Customer Engagement
Marketer’s Guide to 7 Best Practices for Enhanced Data Cleansing
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
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5 Steps to Mastering the Art of Customer Journey Mapping
Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.
Read it 4 Steps to a Personalized and Data-Driven B2B Customer Experience
Using data to turn browsers into buyers through more personalized experiences is at the top of every marketer’s to-do list. It’s also at the top of your customers’ subconscious like-it list. We’ve all seen the statistic that 80 percent of customers are more likely to make a purchase when brands offer personalized experiences. The reason…
Read it 3 Steps to a Data-Driven Marketing Strategy That Drives Results
Although 76 percent of marketers maintain they make decisions based on data, 54 percent from the same research confessed that they find maintaining data quality a challenge. Based on these findings, only 22 percent of marketers are making decisions based on data they know is high-quality. That’s not good. In fact, to base decisions off of data…
Read it 5 Best Practices of B2B Omni-Channel Marketing Masters
According to the B2B data experts at ZoomInfo, only 30 percent of marketers are highly confident in their ability to deliver an omni-channel marketing strategy. What’s more, only 14 percent of organizations say they are currently running coordinated marketing campaigns across all channels. Whether you label your approach to marketing across a variety of channels as cross-,…
Read it 3 Steps to High-Performance Omni-Channel Campaigns
Whether you are engaged in cross-channel, multi-channel or omni-channel marketing, there are a myriad of reasons to enhance your customer’s experience across all of the channels you use to reach them. Using a variety of channels enables you to accomplish five bottom-line-boosting goals: Revive dormant accounts Reach new audiences Improve customer retention Boost profits Increase…
Read it 4 Tips for Building a Better Drip Campaign
Automated and near effortless, a drip or lead-nurturing campaign is your secret weapon for ushering prospects through the sales funnel and re-engaging current customers. To understand the nature and purpose of a drip campaign think of your products or services as fulfilling a hunger in your customers to achieve or do something. Now, imagine your…
Read it Creating a Synchronized CX Using Content Automation
A Sureshot and Inverta Series Part Four: How to Synchronize Campaigns Using Content Automation Did you know that 78 percent of customers believe that organizations that provide custom content are interested in building relationships with them? More importantly, 61 percent of the average customers’ buying decisions are influenced by custom content. It’s no wonder then…
Read it Sureshot News: Chris Petko is Named Vice President of Revenue After Record Q1 Growth
Sureshot is delighted to announce that Chris Petko, a marketing and SaaS expert, has joined the company as the new Vice President of Revenue on the heels of record triple-digit year-over-year growth in the first quarter of 2021. Charged with leading and expanding both the sales and customer experience (CX) teams, Petko brings a deep…
Read it Creating a Synchronized Customer Experience Using Data
A Sureshot and Inverta Series Part Three: How to Synchronize Data Across Your Enterprise In Part One of Creating a Synchronized Customer Experience (CX), we covered the first step in building a better CX: implementing synchrony into your project planning and management process. In Part Two, we addressed the role that your marketing technology integrations play in…
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