RCS Messaging for B2B

RCS Messaging brings app-like, interactive mobile experiences directly into the native messaging inbox. Sureshot makes it easy for B2B marketing teams to build, personalize, and automate rich, engaging campaigns inside Oracle Eloqua. This gives marketers a powerful new channel without adding complexity to their stack.

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What Is RCS Business Messaging?

RCS (Rich Communication Services) Messaging — sometimes called rich messaging or interactive messaging — is the evolution of SMS. Instead of sending plain text, brands can deliver immersive, app-like experiences inside the native messaging inbox.

With RCS, businesses can use rich cards, buttons, images, carousels, and guided replies that remove friction and make it easier for prospects and customers to take action.

RCS for B2B offers a faster and more engaging alternative to traditional SMS or landing pages. Sureshot brings RCS capabilities directly into Eloqua and gives your team a flexible new channel for personalization, triggering, and scaling interactions across the entire buyer journey.

Deliver interactive mobile experiences without requiring an app
Build rich templates with buttons, images, and carousels
Personalize messages using real-time data from Eloqua and your CRM

RCS for B2B Campaigns in Eloqua

Sureshot makes RCS Business Messaging feel like a natural part of the Eloqua ecosystem. You can add RCS to B2B touchpoints in nurture programs, ABM campaigns, event sequences, and operational communications. Messages can be triggered by behavior, lead scoring, form submissions, CRM updates, or any other Eloqua-driven signal.

Sureshot handles the orchestration and data flow behind the scenes. Your team can focus on crafting meaningful experiences without needing to manage technical complexity.

Add rich messaging steps to your existing Eloqua campaigns
Trigger messages based on behavior, timing, or CRM changes
Use Eloqua data to personalize content for each recipient

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RCS for the Entire B2B Buyer Journey

RCS Business Messaging gives companies a modern, mobile-first channel that can support every stage of the buyer and customer lifecycle. Instead of relying on links or multi-step forms, RCS brings your content and your next best action directly into the message.

This helps create smoother experiences, reduce delays in decision-making, and keep your audience engaged throughout the entire journey.

Lead Nurturing and ABM: Share rich content with interactive replies that help prospects move forward
Sales Enablement: Send demo reminders, confirmations, and follow-ups with quick-response options
Event and Webinar Promotion: Increase attendance with visually engaging invitations and reminders
Customer Marketing: Support onboarding, renewals, adoption, and upsell campaigns
Operational Communications: Send alerts, notifications, and updates with clear, interactive visuals

How RCS Differs From Traditional SMS and MMS

RCS was created to solve the limitations of SMS and MMS, especially for marketing teams that need richer and more dynamic content. Instead of static text or images, RCS for B2B gives brands the ability to deliver guided, interactive experiences that are far more engaging and easier to navigate.

RCS messaging for B2B supports:

Verified business branding
Interactive buttons and suggested replies
Rich media including images, GIFs, and video
Carousels for content or product browsing
Simple in-message forms or multi-step flows
Higher character limits and improved delivery reporting

For B2B audiences, this leads to shorter paths to conversion, more relevant experiences, and better measurement. Everything happens inside a channel your audience already uses every day.