Martech
How 10DLC, US A2P Rules, and The Campaign Registry Shape B2B Communications
If you send B2B texts in the US and you haven’t updated your strategy, you’re already behind.
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RCS Compliance: What Marketers Need to Know About Rules, Consent, and Delivery
For the B2B marketer, understanding these rules is the only way to protect sender reputation and ensure high delivery rates.
Read it RCS for Business: How Rich Messaging Improves Customer Communication
In the competitive landscape of B2B communication, standing out in a crowded inbox or a generic SMS thread is becoming increasingly difficult. Businesses are constantly seeking more engaging, effective, and trackable ways to connect with their clients and prospects. Enter RCS for Business. RCS for Business Rich Communication Services (RCS) is the next evolution of…
Read it RCS Marketing Best Practices: A Practical Guide for B2B Teams
What happens if you (or your customers) turn off or deactivate RCS messaging on your mobile device?
Read it RCS Delivery: What Marketers Need to Know When Customers Disable RCS Messaging
What happens if you (or your customers) turn off or deactivate RCS messaging on your mobile device?
Read it RCS vs SMS: What’s the Real Difference for Business Messaging?
As RCS adoption rises, expect more brands to make the leap to richer communications.
Read it RCS Marketing: How Rich Messaging Transforms B2B Marketing Automation
Rich Communication Services (RCS) is a technology poised to revolutionize marketing automation.
Read it Eloqua Integrations: How Connected Systems Strengthen Marketing Performance
What if Eloqua could do even more?
Read it Eloqua Campaign Personalization: Expert Strategies for Scalable, High-Quality B2B Journeys
Eloqua campaign personalization is a core expectation for marketing users. Buyers pay attention when messaging reflects their needs, their priorities, and their timing. Relevance shapes engagement, and relevance comes from understanding your audience well enough to speak to them in a meaningful way. Most Eloqua teams already recognize this. The challenge is delivering personalization at…
Read it The RCS Business Messaging Solution We’re Building for Eloqua
Rich Communication Services (RCS) has quickly become one of the most exciting developments in business messaging, especially for enterprise teams looking to modernize customer engagement. As we’ve been building our own RCS business messaging solution for Eloqua users, we wanted to share what we’ve learned, and why this channel is becoming so important for B2B…
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