Marketing Operations
5 Data-Driven Marketing Stats That Impact Your Business
Thanks to global marketing research think-tanks like Forrester, Econsultancy and others, there are some astounding findings on the power of data-driven marketing. These studies have been conducted at great length and cost in order to provide a clearer picture of the global future of marketing. However, there are underlying findings in these statistics that impact your business on a more direct and local level. Today, we’ll analyze what their findings reveal and how you can apply it to your marketing strategies.
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Channeling Success With SMS: A Webinar Synopsis
SMS is a truly effective means of communication and a proven channel for delivering marketing results. Moreover, it continues to grow each year as a preferred method of communication in the B2B world. Current research reveals that: 97% of American business people are within three feet of their mobile phones at all times and 80% of people use SMS for business purposes.
Read it 8 Data-Driven Obstacles B2B’s Should Sidestep — Part One
Dun & Bradstreet recently published an array of insightful statistics from their annual Data-Driven Marketing & Advertising study. Included in their comprehensive report is a list of the eight biggest obstacles B2B marketers are facing in 2020 as they attempt to execute their data-driven marketing strategies. In this blog, we’ll share our thoughts on each obstacle, as well as some best practices you can implement now in order to make sure nothing stands in the way of your data-driven marketing efforts.
Read it Marketing Data Answers On-Demand: A Webinar Synopsis
Want to watch our latest webinar? Click Marketing Data Answers on Demand to watch now, or read our brief recap below.
Read it 8 Data-Driven Obstacles B2Bs Should Sidestep – Part Two
In Part One of our blog: 8 Data-Driven Obstacles B2B’s Should Sidestep, we took an in-depth look at
three obstacles that data-driven marketers need to avoid in 2020. More importantly, we shared four easy to implement ways to overcome these obstacles. In Part Two, we continue our journey with the final five obstacles you should sidestep on the road to bigger and better data-driven strategies and marketing campaign successes.
3 Step Data-Prep for Marketing Campaign Success
Creating marketing campaigns that not only target the right customers and prospects, but generate an increasing number of sales requires marketing data that is thoroughly prepped and ready to roll at a moment’s notice. In the immortal words of Whitney M. Young, Jr., “It is better to be prepared for an opportunity and not have one, than to have an opportunity and not be prepared.” In today’s blog, we’ll equip you with three simple steps you can take to get (and keep) your data prepped and campaign-ready!
Read it Tegrita Talks to Sureshot About Sports Marketing Apps That Increase Engagement: A Webinar Synopsis
Sureshot software works with a variety of MAPs (Eloqua, Marketo, etc.) and CRMs (Salesforce, HubSpot, etc.) to help marketers automate data-driven campaigns across their stack. Sureshot’s solutions help you do this by:
Preparing your data – Because everything in marketing is data driven, you need to make sure that your data is clean and prepared for campaign action.
Activating your content – It’s not enough to collect data; you must be able to use it to your advantage. Dynamic personalization automates the process of pulling and sending custom content that speaks to your customer’s interests. It’s what makes super-personalized campaigns not only possible, but scalable.
9 Big Benefits You Should Be Reaping From Your Marketing Segments — Part Two
In Part One of our blog: 9 Big Benefits You Should Be Reaping From Your Marketing Segments, we covered five major competitive advantages that your marketing segments can provide for you — beyond setting you up for ABM success. In Part Two, we conclude our journey with the final four benefits a smart B2B segmentation strategy offers.
Read it 9 Big Benefits You Should Be Reaping From Your Marketing Segments — Part One
Sit through any ABM presentation and eventually you’ll be told about the critical role your marketing segments play in a successful ABM program. Make no mistake, it is essential that you segment your customers with insight and precision, while in pursuit of a killer ABM program; however, proper market segmentation offers a host of lesser touted, but by no means less important, benefits. Below we have gathered nine of the benefits you should be reaping from your current market segmentation strategy.
Read it Sureshot’s Customer Data Platform Primer
A CDP is a type of software that equips you with a clean and connected customer database — enterprise-wide. It accomplishes this by integrating seamlessly with all tools, apps and systems throughout your organization that house data, whether on or offline. As it pulls data from all of these sources, it cleans, completes and standardizes that data, and shares the improved data back to each source. This continual process ensures that everyone in the company has real-time access to a single customer profile comprised of clean and complete information.
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