Calculators

28 May Marketing Data Quality Video Series

Posted at 11:23h in ABM, Assessments, Calculators, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Ebooks, Event Marketing, Insights, Marketing Automation, Marketing Operations, Martech, Resources, Social Media, The Conversation, Videos by David York

Episode 1: Marketability Episode 1: Marketability There are six primary metrics for measuring data quality and you can check out all six now when you watch our webinar, Marketing Data Answers On...

24 Jun 6 Customer Experience KPIs Smart Marketers Monitor

Posted at 10:10h in Assessments, Calculators, CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

27 May 7 Steps to Leveraging Data to Measure Success – Part Two

Posted at 10:00h in Assessments, Calculators, CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

In Part Two, we conclude our series, 7 Steps to Leveraging Data to Measure Success, with the final four steps you can take to ensure your data and methodologies are...

20 May 7 Steps to Leveraging Data to Measure Success – Part One

Posted at 10:00h in Assessments, Calculators, CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

One of the most critical elements of cultivating a marketing operations department that is strategically aligned for success is an ongoing commitment to track the performance of campaigns, people, processes...

Calculators

24 Jun 6 Customer Experience KPIs Smart Marketers Monitor

27 May 7 Steps to Leveraging Data to Measure Success – Part Two

20 May 7 Steps to Leveraging Data to Measure Success – Part One

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