“The Conversation” Blog

5 Big Benefits of Evaluating Your Marketing Technology (Martech)

It’s good to evaluate your martech on a regular basis, or at least annually, and do some serious spring cleaning. In the event you need some motivation to get honest with your team and department about what’s working and what’s not, we’ve outlined five benefits of giving your stack the once-over!

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10 Best Martech Tools for Growth in 2023

From greater engagement rates and higher quality data, to more leads generated, increased campaign performance, and more, here are our recommendations for the best martech tools for growth in 2023.

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How to Build a Better Martech Stack

Customers love a unique buying experience, and the only way to provide that is with consumer journey mapping. Click here to learn how you can create one.

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4 Steps to a Personalized and Data-Driven B2B Customer Experience

Using data to turn browsers into buyers through more personalized experiences is at the top of every marketer’s to-do list. It’s also at the top of your customers’ subconscious like-it list. We’ve all seen the statistic that 80 percent of customers are more likely to make a purchase when brands offer personalized experiences. The reason…

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Eloqua Office Hours #3

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

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Eloqua Office Hours: Webinar #2

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

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Eloqua Office Hours: Webinar #1

This fast-paced, three-part webinar features tips and insights on how to dramatically enhance your Oracle Eloqua user experience through two proven apps: the Contact Washing Machine and Sureshot Command.

Read it