Data Management

09 Jun

Posted at 17:41h in Data Management by

[vc_row css_animation="" row_type="row" use_row_as_full_screen_section="no" type="grid" angled_section="no" text_align="left" background_image_as_pattern="without_pattern"][vc_column][vc_column_text] Every marketing campaign begins and ends with data. Unfortunately, not all data is created equally. You have to have quality data to drive...

28 May

Posted at 11:23h in ABM, Assessments, Calculators, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Ebooks, Event Marketing, Insights, Marketing Automation, Marketing Operations, Martech, Resources, Social Media, The Conversation, Videos by

Episode 1: Marketability Episode 1: Marketability There are six primary metrics for measuring data quality and you can check out all six now when you watch our webinar, Marketing Data Answers On...

17 Apr

Posted at 17:12h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

Dun & Bradstreet recently published an array of insightful statistics from their annual Data-Driven Marketing & Advertising study. Included in their comprehensive report is a list of the eight biggest...

24 Mar

Posted at 03:39h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

In Part One of our blog: 8 Data-Driven Obstacles B2B’s Should Sidestep, we took an in-depth look at three obstacles that data-driven marketers need to avoid in 2020. More importantly,...

17 Mar

Posted at 01:54h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

Creating marketing campaigns that not only target the right customers and prospects, but generate an increasing number of sales requires marketing data that is thoroughly prepped and ready to roll...

10 Mar

Posted at 12:56h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

In Part One of our blog: 9 Big Benefits You Should Be Reaping From Your Marketing Segments, we covered five major competitive advantages that your marketing segments can provide for...

03 Mar

Posted at 03:59h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

Sit through any ABM presentation and eventually you’ll be told about the critical role your marketing segments play in a successful ABM program. Make no mistake, it is essential that...

28 Jan

Posted at 18:41h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

A recent Barron’s article declared the acronym TAM, which stands for Total Addressable Market, the new buzzword of the business realm. Editor, Jack Hough said, “Over the past decade, the...

24 Oct

Posted at 18:37h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

Martech has come a long way in the last eight years. When author and martech expert, Scott Brinker first began chronicling its growth in 2011, there were 150 marketing technology...

17 Sep

Posted at 05:05h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by

Sureshot attended the first annual B2B Sales and Marketing Exchange (B2BSMX) in Boston this past August, along with over a thousand other B2B marketing professionals from all over the nation....

03 Sep

Posted at 14:54h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by

Data blindness is not an effective marketing strategy. Yet, most marketers have little to no ability to know whether or not the information in their database is high-quality or highly...

13 Aug

Posted at 17:21h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by

There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick...

13 Aug

Posted at 17:08h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by

Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them...