Data Management
9 Steps to Closing the Gaps in Your Data Strategy and Optimizing Customer Journeys
Leveraging the data that is captured and shared across your many platforms and systems requires a full-blown data strategy that is as smooth and bump-free as the airbrushed after pictures in an acne commercial.
Read it
How to Unlock the Full Potential of Your Martech Investments
To counter martech overspending and inefficiencies, it’s essential to take a strategic approach to your martech investments.
Read it 7 Key Components of High-Quality Data
The quality of your data impacts absolutely everything—from the effectiveness of the decisions your leadership team makes and the performance of your marketing campaigns, to the experience your customers have and the number of qualified leads generated, to the size and speed of deals closed, and profits won or lost.
Read it 5 Key Advantages of Data Enrichment You Need Now
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it Marketer’s Guide to 7 Best Practices for Enhanced Data Cleansing
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it Top 5 Data Do’s for a Happier Holiday Season
The holiday season is fast approaching, which means marketers at companies of all shapes and sizes are in the throes of planning an array of events and promotions designed to ensure 2022 sales goals are met or, fingers crossed, exceeded. To ensure your marketing data strategy brings you all the revenue your heart longs to…
Read it Data Science: Marketing Use Cases You Can Use Now
How Data Science Has Changed Marketing As soon as consumers began engaging with digital media, marketing tactics and strategies changed. Or was it the other way around? What we do know for certain is that consumers are highly complex, generate a ton of valuable data, and want more personalized content. It is up to marketers…
Read it The Role of Data Science and Marketing Analytics to Fuel Killer Campaigns
Data science and marketing analytics have changed marketing forever. Learn how and why you should leverage the technology to improve marketing outcomes.
Read it The Value of a Data-driven Marketing Strategy
Implementing a data-driven marketing strategy may seem daunting, but with the right tools to integrate your martech stack and operationalize the data, your data becomes power.
Read it 6 Metrics for Measuring Data Quality
Data quality is a good indicator of how successful a marketing campaign will be. Learn the 6 key metrics for measuring data quality and how to make the process much easier.
Read it