Data Management
The Pivotal Role of Integration in Digital Transformation
Integration is a theme that not only marks the need for tech tools to work together, but also for previously siloed departments to join forces. In a data-driven world, where customer experience (CX) determines whether a business wins or loses, organizations can’t afford for marketing, sales, operations, and customer care, etc. to go about business as usual.
Read it
7 Steps to Leveraging Data to Measure Success – Part Two
In Part Two, we conclude our series, 7 Steps to Leveraging Data to Measure Success, with the final four steps you can take to ensure your data and methodologies are delivering the information and insights you need in order to better understand and share the measurable results your marketing efforts are producing.
Read it 7 Steps to Leveraging Data to Measure Success – Part One
One of the most critical elements of cultivating a marketing operations department that is strategically aligned for success is an ongoing commitment to track the performance of campaigns, people, processes and technology. Those companies that consistently outperform their competitors are the ones who set goals, monitor performance, measure success and course-correct according to what their data reveals.
Read it The Ultimate Martech Checklist for Optimizing Your Marketing Technology Stack
At last official count, Scott Brinker, CEO of ChiefMartec.com shared that there were over 7,040 types of martech on the market, and the average enterprise uses over 1,000 cloud services across all departments. Brinker maintains that the decentralization of martech has created a post-platform era.
Read it 3 Marketing Strategies That Deliver – Part Three – Content Marketing
Consistently producing high-quality content marketing requires access to actionable data. After all, when you are armed with insights you are better positioned to provide customers and prospects with content pieces that are engaging and personally relevant to their interests.
Read it 3 Marketing Strategies That Deliver – Part Two – Data-Driven Marketing
Implementing a data-driven marketing strategy is a pursuit with endless benefits. Most marketers who are harnessing the power of their data have connected all of the data sources across their organization such as platforms, systems and software, in an effort to pool their inside information and put it to better use.
Read it 3 Marketing Strategies That Deliver – Part One – ABM
Account Based Marketing (ABM) is arguably the most-hyped marketing strategy, but it’s not without reason. Advances in martech have made sending hyper-personalized marketing pieces to a curated collection of ideal customers a scalable endeavor.
Read it 5 Issues Threatening Your ABM Success — Part Two
Successful ABM requires marketers to manage a variety of variables with the speed, flexibility and precision coordination of an Olympic gymnast. In addition to accurately leveraging high-quality data in order to identify and target ideal customers, ABM requires marketers to create a well-coordinated series of personalized campaigns across multiple channels.
Read it 5 Issues Threatening Your ABM Success — Part One
Every B2B marketer knows account-based marketing (ABM) is a smart strategy for acquiring and keeping customers. By identifying and focusing efforts on the most qualified prospects, both marketing and sales save time and money in their efforts. Moreover, the results of those efforts are often richly rewarded.
Read it 5 Ways to Amp Your Data-Driven Marketing Campaigns
Most marketing goals are tied to a company’s overall business objectives and include annual expectations such as increase sales, expand to new markets, and reduce churn. All of these goals are easy to measure, but that doesn’t mean they are easy to achieve.
Read it