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8 Marketing Channels That Make a Major Impact On Business

6.8 people are involved in the average high-tech B2B buying decision.

But, it’s no secret that B2B consumers are getting harder to convert. Converting one person is hard, let alone converting seven people in the same room.

Cross channel marketing helps inform and convert buyers anywhere in the buyer’s cycle. Plus, you can develop a long-lasting impact using different marketing channels.

Each channel has a distinct purpose. But, creating a seamless experience across platforms is what makes them come back again and again. Keep reading to learn more about the best B2B marketing channels going into Q1 of 2020.

1. SEO and Content Marketing

90% of the best B2B content marketers focus on their audience’s needs. They understand that providing value is more beneficial than slimy sales tactics. Blogging is a great way to give away information to your audience even if they haven’t entered the funnel.

Plus, every article is a new chance to rank well on search engines.

Linear sales funnels no longer exist. This forces businesses to adopt a value-based approach to marketing. Proper SEO means meeting your audience where they are with valuable information.

It’s no wonder 91% of B2B marketers use content and SEO in their marketing strategies. You can’t afford to miss out.

2. Email Marketing

People consider their email addresses sacred.

It’s harder than ever to get people on your list. But, when you do, they’ve given you permission to send them personalized messages. Not only that, but they expect to hear from you.

Taking things further, for every $1 you spend, you can expect $38 in return. So, your visitors told you they’d love to hear from you again. And, you get a 380% ROI.

The best marketing channels keep you in business and delight your audience.

3. Social Media

Transparency plays a massive role in how B2B consumers do business. And, social media is a great platform for showcasing business transparency.

58% of B2B consumers turn to social media to find vendors. So, if you haven’t developed a strategic social media plan, now’s the time to start.

Consumers want human connections.

Effective social media strategies take advantage of that. They put the human side of their business front and center. Give your audience a comfortable place to hang out and show them they belong.

Encourage them to engage with you and respond when they do.

4. Your Company’s Website

Your website should be one of the best salesmen for your business. Think about how consumers behave. They’re probably going to search for businesses like yours.

75% of consumers judge a business’s credibility by the design of their website. So, having a poor quality website is discouraging visitors from trusting your business. Odds are, they won’t be coming back.

So, make sure your company’s website:

  • Communicates your USP and amplifies your message
  • Reflects other marketing channels and your brand voice
  • Makes it easy to get in touch with your sales team
  • Loads quickly
  • Is easy to navigate
  • Gives helpful information

5. Podcasting

Only 17% of B2B marketers use podcasting in their strategy. Yet, 80% of listeners report listening to an entire podcast episode before moving on.

Listeners engage and actively listen to what you’re saying. And, since most B2B businesses aren’t podcasting, the competition is slim. Stay ahead of the trend and add podcasting to your strategy.

Pro-tip: Turn blog articles into podcast episodes to cut the amount of content your team has to create. Some people prefer listening rather than reading. So, you’re knocking out two birds with one stone.

6. Word-of-Mouth

There’s nothing better than your customers sharing their experiences. Think about the last time you had an exceptional experience at a restaurant. It was so good you had to tell someone about it, right?

The food, service, atmosphere, and selection exceeded your expectations. If you can create an “exceeds expectations” experience, people will want to talk about it. They want other people to feel how they felt.

Online reviews and affiliate programs are fantastic ways to encourage word-of-mouth advertising. Additionally, encourage recent customers to share their experiences online.

And, when they do share… make sure you listen.

7. PPC Advertising

Unlike SEO and content marketing, PPC advertising works right away. You don’t have to wait to get out of the Google sandbox. And, you can easily target the right people.

Searchers who click on PPC ads are 50% more likely to buy something than organic visitors. By developing a smart PPC plan and targetting the right keywords, you can:

  • Improve ROI
  • Generate more revenue
  • Get fast results you can measure
  • Increase brand awareness
  • Help people solve their problems

Most PPC campaigns focus on commercial intent keywords. But, PPC ads can increase visibility and allow you to lend a helping hand at any point in the sales funnel.

8. SMS Messaging

92% of Americans own a cell phone.

Text message marketing may seem obtrusive at first glance. But, it gives a level of personalization and friendship unprecedented by other marketing methods. And, many people prefer to receive notifications via text.

Consumers are more likely to open text messages than any other form of communication. The average response time for an SMS message is 90 seconds. So, it’s also an effective way to get feedback from your audience.

Plus, text messaging isn’t the only option. The average smartphone user gets approximately 46 push notifications a day. Push notifications are a growing trend across the marketing world.

Modern Marketing Requires Modern Marketing Channels

With modern marketing channels comes unprecedented technical challenges. In fact, the average company uses 22 different tools. That’s a lot to manage regardless of the size of your team.

But, Sureshot has the answer. Sureshot’s software helps solve the most critical technology challenges B2B marketers face in today’s marketing culture.

Book your free demo and learn how to get the most out of your marketing technology stack, today.

David York
david@sureshot.io

David York has spent the last 15 years at the forefront of the martech revolution, and is an expert on its past, present and future.