Martech
6 Steps to Avoiding Couples Therapy for Marketing and IT Departments
If you want to unite your marketing and IT departments and make magic happen, you’ll need to find some common ground. We’ve provided 6 steps you can take today to help these two departments join forces.
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4 Ways Connected Marketing Tech Enhances Your Customer’s Experience
We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech.
Read it 5 Steps to Building a Better Martech Stack
The beginning of a year is the perfect time to take a good look at what’s working, what’s not, and resolve to make improvements. Fortunately, fine-tuning the key components of your martech stack is a much easier and attainable goal, than say losing 20 pounds.
Read it The Rise of Decentralized Martech and the Cosmic Shift of Marketing Automation
In 2003, I sat in an office with a salesperson from Eloqua. The pitch was simple and powerful: take multiple disparate systems and combine them into one fluid system. Marketing Automation (MA) would unite web analytics, email marketing and landing pages under one roof, opening the door to a wealth of previously unknown customer insights, saving time, and in my case, a whole lot of money. It was a no-brainer, and I signed up immediately.
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