RCS Business Messaging: What We’re Building for Eloqua
We’ve been deep in the weeds with RCS (rich communication services) for business lately, and we wanted to share what we’re working on.
RCS business messaging is still pretty new territory, especially for companies using enterprise marketing automation platforms like Eloqua. Most RCS business messaging solutions are built for massive enterprise teams with long implementation timelines. We’re building a way to quickly, easily, and nimbly use RCS for business within your existing Eloqua workflows.
What is RCS Business Messaging?
Think of it as the next evolution of SMS. RCS lets businesses send rich messages to customers’ native messaging apps. Think verified sender badges, interactive buttons, image carousels, and real-time delivery confirmation. It’s what iMessage and WhatsApp have been doing, but now available as a standard business messaging channel.
Why This Matters for Eloqua Users
If you’re running campaigns through Eloqua, you’re probably already using email and maybe SMS. RCS business messaging opens up a new channel that combines the reach of SMS with the engagement of rich media. Now we’re figuring out how to make it work seamlessly with your existing Eloqua data and workflows.
Watch the Mini Demo
We’re exploring how to integrate RCS for business into automated customer journeys, personalized campaigns, and cross-channel orchestration. It’s early days, but we’re sharing what we’re learning along the way.
Questions about RCS Business Messaging or how it might work with your Eloqua setup? Get in touch!