The pandemic forced many marketers to dive deep into digital marketing. As a result, the learning curve for most felt more like a stomach-dropping roller-coaster ride full of unexpected twists and turns. Now that there is a glimmer of hope on the horizon that the New Year will return to all of us a sense…

Read it

Assuming you have already made some significant investments in martech over the past few years, it’s likely you are sitting on a goldmine of data. In today’s blog, we’ll take a look at five ways you can leverage the data you already have so that you can direct your burgeoning budget toward bigger and better…

Read it

Here at Sureshot, we’re looking forward to a far happier new year than the last one and we hope you are, too. Sometimes when you’ve been pummeled by a year that’s been as brutal as 2020, the best thing to do is learn from the chaos. That way, the next time things go sideways in…

Read it

The Value of a Customer Data Platform Your business runs on data. For marketers, data is king, even a differentiator, which is why a customer data platform is proving to be so valuable. The more you know about your customers, the better and more consistently you can target them with relevant products, services and messaging. …

Read it

Data Science in Digital Marketing At a staggering 2.5 quintillion bytes of generated data each day and growing, the amount of data available to be analyzed is abundant, accessible, and valuable. Data science in digital marketing helps make sense of all those bytes by identifying, collecting,  segmenting, interpreting and analyzing a seemingly chaotic cluster of…

Read it

What Is Segmentation Marketing? Because consumers are so different across demographics, geographies, behaviors and psychographics, it is impossible to capture everyone’s interest with a narrow marketing strategy, such as account-based marketing. Segmentation marketing is a tactic that helps marketers discover their target audiences so they can customize their marketing strategies to specific consumers that share…

Read it

In the Halloween horror movie franchise, part of what amps the fear factor is that no matter how fast everyone else is running, Michael Myers (the villain) is always slowly and steadily walking down his victims. B2B marketing can feel like Halloween sometimes in that while you’re running full-stop to create cross-channel success, there is…

Read it

Data-Driven Marketing Trends in 2021: Some New, Some Remain The internet is nothing new, but more people than ever are accessing it and other digital channels. Prior to COVID-19, 28 percent of American adults reported they go online “almost constantly” and another 45 percent saying they go online several times a day. That number has…

Read it