“The Conversation” Blog

Data Science: Marketing Use Cases You Can Use Now

How Data Science Has Changed Marketing  As soon as consumers began engaging with digital media, marketing tactics and strategies changed. Or was it the other way around? What we do know for certain is that consumers are highly complex, generate a ton of valuable data, and want more personalized content. It is up to marketers…

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6 Metrics for Measuring Data Quality

Data quality is a good indicator of how successful a marketing campaign will be. Learn the 6 key metrics for measuring data quality and how to make the process much easier.

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Marketing Data Quality Video Series

Episode 1: Marketability Episode 1: Marketability There are six primary metrics for measuring data quality and you can check out all six now when you watch our webinar, Marketing Data Answers On Demand. In today’s marketing minute, we are covering your reach or marketability  In short, your marketability is measured by whether or not you…

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8 Data-Driven Obstacles B2B’s Should Sidestep — Part One

Dun & Bradstreet recently published an array of insightful statistics from their annual Data-Driven Marketing & Advertising study. Included in their comprehensive report is a list of the eight biggest obstacles B2B marketers are facing in 2020 as they attempt to execute their data-driven marketing strategies. In this blog, we’ll share our thoughts on each obstacle, as well as some best practices you can implement now in order to make sure nothing stands in the way of your data-driven marketing efforts.

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The Future of Marketing Is Here: Automating Data-Driven Campaigns

As a marketer, your life revolves around data, yet a common challenge for marketers is visibility into the many corporate databases that hold prized data just waiting to be used. How much effort do you spend manually locating data you can trust to drive your campaign decisions?

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8 Data-Driven Obstacles B2Bs Should Sidestep – Part Two

In Part One of our blog: 8 Data-Driven Obstacles B2B’s Should Sidestep, we took an in-depth look at
three obstacles that data-driven marketers need to avoid in 2020. More importantly, we shared four easy to implement ways to overcome these obstacles. In Part Two, we continue our journey with the final five obstacles you should sidestep on the road to bigger and better data-driven strategies and marketing campaign successes.

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3 Step Data-Prep for Marketing Campaign Success

Creating marketing campaigns that not only target the right customers and prospects, but generate an increasing number of sales requires marketing data that is thoroughly prepped and ready to roll at a moment’s notice. In the immortal words of Whitney M. Young, Jr., “It is better to be prepared for an opportunity and not have one, than to have an opportunity and not be prepared.” In today’s blog, we’ll equip you with three simple steps you can take to get (and keep) your data prepped and campaign-ready!

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