Use Case: Marketo
Orchestrate Data, Messages and Cross-Channel Journeys In Marketo
Sureshot is your secret weapon for helping Marketo reach its full marketing automation potential. Our solutions enhance the functionality of your martech stack and give you greater flexibility and control in determining how Marketo automates data, content, channels, and customer journeys.
DATA ORCHESTRATION
Improve Marketo Data Quality and Campaign Results
Empower Marketo campaigns to exceed performance goals by ensuring they are always equipped with high-quality data. Designed to continuously monitor and improve data quality, Sureshot goes far beyond out-of-the-box data washing and automates validation, management and enrichment workflows across multiple data sources and platforms.
- 47 percent of new data records have at least one critical error
- Businesses lose up to 20% of revenue each year due to poor data quality
MESSAGE ORCHESTRATION
Use Data and Content to Scale Personalized Campaigns
Sureshot enables you to pull content from sources connected across your stack, place it in the right campaign templates, and send it to the right person at the right time—automatically. Simple yet powerful, our message orchestration capabilities maximize the effectiveness and results of your personalization and ABM strategies.
- 88% of marketers have seen measurable ROI from personalization, with more than half reporting increases greater than 10%
- 91% of customers say they are more likely to buy from companies that provide content that’s relevant to them
JOURNEY ORCHESTRATION
Integrate Channels Seamlessly Into Marketo
Connect with customers on their preferred channels and boost engagement by adding more channels to your automated customer journeys. Sureshot connects your Marketo canvas to messaging apps (i.e. Facebook, WhatsApp, etc.), SMS, MMS, RCS, Push, and more—making it easy to reach customers using their preferred channel.
- Cross-channel campaigns that include SMS are 47% more likely to end in conversion
- Campaigns involving three or more channels have a 287% higher purchase rate than single-channel campaigns
Benefits of Sureshot for Marketo
Orchestrate Data
Control how data is shared between sources and ensure it is valid, clean, standardized and enriched.
Eliminate Manual Processes
Reduce manual tasks by connecting Marketo to everything in your stack and automating more processes.
Customize Workflows
Create customized Marketo workflows that do exactly what you want.
Enable Sales
Equip sales with easy access to a library of pre-approved marketing content and templates.
Plan Ahead
Send personalized campaigns automatically, or according to your own schedule.
Boost Campaign Performance
Automate personalized cross-channel campaigns using content from connected sources.
Access Knowledgeable Support
Get support, via email or phone, from Sureshot’s Marketo-knowledgeable in-house team.
Ready to learn more?
Let’s talk about how Sureshot can help you get more value from your investment in Marketo.