Marketing Automation
4 Ways RSS Feeds Can Increase the Mileage of Your Content
4 Ways RSS Feeds Can Increase the Mileage of Your Content Using Real Simple Syndication (RSS) to repackage and recycle content is a great way to increase your audience reach and
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4 Tips for Building a Better B2B SMS Campaign
Using SMS to increase the ROI of your marketing efforts is always a good idea, especially when current data shows that: -43% of customers are more likely to complete a purchase when engaged by a cross-channel campaign featuring SMS -90% of SMS messages are read within 3 minutes of being received -64% of customers believe business should communicate via SMS more
Read it Is Your Mobile Marketing a Hit or a Miss?
Just when you thought your days of playing “Think Fast!” were over, mobile marketing throws more opportunities your way than you have time to think about. So how do you know which ones are winners and which are losers?
Read it Hosting a Great Event Isn’t Rocket Science…Or Is It?
You want to host a killer event…and not the kind where guests are dying to leave, but the kind where people walk away feeling inspired, talking about your event, and dare I say it — looking forward to the next time you host one.
Read it 3 SMS Tips for Marketing Automation
SMS is a great way to send short, direct and timely messages to customers. But before you fire-off a fast one to the list of contacts in your marketing automation system, check out our top three tips for using SMS like a boss.
Read it The Ultimate Match: Multi-Channel vs. Cross-Channel vs. Omni-Channel
Imagine you are on a gameshow. You are one question away from the million-dollar prize, when the host asks you, “Of the three channels of marketing: Multi, Cross and Omni, which two are alike?” Sweat forms on your brow as your mind races. You’ve heard all three of these terms bandied about by marketing movers and shakers as if interchangeable, and now the host is suggesting one is different?
Read it 5 Big Differences Between CRM and Marketing Automation Software
In our technology empowered world, it’s important to understand the differences between various types of software to ensure you are not only using them correctly, but getting the most from your investment.
Read it Visions from the Future of Marketing Automation: MMS
The Role of Cross-Channel Marketing – Today’s B2B customers are tech-savvy, phone-dependent and mobile. They have high expectations that include your business connecting with them via the channels of their choice, from email, social media, text messages and push notifications, to voicemail, direct mail, live calls, and more.
Read it Are You a Social Media Star?
According to Harvard, only 12 percent of companies are doing social media right, which means the other 88 percent are taking up wall space in Siberia at the social media dance. So how do you take your social media strategy from wallflower to most popular? You take steps, six to be exact.
Read it Visions from the Future of Marketing Automation: Intro
The Role of Cross-Channel Marketing – Today’s B2B customers are tech-savvy, phone-dependent and mobile. They have high expectations that include your business connecting with them via the channels of their choice, from email, social media, text messages and push notifications, to voicemail, direct mail, live calls, and more.
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