The Conversation
5 Big Differences Between CRM and Marketing Automation Software
In our technology empowered world, it’s important to understand the differences between various types of software to ensure you are not only using them correctly, but getting the most from your investment.
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Visions from the Future of Marketing Automation: MMS
The Role of Cross-Channel Marketing – Today’s B2B customers are tech-savvy, phone-dependent and mobile. They have high expectations that include your business connecting with them via the channels of their choice, from email, social media, text messages and push notifications, to voicemail, direct mail, live calls, and more.
Read it Are You a Social Media Star?
According to Harvard, only 12 percent of companies are doing social media right, which means the other 88 percent are taking up wall space in Siberia at the social media dance. So how do you take your social media strategy from wallflower to most popular? You take steps, six to be exact.
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The Role of Cross-Channel Marketing – Today’s B2B customers are tech-savvy, phone-dependent and mobile. They have high expectations that include your business connecting with them via the channels of their choice, from email, social media, text messages and push notifications, to voicemail, direct mail, live calls, and more.
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