“The Conversation” Blog

7 Key Components of High-Quality Data

The quality of your data impacts absolutely everything—from the effectiveness of the decisions your leadership team makes and the performance of your marketing campaigns, to the experience your customers have and the number of qualified leads generated, to the size and speed of deals closed, and profits won or lost.

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Top 5 Data Do’s for a Happier Holiday Season

The holiday season is fast approaching, which means marketers at companies of all shapes and sizes are in the throes of planning an array of events and promotions designed to ensure 2022 sales goals are met or, fingers crossed, exceeded. To ensure your marketing data strategy brings you all the revenue your heart longs to…

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Data Science: Marketing Use Cases You Can Use Now

How Data Science Has Changed Marketing  As soon as consumers began engaging with digital media, marketing tactics and strategies changed. Or was it the other way around? What we do know for certain is that consumers are highly complex, generate a ton of valuable data, and want more personalized content. It is up to marketers…

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6 Metrics for Measuring Data Quality

Data quality is a good indicator of how successful a marketing campaign will be. Learn the 6 key metrics for measuring data quality and how to make the process much easier.

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