Insights
How to Apply the Wisdom of U.S. Presidents to Your Martech Strategy for the Win
In today’s blog, we’ll show you how you can apply presidential wisdom to your martech strategies and experience some real crowd-pleasing numbers.
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AI and People: Thinking Critically About Our Future – Part Two
In today’s blog, we’ll take a look at how you can work at striking a balance between leveraging AI’s speed and efficiency and valuing the critical thinking skills your team brings to the table.
Read it AI and People: Thinking Critically About Our Future – Part One
In today’s blog, we’re going to explore some real fears about AI in an honest, transparent and albeit sometimes cynical way, but it’s important for us humans to talk about this subject. If we are to successfully surf the big waves of changes AI is making, we must first face our fears of sharks, drowning, and wiping out.
Read it 7 Actionable Steps for Developing a Data Strategy That Rains Revenue
Check out the actions you can take to whip your data strategy into shape and start seeing more customers, who stay longer, and spend more, and more, and more.
Read it Mastering the Art of Marketing Analytics in 5 Simple Steps
In today’s blog, mathletes and math-allergics alike will learn how to confidently master the art of marketing analytics in just five simple steps.
Read it Use AI-Driven Cold Campaigns to Drive Revenue in 5 Simple Steps
Explore the revenue-generating potential that data-infused and AI-driven cold email outreach offers your business.
Read it How to Turn Up the Heat on Marketing Results Using Cold Campaigns
Learn how cold campaigns can deliver results that bring the heat, as well as new customers!
Read it How to Unlock the Full Potential of Your Martech Investments
To counter martech overspending and inefficiencies, it’s essential to take a strategic approach to your martech investments.
Read it 7 Key Components of High-Quality Data
The quality of your data impacts absolutely everything—from the effectiveness of the decisions your leadership team makes and the performance of your marketing campaigns, to the experience your customers have and the number of qualified leads generated, to the size and speed of deals closed, and profits won or lost.
Read it 5 Big Benefits of Evaluating Your Marketing Technology (Martech)
It’s good to evaluate your martech on a regular basis, or at least annually, and do some serious spring cleaning. In the event you need some motivation to get honest with your team and department about what’s working and what’s not, we’ve outlined five benefits of giving your stack the once-over!
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