Insights
6 Creative Direct Mail Examples That Work
Direct mail should be part of any successful marketing campaign. Get inspired with these direct mail examples that will help you stand out.
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How to Create a Customer Journey Map: Advice From the Pros
A customer journey map gives you insight into the customer experience. How do you make one? Click here and know how to create a customer journey map.
Read it 10 Examples of SMS Advertising and Marketing Campaigns
Creating an effective SMS advertising and marketing campaign isn’t as easy as it looks. Here are 10 great examples and why you need the best software.
Read it 6 Steps to a Stellar B2B Segmentation Strategy: Part Two
There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick and simple to do. However, others, such as customer needs and customer behaviors, require more time and effort, but their ability to produce meaningful results makes them worthwhile endeavors.
Read it 6 Steps to a Stellar B2B Segmentation Strategy: Part One
Essentially the people in your customer segments are together because they have some common characteristics, and these characteristics should enable you to craft distinctive marketing messages that resonate with them on a remarkably personal level.
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