For an enterprise to thrive, it must have a few foundational things in place.
One of which is a stellar marketing strategy—one that is efficient, targeted, and effective. All too often, marketing departments are losing time on inefficient activities that result in skewed data.
In today’s culture of constant connectivity, most large enterprises have a martech stack of 22 or more programs designed to help them make the most of their client experience
There’s no getting around it—automation tools are vital to the success of any marketing campaign. These tools give you the ability to hyper-focus on measurable, achievable goals without the risk of having anything fall through the cracks.
So, how do you use these tools, get the information needed, yet remain within budget?
Choose the right tools.
Developing Your Martech Stack
Before you can implement your marketing strategy, you must first develop your martech stack.
Studies show that, on average, over 30 percent of current marketing budgets are allocated towards technology. With so much riding on the success of your campaigns, you must make sure that your martech stack is set up to provide you the most effective ROI.
Designing your martech stack begins by answering these simple questions.
What Are Your Needs?
Keep it simple.
This portion of your marketing plan can be a simple one-paragraph description of your ideal client. This portion is what will act as a guide when you are setting up your automation tools later.
Run an Audit
Over time, you can accumulate many technologies to your stack.
Some are extremely helpful, while the usage of others falls by the wayside. Annual martech stack audits are a great way to stay on top of changing technologies.
With so many options in martech stack solutions, there’s no one-size-fits-all approach. As your business and customers evolve, so should your martech stack.
Perform a Gap Analysis
Based on your service or product, what applications are needed?
It’s easy to get bogged down in technology that has all the bells and whistles. If an application has a long list of features that are unused versus ones that are accessed often, it might be time to cut them loose.
This is the best part of the process.
This is where you get to see all of your planning in action. Here is where you can see how each martech solution feeds into the next and how it all comes together to create data-driven results.
Now, let’s take a look at some fantastic automation tools that can help you get the most from your stack design.
7 Amazing Marketing Automation Tools
When it comes to automated marketing, there are a plethora of tools out there to help you get the most from any marketing campaign.
Yet, not every tool is meant for every business.
Here are seven fantastic marketing automation tools that will help you streamline your marketing efforts to help you focus on other aspects of your business.
One of the leading CRM software Hubspot is a one-stop-shop for all marketing needs.
Their all-inclusive software combines sales, marketing, and support software all from the same dashboard. You can take your marketing campaign through the entire pipeline from initial contact to after a sale follows up.
For those looking for simplicity, Ontraport is an easy-to-use program that sifts out all of the information that could be overwhelming.
With their easy-to-read insights, you can see exactly what your campaign has accomplished.
Incorporating email marketing, landing pages, e-commerce, and clear cut reporting this software is perfect for those who are just starting in business.
For businesses that are heavy into email marketing, you may want to listen up.
ActiveCampaign is known for its extremely high deliverability rates.
What good is an email campaign if no one reads it? Sure, email deliverability rates fluctuate, but ActiveCampaign is consistently at the top of the charts outperforming others in the same field.
If you don’t want your emails automatically flagged as spam, check out ActiveCampaign.
For those that have higher budgets and time to learn the technical aspects of your automation software, you should check out Pardot.
The functionality of their CRM program is quite impressive. With the ability to track every interaction on your website, you know what your clients want. From lead nurturing to lead scoring, Pardot is perfect for those with the financial means and human capital to invest.
A part of the Adobe family, Marketo is there to make sure your enterprise-level business is on top of its marketing goals.
Combined with Adobe analytics, this program is a beast when it comes to ensuring that you are aware of every interaction your customer makes with your company.
For those who are strictly e-commerce businesses, Drip is a great way to stay on top of your sales.
With the ability to personalize their sales and email marketing campaigns, you are sure to see a return when using their automation software.
Boasting an ability to “play well with others,” Drip’s multiple integrations make it perfect for those who utilize programs such as WooCommerce, Shopify, etc.
With martech stacks increasing, maintaining steady growth means finding solutions that help create efficient processes.
This is where Sureshot.io excels.
With the ability to connect your platforms, Sureshot.io helps large-scale enterprises connect all their martech for one seamless workflow. By removing the manual processes, your team is able to dig deeper and create more complex workflows that help increase your companies ROI.
With content automation, your team can increase personalization with data-driven campaigns. The information received helps companies stop wasting their budget on ineffective campaigns.
Consistency Is Vital for Marketing Success
The most important thing to remember with any marketing campaign is consistency.
Automation tools are great, but they are only as great as the effort you put into them.
For more information on our products or services, give us a call. We would love to help you get the most from your marketing technology.