How Much Do You Know About Your Marketing Data?

Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable. Ironically, they’d increase their odds of making a right decision if they flipped a quarter instead. What’s even scarier is that most of these marketers can’t tell you where the bad data is in their system due to poor visibility, which is the equivalent of flipping a quarter blindfolded. Now before you think you’re in the clear because you have a MAP and CRM in place, keep in mind that the 60-percenters do, too. Find out which side of the coin your company falls on, take our super short six-question data quality and visibility assessment.