Sureshot at Oracle AI World: Key Takeaways and Opportunities for the Future
Last week, Sureshot attended Oracle AI World in Las Vegas, joining industry leaders, innovators, and technology enthusiasts to explore the rapidly-evolving AI landscape. Our team left invigorated with ideas on how to better empower marketing operations through smarter data, seamless integrations, and advanced automation.
Lessons Learned
AI Needs Internal Data to Shine: Oracle emphasized that effective AI solutions rely heavily on internal, enterprise-owned data, more than public sources, for optimal results. This validates Sureshot’s ongoing message about the power of quality marketing data, and challenges us to go bigger by expanding it to the realm of AI.
SMS, MMS, and RCS Execution in Eloqua: Eloqua remains the hub for collecting leads and executing campaigns via email or SMS, with a growing opportunity for text-heavy use cases like field service. Sureshot is at the forefront in delivering cutting-edge SMS, MMS, and now RCS messaging through Eloqua.
Opportunities for Multicloud Deployments: Multicloud solutions are gaining traction, and we’re exploring how Sureshot can improve deployments that span multiple platforms.
Integrating with Oracle’s AI Agent Studio & Marketplace: As Oracle launches its AI Agent Studio and Agent Marketplace, we’re assessing demand for new marketing-focused agents, like our list validation agent, and considering early involvement to meet emerging needs and collaborate with Oracle’s ecosystem.
CDP + Marketing Automation Alignment: Oracle was clear that Customer Data Platforms (CDP) are now central to data orchestration and analysis, moving beyond traditional tools like Eloqua. Sureshot’s data orchestration strategy aligns with Oracle Unity/CDP, helping our clients win in the age of AI-driven planning.
Applied AI: Oracle’s vision for AI is deeply practical, targeting improvements in transactions, healthcare, inventory, and other process-heavy industries. We’re excited to harness AI to automate and optimize these vital workflows.
Sureshot Takeaways
We’re committed to owning SMS, MMS, and RCS execution out of Eloqua. As thought leaders for RCS, we’re advancing beyond what the broader market has considered. Because RCS is a brand-new protocol, many don’t fully understand it until they see it in action. But once they do, the potential becomes clear.
To learn more about Sureshot’s offerings, what we learned at Oracle AI World, or our pioneering work in RCS execution, please email us at russ.hammond@sureshot.io.