“The Conversation” Blog

9 Big Benefits You Should Be Reaping From Your Marketing Segments — Part Two

In Part One of our blog: 9 Big Benefits You Should Be Reaping From Your Marketing Segments, we covered five major competitive advantages that your marketing segments can provide for you — beyond setting you up for ABM success. In Part Two, we conclude our journey with the final four benefits a smart B2B segmentation strategy offers.

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9 Big Benefits You Should Be Reaping From Your Marketing Segments — Part One

Sit through any ABM presentation and eventually you’ll be told about the critical role your marketing segments play in a successful ABM program. Make no mistake, it is essential that you segment your customers with insight and precision, while in pursuit of a killer ABM program; however, proper market segmentation offers a host of lesser touted, but by no means less important, benefits. Below we have gathered nine of the benefits you should be reaping from your current market segmentation strategy.

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Sureshot’s Customer Data Platform Primer

A CDP is a type of software that equips you with a clean and connected customer database — enterprise-wide. It accomplishes this by integrating seamlessly with all tools, apps and systems throughout your organization that house data, whether on or offline. As it pulls data from all of these sources, it cleans, completes and standardizes that data, and shares the improved data back to each source. This continual process ensures that everyone in the company has real-time access to a single customer profile comprised of clean and complete information.

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A Guide to Calculating Your Total Addressable Market

A recent Barron’s article declared the acronym TAM, which stands for Total Addressable Market, the new buzzword of the business realm. Editor, Jack Hough said, “Over the past decade, the compound annual growth rate of earnings calls with one or more mentions of TAM is 17%. That compares with a 14% annual return for the S&P 1500 over the same period. That’s right: TAM is beating the market.”

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Let’s Talk Turkey: 7 Savory Data Stats to Chew On

Ah, the holidays, a time to gather with the ones we love and have deep conversations about the things that really matter. Naturally, we’re referring to all the end of the year meetings with your team to discuss data-driven marketing results. In the spirit of Thanksgiving, we’ve gathered together a few of the latest stats on data that you can use as conversation-starters once everyone is seated at the table.

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5 Steps to Overcoming Data Complexity Issues

A recent study found that one third of marketers cite data complexity as the biggest challenge they face – bigger than creating an engaging customer journey or demonstrating the ROI of marketing’s efforts. Data and its rabbit-like ability to multiply has become the elephant inside a room that’s walls are closing in. The good news is you can stop the walls from closing in — even as your data continues to replicate. Below, we’ve created a proven path for eliminating problems produced by data complexity.

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Leveraging Martech to Increase Marketing’s Impact – An Abridged Ebook

Martech has come a long way in the last eight years. When author and martech expert, Scott Brinker first began chronicling its growth in 2011, there were 150 marketing technology options available. Today, there are over 7,040 martech tools for marketers to choose from that span six categories, including: advertising & promotion; content & experience; social & relationships; commerce & sales; data; and management.

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Sureshot’s Top 8 Quotes & Key Takeaways from B2BSMX

Sureshot attended the first annual B2B Sales and Marketing Exchange (B2BSMX) in Boston this past August, along with over a thousand other B2B marketing professionals from all over the nation. Featuring six keynote speakers and more than 50 breakout sessions, we hit the ground running ready to glean the latest insights on account based marketing (ABM), demand generation and sales enablement. Now that we’ve done the legwork, you can sit back, relax and read our favorite quotes and key takeaways.

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Top 10 Reasons Data Blindness Is Marketing’s Worst Malady

Data blindness is not an effective marketing strategy. Yet, most marketers have little to no ability to know whether or not the information in their database is high-quality or highly ineffective. When you have poor data visibility, bad things can happen without your knowledge or ability to respond.

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6 Steps to a Stellar B2B Segmentation Strategy: Part Two

There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick and simple to do. However, others, such as customer needs and customer behaviors, require more time and effort, but their ability to produce meaningful results makes them worthwhile endeavors.

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