Marketing Automation
A Realistic Look at RCS Marketing in 2026
SMS isn’t dead, but it is fast becoming a fallback protocol for when data connectivity fails. RCS offers the rich experience customers expect from apps, combined with the unparalleled open rates of text messaging.
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RCS vs SMS: What’s the Real Difference for Business Messaging?
As RCS adoption rises, expect more brands to make the leap to richer communications.
Read it Design RCS Messages for Reliable RCS Fallback
The most effective B2B programs follow a consistent approach that works across mixed delivery environments. By utilizing clear copy, modular structures, and practical RCS fallback planning, you can deliver stronger outcomes at every stage of the customer journey.
Read it Eloqua Campaign Personalization: Expert Strategies for Scalable, High-Quality B2B Journeys
Eloqua campaign personalization is a core expectation for marketing users. Buyers pay attention when messaging reflects their needs, their priorities, and their timing. Relevance shapes engagement, and relevance comes from understanding your audience well enough to speak to them in a meaningful way. Most Eloqua teams already recognize this. The challenge is delivering personalization at…
Read it The RCS Business Messaging Solution We’re Building for Eloqua
Rich Communication Services (RCS) has quickly become one of the most exciting developments in business messaging, especially for enterprise teams looking to modernize customer engagement. As we’ve been building our own RCS business messaging solution for Eloqua users, we wanted to share what we’ve learned, and why this channel is becoming so important for B2B…
Read it Sureshot at Oracle AI World: Key Takeaways and Opportunities for the Future
empower marketing operations through smarter data, seamless integrations, and advanced automation.
Read it Improve the Personalization of Your Marketing Campaigns – A Webinar Synopsis
Personalization is effective in producing results in marketing. Research has shown that personalization:
Reduces acquisition costs by as much as 50 percent
Increases market spend efficiency by 10 to 30 percent
Increases sales by an average of 56 percent
7 Super Steps for Building a Better Channel Activation Plan
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it A Guide to Calculating Your Total Addressable Market
A recent Barron’s article declared the acronym TAM, which stands for Total Addressable Market, the new buzzword of the business realm. Editor, Jack Hough said, “Over the past decade, the compound annual growth rate of earnings calls with one or more mentions of TAM is 17%. That compares with a 14% annual return for the S&P 1500 over the same period. That’s right: TAM is beating the market.”
Read it 6 Steps to a Stellar B2B Segmentation Strategy: Part Two
There are countless ways to segment your customers, but below we will cover some of the more popular approaches. Some of the segment types, like firmographics and geographics, are quick and simple to do. However, others, such as customer needs and customer behaviors, require more time and effort, but their ability to produce meaningful results makes them worthwhile endeavors.
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