Data Management

17 Jun 7 Steps to a Better Customer Experience

Posted at 10:10h in ABM, Assessments, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

10 Jun 7 Steps to Becoming a Data-Driven Marketer

Posted at 10:10h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order...

03 Jun The Pivotal Role of Integration in Digital Transformation

Integration is a theme that not only marks the need for tech tools to work together, but also for previously siloed departments to join forces. In a data-driven world, where...

27 May 7 Steps to Leveraging Data to Measure Success – Part Two

Posted at 10:00h in Assessments, Calculators, CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

In Part Two, we conclude our series, 7 Steps to Leveraging Data to Measure Success, with the final four steps you can take to ensure your data and methodologies are...

20 May 7 Steps to Leveraging Data to Measure Success – Part One

Posted at 10:00h in Assessments, Calculators, CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, Resources, The Conversation by Sara Moseley

One of the most critical elements of cultivating a marketing operations department that is strategically aligned for success is an ongoing commitment to track the performance of campaigns, people, processes...

13 May The Ultimate Martech Checklist for Optimizing Your Marketing Technology Stack

Posted at 10:00h in ABM, CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

At last official count, Scott Brinker, CEO of ChiefMartec.com shared that there were over 7,040 types of martech on the market, and the average enterprise uses over 1,000 cloud services...

07 May 3 Marketing Strategies That Deliver – Part Three – Content Marketing

Consistently producing high-quality content marketing requires access to actionable data. After all, when you are armed with insights you are better positioned to provide customers and prospects with content pieces...

29 Apr 3 Marketing Strategies That Deliver – Part Two – Data-Driven Marketing

Implementing a data-driven marketing strategy is a pursuit with endless benefits. Most marketers who are harnessing the power of their data have connected all of the data sources across their...

22 Apr 3 Marketing Strategies That Deliver – Part One – ABM

Account Based Marketing (ABM) is arguably the most-hyped marketing strategy, but it’s not without reason. Advances in martech have made sending hyper-personalized marketing pieces to a curated collection of ideal...

11 Mar 5 Issues Threatening Your ABM Success — Part Two

Posted at 16:30h in ABM, CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, The Conversation by Sara Moseley

Successful ABM requires marketers to manage a variety of variables with the speed, flexibility and precision coordination of an Olympic gymnast. In addition to accurately leveraging high-quality data in order...

05 Mar 5 Issues Threatening Your ABM Success — Part One

Posted at 15:11h in ABM, CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, The Conversation by Sara Moseley

Every B2B marketer knows account-based marketing (ABM) is a smart strategy for acquiring and keeping customers. By identifying and focusing efforts on the most qualified prospects, both marketing and sales...

19 Feb 5 Ways to Amp Your Data-Driven Marketing Campaigns

Posted at 05:59h in CMOs, Data Enrichment, Data Management, Marketing Operations, Martech, The Conversation by Sara Moseley

Most marketing goals are tied to a company’s overall business objectives and include annual expectations such as increase sales, expand to new markets, and reduce churn. All of these goals...

12 Feb 6 Steps to Add Account Based Marketing to Your 2019 Marketing Strategy

Posted at 10:30h in CMOs, Content Automation, Cross Channel Marketing, Customer Engagement, Customer Experience, Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by Sara Moseley

Researchers maintain the reason ABM is critical to everyone’s plan of attack is because it delivers big on three critical marketing KPIs: reputation, relationships and revenue. Obviously, ABM is a...

07 Jan 7 Steps to Gleaning More Actionable Insights From Your Data

Posted at 19:13h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

According to research, nearly half of all marketing leaders maintain that data analytics is one of the top three capabilities essential to the success of their organization....

03 Jan 4 Data Management Mistakes to Avoid in 2019

Posted at 21:18h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

No other single variable has more impact on the success of all decisions and marketing campaigns than the quality of your data. After all, you can’t deliver the right message...

04 Dec 3 Reasons Better Quality Data Should Be on Your Holiday Wish List

Posted at 18:28h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

Leveraging good data isn’t just about keeping clean and up-to-date customer and prospect lists. Don’t get us wrong, clean data is incredibly important to your company’s ability to reach the...

26 Nov 4 Ways to Determine Whether Your Data Quality Measures Up

Posted at 15:57h in Data Enrichment, Data Management, Marketing Automation, Marketing Operations, Martech, The Conversation by David York

Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect...

15 Oct 5 Steps to Motivating Your Marketing Team to Take Data-Driven Actions

Posted at 16:23h in CMOs, Data Management, Marketing Operations, Martech, The Conversation by David York

A study conducted by MIT found that companies that take actions based on data increase their profits by six percent and have productivity levels that are four percent higher than...

05 Sep How Much Do You Know About Your Marketing Data?

Posted at 18:29h in Assessments, Data Enrichment, Data Management, Marketing Automation, Martech, The Conversation by David York

Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable....

27 Aug 4 Ways Connected Marketing Tech Enhances Your Customer’s Experience

Posted at 10:22h in Content Automation, Cross Channel Marketing, Data Management, Marketing Automation, Martech, The Conversation by David York

We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech....