The Conversation
3 Steps to High-Performance Omni-Channel Campaigns
Whether you are engaged in cross-channel, multi-channel or omni-channel marketing, there are a myriad of reasons to enhance your customer’s experience across all of the channels you use to reach them. Using a variety of channels enables you to accomplish five bottom-line-boosting goals: Revive dormant accounts Reach new audiences Improve customer retention Boost profits Increase…
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4 Tips for Building a Better Drip Campaign
Automated and near effortless, a drip or lead-nurturing campaign is your secret weapon for ushering prospects through the sales funnel and re-engaging current customers. To understand the nature and purpose of a drip campaign think of your products or services as fulfilling a hunger in your customers to achieve or do something. Now, imagine your…
Read it Creating a Synchronized CX Using Content Automation
A Sureshot and Inverta Series Part Four: How to Synchronize Campaigns Using Content Automation Did you know that 78 percent of customers believe that organizations that provide custom content are interested in building relationships with them? More importantly, 61 percent of the average customers’ buying decisions are influenced by custom content. It’s no wonder then…
Read it Sureshot News: Chris Petko is Named Vice President of Revenue After Record Q1 Growth
Sureshot is delighted to announce that Chris Petko, a marketing and SaaS expert, has joined the company as the new Vice President of Revenue on the heels of record triple-digit year-over-year growth in the first quarter of 2021. Charged with leading and expanding both the sales and customer experience (CX) teams, Petko brings a deep…
Read it Creating a Synchronized Customer Experience Using Data
A Sureshot and Inverta Series Part Three: How to Synchronize Data Across Your Enterprise In Part One of Creating a Synchronized Customer Experience (CX), we covered the first step in building a better CX: implementing synchrony into your project planning and management process. In Part Two, we addressed the role that your marketing technology integrations play in…
Read it A Guide to Customer Journey Mapping
What Is Customer Journey Mapping? The customer journey mapping process can be challenging, but when done correctly, it becomes an excellent tool for marketing personalization. What is this map? A Harvard Business Review article defines it as, “A diagram that illustrates the steps your customer(s) go through in engaging with your company, whether it be…
Read it Why Every Digital Marketer Needs to Focus on Personalization
The Difference Between Customization and Personalization in Digital Marketing Customization and personalization in digital marketing may sound synonymous, but they each have separate objectives. Think of customization as led by the user. A company offers the user the opportunity to set up their preferences to customize their experience – what they want to see and…
Read it How to Create Coordinated Campaigns With Marketing Synchrony: Part Two
A Sureshot and Inverta Webinar Conversation What Is Marketing Synchrony? Marketing Synchrony is built around the idea that marketing is more impactful when it is coordinated to achieve a shared outcome. However, many marketing departments have trouble pursuing marketing synchrony. A few reasons for this include engaging in activities that are not connected to the…
Read it How to Create Coordinated Campaigns With Marketing Synchrony: Part One
A Sureshot and Inverta Webinar Conversation Meet Your Marketing Synchrony Panel David York – Founder and CEO of Sureshot, a technology company that relies on software integrations and services to achieve marketing synchrony and run coordinated, cross-channel, data-driven campaigns using the tools in their martech stack. Kathy Macchi – Vice President of Consulting at Inverta,…
Read it Creating a Synchronized CX Using Technology
A Sureshot and Inverta Series Part Two: Synchronized Marketing Technology In Part One of Creating a Synchronized Customer Experience (CX), we covered the first step in building a better CX: implementing synchrony into your project planning and management process. More importantly, we equipped you with actionable steps for adding synchrony to all five stages of…
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