segment Marketing and Why Should You Add It to Your Mix?
Multi-Segment Marketing Defined Before we get to multi-segment marketing, let’s first define market segmentation. The Street says, “Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior and various characteristics.” Harvard Business Review says it this way: “Segmenting, at its most basic, is the separation of a…
Read it TAM SAM SOM: What Every Marketer Needs to Know
What Exactly Is TAM SAM SOM in Marketing? Marketers understand that before they can launch any campaign, they have to know who their audience is, the demand for their product or service, and their opportunity to meet that demand. In essence, that is TAM SAM SOM. But let’s break that down a bit. TAM TAM…
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