Cross Channel Marketing
7 Steps to Becoming a Data-Driven Marketer
You need to connect with your customers to build a CX strategy that enhances your relationship with them. You need to connect your martech stack and data sources in order to create a seamless digital experience.
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The Pivotal Role of Integration in Digital Transformation
Integration is a theme that not only marks the need for tech tools to work together, but also for previously siloed departments to join forces. In a data-driven world, where customer experience (CX) determines whether a business wins or loses, organizations can’t afford for marketing, sales, operations, and customer care, etc. to go about business as usual.
Read it The Ultimate Martech Checklist for Optimizing Your Marketing Technology Stack
At last official count, Scott Brinker, CEO of ChiefMartec.com shared that there were over 7,040 types of martech on the market, and the average enterprise uses over 1,000 cloud services across all departments. Brinker maintains that the decentralization of martech has created a post-platform era.
Read it 3 Marketing Strategies That Deliver – Part Three – Content Marketing
Consistently producing high-quality content marketing requires access to actionable data. After all, when you are armed with insights you are better positioned to provide customers and prospects with content pieces that are engaging and personally relevant to their interests.
Read it 3 Marketing Strategies That Deliver – Part Two – Data-Driven Marketing
Implementing a data-driven marketing strategy is a pursuit with endless benefits. Most marketers who are harnessing the power of their data have connected all of the data sources across their organization such as platforms, systems and software, in an effort to pool their inside information and put it to better use.
Read it 3 Marketing Strategies That Deliver – Part One – ABM
Account Based Marketing (ABM) is arguably the most-hyped marketing strategy, but it’s not without reason. Advances in martech have made sending hyper-personalized marketing pieces to a curated collection of ideal customers a scalable endeavor.
Read it 6 Steps to Add Account Based Marketing to Your 2019 Marketing Strategy
Researchers maintain the reason ABM is critical to everyone’s plan of attack is because it delivers big on three critical marketing KPIs: reputation, relationships and revenue. Obviously, ABM is a good thing, but exactly how and where do you begin? You take steps, and we’ve got six you can easily put into motion this year so that your company can reap the rewards of adding ABM to its marketing strategy.
Read it 4 Ways Connected Marketing Tech Enhances Your Customer’s Experience
We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech.
Read it 6 Reasons Why Every B2B Marketer Should Be Using SMS Today
SMS messages are one of the most efficient and cost-effective tools available to B2B marketers today. However, current research shows that less than half (48 percent) of all businesses have incorporated SMS into their marketing strategy. If you’ve been thinking about getting SMS for Eloqua or SMS for Marketo, now is the time. Below, we’ve gathered six reasons why this underutilized tool is your best bet for slaying this year’s marketing and sales goals.
Read it 5 Steps to Increasing Engagement With Cross-Channel Marketing
Your customers expect to connect with your business through their favorite channels, from email, social media, text messages (SMS/MMS) and push (RSS), to voicemail, direct mail and live calls. Cross-channel marketing helps you create a seamless customer experience by integrating your campaigns across all channels. This gives customers the freedom to switch between channels, and yet experience your brand as a whole.
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