Data Management
Why Is My Twilio Bill So High? (The Hidden Cost of a Single Character)
However, modern marketers love emojis, fancy formatting, and special symbols. The moment you introduce a character that isn’t in that 1980s alphabet—like a bullet point (•), a curled “smart quote” (”), or a taco emoji (🌮)—the entire message system changes gears.
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Eloqua Segmentation Best Practices: How to Build Stronger Audiences
Mastering Eloqua segmentation best practices is the difference between a “spray and pray” approach and a high-converting, personalized engine.
Read it The Role of Data Science and Marketing Analytics to Fuel Killer Campaigns
Data science and marketing analytics have changed marketing forever. Learn how and why you should leverage the technology to improve marketing outcomes.
Read it A Guide to Calculating Your Total Addressable Market
A recent Barron’s article declared the acronym TAM, which stands for Total Addressable Market, the new buzzword of the business realm. Editor, Jack Hough said, “Over the past decade, the compound annual growth rate of earnings calls with one or more mentions of TAM is 17%. That compares with a 14% annual return for the S&P 1500 over the same period. That’s right: TAM is beating the market.”
Read it 6 Steps to a Stellar B2B Segmentation Strategy: Part Two
There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick and simple to do. However, others, such as customer needs and customer behaviors, require more time and effort, but their ability to produce meaningful results makes them worthwhile endeavors.
Read it 6 Steps to a Stellar B2B Segmentation Strategy: Part One
Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them on a remarkably personal level.
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