Martech
7 Steps to Gleaning More Actionable Insights From Your Data
According to research, nearly half of all marketing leaders maintain that data analytics is one of the top three capabilities essential to the success of their organization.
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4 Data Management Mistakes to Avoid in 2019
No other single variable has more impact on the success of all decisions and marketing campaigns than the quality of your data. After all, you can’t deliver the right message to the right person at the right time if you have the wrong information.
Read it 3 Reasons Better Quality Data Should Be on Your Holiday Wish List
Leveraging good data isn’t just about keeping clean and up-to-date customer and prospect lists. Don’t get us wrong, clean data is incredibly important to your company’s ability to reach the right people at the right time; however, it’s the patterns and information that emerge from analyzing data that makes your high quality data a veritable goldmine.
Read it 4 Ways to Determine Whether Your Data Quality Measures Up
Ask any analyst worth his salt the best way to measure ROI and he’ll tell you that information is wholly dependent on the quality of your data. If any aspect of the data is off, so are your measurements, projections and business decisions.
Read it 3 Things All Engagement-Driving Marketers Have In Common
According to Gallup research, engaged customers increase your profitability, revenue and growth by 23 percent. More than simply satisfied, these customers feel an emotional connection to your brand, are exceedingly loyal, and are quick to recommend your business to others.
Read it The Five C’s of a Great 2019 Marketing and Sales Strategy
It’s that time of year again, and no, we’re not talking about the return of pumpkin spice everything, but the ideal time to plan your 2019 marketing and sales strategy.
Read it 5 Steps to Motivating Your Marketing Team to Take Data-Driven Actions
A study conducted by MIT found that companies that take actions based on data increase their profits by six percent and have productivity levels that are four percent higher than companies that base their actions on past experiences or gut feelings.
Read it Sureshot’s Three-Step Guide for More Efficient Marketing Operations
Market technology research firm, IDC recently revealed that the average business loses 20 to 30 percent in revenue every year because of marketing process inefficiencies.
Read it 4 Ways to Prevent Turnover in Marketing Operations
Because marketing ops team members are masters of marketing and technology strategies, they are in high demand. Finding one of these hybrid employees is equivalent to striking gold during a rush.
Read it How Much Do You Know About Your Marketing Data?
Want to hear something scary? Over 60 percent of B2B marketers make decisions based on data they know is unreliable.
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