Everyone markets to specific segments of their database, but being able to see the quality of the data in those segments at any time isn’t something most marketers can do. Command enables you to view and compare the quality of one segment to another, identify and track trends within each segment, and develop smarter campaigns informed by segment insights.
Command’s data dashboard enables you to track data trends with ease. Marketing ops teams are no longer at the mercy of IT for reports, or forced to perform data jujitsu with Excel spreadsheets; Command enables them to show executives data baselines, benchmarks, trends and improvements.
Building a high-quality database of sales prospects and customer accounts is every marketer’s priority, but knowing it contains every person and company in your total addressable market (TAM) is the real game-changer. Command features real-time integration with ZoomInfo, and empowers you to see every single contact and account in your TAM.
Command integrates with leading MAPs and CRMs and gives you a centralized view of data across multiple sources in real-time. It also allows you to trigger validation, enrichment and other data workflows to run automatically based on the data characteristics you choose. This ensures your data is perpetually clean, complete and ready-to-go.
Create a centralized view of data sources throughout your company, i.e. MAPs, CRMs, martech tools, etc.
Keep data perpetually clean, complete, enriched and ready to rock-n-roll.
Transform data into graphs, charts and tables that bring insights to life.
Analyze your ability to market to contacts across channels.
Rank data quality across multiple characteristics, including email, address, phone, etc.
Assess how well contacts align with Ideal Customer Profiles across one or multiple targets.