The great Zig Ziglar once said, “Gratitude is the healthiest of all human emotions. The more you express gratitude for what you have, the more likely you will have even more to express gratitude for.” Apparently science backs his perspective because a recent survey found that 49 percent of customers cited their reason for taking…

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According to Forbes, companies that provide a “superior customer experience bring in 5.7 times more revenue than competitors that lag in customer experience.” Now, who doesn’t want to bring in five times the revenue they did last year? Oh yeah, laggards. Thank heavens you’re not one of those slovenly ne’er-do-wells. You’re so committed to upgrading…

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Did you know that only 7 percent of marketers think their content is exceptional?! This means that if you asked 100 marketers what they think about their content only seven people would tell you that their content is worth looking at. Now that’s crazy, especially in a field where just about everyone has some form…

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DALLAS, TX, October 26, 2020 — Sureshot, a B2B marketing technology company, released a new version of its marketing insights dashboard, Command, that allows marketers to see and track their Total Addressable Market (TAM). In addition to measuring market potential and penetration, Command boosts campaign results by pinpointing and resolving data gaps. The latest iteration…

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Multi-Segment Marketing Defined Before we get to multi-segment marketing, let’s first define market segmentation. The Street says, “Market segmentation is the process of dividing prospective consumers into different groups depending on factors like demographics, behavior and various characteristics.” Harvard Business Review says it this way: “Segmenting, at its most basic, is the separation of a…

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In Part One of 5 B2B Customer Trends to Plan for In 2021, we covered the rising demand for a better customer experience (CX) across all digital channels. While some of digital’s growing importance came about as a result of Covid 19 quarantining, much can also be attributed to the organic growth of mobile device…

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Making predictions after a year like 2020 may seem mildly crazy, but here at Sureshot we’re big believers in data’s ability to help us make better decisions – even in the midst of utter chaos. With that being said, we’ve taken a look at some of the latest stats released from the 2020 CMO Survey,…

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According to the B2B data experts at ZoomInfo, only 30 percent of marketers are highly confident in their ability to deliver an omni-channel marketing strategy. What’s more, only 14 percent of organizations say they are currently running coordinated marketing campaigns across all channels. Whether you label your approach to marketing across a variety of channels…

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What Exactly Is TAM SAM SOM in Marketing? Marketers understand that before they can launch any campaign, they have to know who their audience is, the demand for their product or service, and their opportunity to meet that demand. In essence, that is TAM SAM SOM. But let’s break that down a bit. TAM  TAM…

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