Data-Driven Marketing
4 Links Between High-Quality Data and a Great Customer Experience
In today’s blog, we’ll cover four ways your data is having a daily—and often dramatic—impact on your customer experience, and by default, your bottom line, goal achievement, reputation, growth, future sales, etc.
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Avoid ABM Blind Spots: Use Quality Data to See Marketing Results — Part 2
Discover the role that high-quality data plays in sending the right message to the right people, as well as how to use data to foster sales enablement.
Read it Avoid ABM Blind Spots: Use Quality Data to See Marketing Results — Part 1
When you understand who your best customers are, you can use those data insights to target similar people, create campaigns that inspire action, and enjoy all the success ABM promises.
Read it 4 Strategies and Tools for Enhancing the Quality of Your Data
The success or failure of your marketing endeavors hinges on just one variable, the quality—or lack thereof—of your data.
Read it Sureshot’s 6-Step Guide to Performing a Marketing Data Quality Audit
The benefits of conducting a marketing data quality audit are manifold, from optimizing your marketing strategies and identifying gaps in your data processes (tools, integrations, shareability, etc.), to ensuring the accuracy and reliability of your data, which has a high impact on campaign performance, sales won, etc.
Read it The 6 Hidden Costs of Poor Data Quality Plaguing B2B Businesses
Despite the “instant gratification” that technology has trained us to expect in all aspects of our work lives, being competitive requires thought, strategy, creativity and a rather sizable and significant investment of time, energy and budget. In fact, Insider Intelligence predicted that U.S. B2B ad spend would reach $35 billion in 2023.
Read it 4 Ways High-Quality B2B Data Empowers You to Ace Marketing Goals
According to Dun & Bradstreet, 57 percent of businesses have experienced the negative consequences of inaccurate or incomplete data—also known as poor data quality.
Read it 9 Steps to Closing the Gaps in Your Data Strategy and Optimizing Customer Journeys
Leveraging the data that is captured and shared across your many platforms and systems requires a full-blown data strategy that is as smooth and bump-free as the airbrushed after pictures in an acne commercial.
Read it How to Unlock the Full Potential of Your Martech Investments
To counter martech overspending and inefficiencies, it’s essential to take a strategic approach to your martech investments.
Read it 7 Key Components of High-Quality Data
The quality of your data impacts absolutely everything—from the effectiveness of the decisions your leadership team makes and the performance of your marketing campaigns, to the experience your customers have and the number of qualified leads generated, to the size and speed of deals closed, and profits won or lost.
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