Martech
4 Ways Connected Marketing Tech Enhances Your Customer’s Experience
We’ve gathered a few of the top benefits and next steps you can take to enhance your customer’s experience through connected tech.
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5 Steps to Building a Better Martech Stack
The beginning of a year is the perfect time to take a good look at what’s working, what’s not, and resolve to make improvements. Fortunately, fine-tuning the key components of your martech stack is a much easier and attainable goal, than say losing 20 pounds.
Read it The Rise of Decentralized Martech and the Cosmic Shift of Marketing Automation
In 2003, I sat in an office with a salesperson from Eloqua. The pitch was simple and powerful: take multiple disparate systems and combine them into one fluid system. Marketing Automation (MA) would unite web analytics, email marketing and landing pages under one roof, opening the door to a wealth of previously unknown customer insights, saving time, and in my case, a whole lot of money. It was a no-brainer, and I signed up immediately.
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