Data Management

13 Aug 6 Steps to a Stellar B2B Segmentation Strategy: Part Two

Posted at 17:21h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick...

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13 Aug 6 Steps to a Stellar B2B Segmentation Strategy: Part One

Posted at 17:08h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Insights, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them...

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22 Jul 3 Steps to Becoming an ABM Rock Star – Part Two

Posted at 10:10h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

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15 Jul 3 Steps to Becoming an ABM Rock Star

Posted at 10:10h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

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08 Jul Engaging the Modern B2B Customer – Part Two

Posted at 10:10h in CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

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24 Jun 6 Customer Experience KPIs Smart Marketers Monitor

Posted at 10:10h in Assessments, Calculators, CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

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17 Jun 7 Steps to a Better Customer Experience

Posted at 10:10h in ABM, Assessments, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

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10 Jun 7 Steps to Becoming a Data-Driven Marketer

Posted at 10:10h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

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03 Jun The Pivotal Role of Integration in Digital Transformation

Posted at 10:10h in ABM, Assessments, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

Integration is a theme that not only marks the need for tech tools to work together, but also for previously siloed departments to join forces. In a data-driven world, where...

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27 May 7 Steps to Leveraging Data to Measure Success – Part Two

Posted at 10:00h in Assessments, Calculators, CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

In Part Two, we conclude our series, 7 Steps to Leveraging Data to Measure Success, with the final four steps you can take to ensure your data and methodologies are...

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20 May 7 Steps to Leveraging Data to Measure Success – Part One

Posted at 10:00h in Assessments, Calculators, CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

One of the most critical elements of cultivating a marketing operations department that is strategically aligned for success is an ongoing commitment to track the performance of campaigns, people, processes...

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13 May The Ultimate Martech Checklist for Optimizing Your Marketing Technology Stack

Posted at 10:00h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

At last official count, Scott Brinker, CEO of ChiefMartec.com shared that there were over 7,040 types of martech on the market, and the average enterprise uses over 1,000 cloud services...

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07 May 3 Marketing Strategies That Deliver – Part Three – Content Marketing

Posted at 10:00h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Consistently producing high-quality content marketing requires access to actionable data. After all, when you are armed with insights you are better positioned to provide customers and prospects with content pieces...

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29 Apr 3 Marketing Strategies That Deliver – Part Two – Data-Driven Marketing

Posted at 10:00h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Implementing a data-driven marketing strategy is a pursuit with endless benefits. Most marketers who are harnessing the power of their data have connected all of the data sources across their...

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22 Apr 3 Marketing Strategies That Deliver – Part One – ABM

Posted at 10:00h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Account Based Marketing (ABM) is arguably the most-hyped marketing strategy, but it’s not without reason. Advances in martech have made sending hyper-personalized marketing pieces to a curated collection of ideal...

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11 Mar 5 Issues Threatening Your ABM Success — Part Two

Posted at 16:30h in ABM, CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, The Conversation by Sara Moseley

Successful ABM requires marketers to manage a variety of variables with the speed, flexibility and precision coordination of an Olympic gymnast. In addition to accurately leveraging high-quality data in order...

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05 Mar 5 Issues Threatening Your ABM Success — Part One

Posted at 15:11h in ABM, CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, The Conversation by Sara Moseley

Every B2B marketer knows account-based marketing (ABM) is a smart strategy for acquiring and keeping customers. By identifying and focusing efforts on the most qualified prospects, both marketing and sales...

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19 Feb 5 Ways to Amp Your Data-Driven Marketing Campaigns

Posted at 05:59h in CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, The Conversation by Sara Moseley

Most marketing goals are tied to a company’s overall business objectives and include annual expectations such as increase sales, expand to new markets, and reduce churn. All of these goals...

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12 Feb 6 Steps to Add Account Based Marketing to Your 2019 Marketing Strategy

Posted at 10:30h in CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Researchers maintain the reason ABM is critical to everyone’s plan of attack is because it delivers big on three critical marketing KPIs: reputation, relationships and revenue. Obviously, ABM is a...

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07 Jan 7 Steps to Gleaning More Actionable Insights From Your Data

Posted at 19:13h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

According to research, nearly half of all marketing leaders maintain that data analytics is one of the top three capabilities essential to the success of their organization....

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