Use Case: SMS & MMS Messaging
Mobile Messaging for Eloqua, Marketo and Responsys
Mobilize your marketing campaigns and engage customers with our easy to use SMS and MMS connector for Eloqua, Marketo and Responsys. Featuring built-in integration with leading mobile communications platforms, our app enables you to automatically send SMS (text), MMS (images, audio and video) and RCS (rich media) messages from any program or campaign within Eloqua, Marketo or Reponsys.
INTERACT MORE
Engage Customers in Conversations
Reach customers on any mobile device and open the door for ongoing conversations by enabling them to respond to messages.
- 80% of B2B buyers use their mobile device to make purchases
- Mobile usage accounts for roughly half of the average person's daily internet time
INCREASE LOYALTY
Build Relationships Through Personalized Messages
Send personalized messages tailored to customer interests, from promotions and feedback, to account updates, event information, thank-you notes, and more.
- 58% of customers say text messaging is the most effective type of business communication for reaching them quickly
- 90%of customers say an excellent mobile experience will convince them to buy again from the same company
SUPPORT CAMPAIGNS
Take Campaign Performance to the Next Level
Increase campaign success and revive dormant accounts by using SMS/MMS to support other marketing channels, such as social, email, direct mail, etc.
- Omnichannel campaigns that involve SMS are 47% more likely to end in conversion
- Customer retention rates are 90% higher for companies that use an omnichannel vs. single channel approach
Benefits of Text Campaigns with Sureshot
Integrate Seamlessly
Add SMS and MMS messaging capabilities to any campaign canvas or smart campaign in Oracle Eloqua or Marketo.
Monitor Performance
Monitor outbound and inbound message performance in a custom object for reporting and segmentation.
Be Local
Send messages from local area codes, short codes and international numbers.
Respond Automatically
Create auto-response messages for specific keywords, campaigns and phone numbers.
Get Personal
Personalize outgoing messages with merge data from contacts and custom objects in Eloqua or Marketo.
Track Responses
Add shortened URLs (bit.ly, etc.) for response tracking and form pre-population.
Ready to learn more?
Let’s talk about all the ways you can leverage SMS and MMS to support campaigns and drive results.