Cross Channel Marketing
4 Takeaways from MarTech Boston (in 4 minutes)
The 2017 MarTech Boston conference provided great insights into the present state of martech, as well as its ever-evolving future.
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Ebook: Planning a Sell-Out – 5 Ways to Make Your Event a Winner
You want to host a killer event…and not the kind where guests are dying to leave, but the kind where people walk away feeling inspired, talking about your event, and dare I say it — looking forward to the next time you host one. You can host an amazing online or in-person event that people are clamoring to get to.
Read it Ebook: 5 Mobile Marketing Musts for Movers and Shakers
Inside this ebook, you’ll discover the five mobile practices you can adopt now to make an impact on your target market — and your bottom line. Filled with step-by-step instructions, facts and insider knowledge, this eBook will prepare you to pummel the competition and take control of your mobile marketing world.
Read it Ebook: Visions From the Future of Marketing Automation
A quick and enlightening read, you’ll be inspired to create targeted, cross-channel campaigns that use these channels in new ways, and empower you to make friendly contact with your audience.
Read it 4 Ways RSS Feeds Can Increase the Mileage of Your Content
4 Ways RSS Feeds Can Increase the Mileage of Your Content Using Real Simple Syndication (RSS) to repackage and recycle content is a great way to increase your audience reach and
Read it 4 Tips for Building a Better B2B SMS Campaign
Using SMS to increase the ROI of your marketing efforts is always a good idea, especially when current data shows that: -43% of customers are more likely to complete a purchase when engaged by a cross-channel campaign featuring SMS -90% of SMS messages are read within 3 minutes of being received -64% of customers believe business should communicate via SMS more
Read it Is Your Mobile Marketing a Hit or a Miss?
Just when you thought your days of playing “Think Fast!” were over, mobile marketing throws more opportunities your way than you have time to think about. So how do you know which ones are winners and which are losers?
Read it 3 SMS Tips for Marketing Automation
SMS is a great way to send short, direct and timely messages to customers. But before you fire-off a fast one to the list of contacts in your marketing automation system, check out our top three tips for using SMS like a boss.
Read it Visions from the Future of Marketing Automation: MMS
The Role of Cross-Channel Marketing – Today’s B2B customers are tech-savvy, phone-dependent and mobile. They have high expectations that include your business connecting with them via the channels of their choice, from email, social media, text messages and push notifications, to voicemail, direct mail, live calls, and more.
Read it Visions from the Future of Marketing Automation: Intro
The Role of Cross-Channel Marketing – Today’s B2B customers are tech-savvy, phone-dependent and mobile. They have high expectations that include your business connecting with them via the channels of their choice, from email, social media, text messages and push notifications, to voicemail, direct mail, live calls, and more.
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